Primera Sports
Main dealer for Electric, Gravel, Mountain & Road Bikes. Premier Cycle Shop for the South Coast!
0% At Primera we are all cycling enthusiasts who ride everyday.
We provide the best friendly service possible at all times, and really go the extra mile to help. If you are new to Primera, pop in and take a look at our extensive range. We are always happy to receive feedback on your experience or what you would like to see at our stores. Drop us an email with your suggestions [email protected]
02/11/2024
Pinarello F7 Ready to Ride
You can now buy a Pinarello F7 in the stunning Razor finish with the below accessory pack included, FREE of charge.
Shimano Ultegra R8000 pedals.
The Case, saddlebag.
Trap bottle cages x2.
Most Water bottles x2.
Vittoria tyre upgrade.
Call 01202 775588 or pop in our stores to buy......
https://www.primera-sports.com/bikes/road-bikes/pinarello-f7-ultegra-di2-road-bike--ready-to-ride-promo__5291
02/11/2024
Haibike Trekking 8 Was £3999 - NOW £2599...
Limited stocks....Pop in-store as they are selling fast!!!!
Check them out online
https://www.primera-sports.com/bikes/electric-bikes/2024-haibike-trekking-8-low-750wh-electric-hybrid-bike-in-blue__1850
Don't see your size, call 01202 775588....
02/11/2024
Are you looking for an e-hybrid?
We have some great savings on a variety of Cannondale Mavaro models. You can now save 40% on bikes in stock!
Pop on down to our stores and take a closer look. We have a great selection on site ready to take away today.
Call 01202 775588 for more information....
Check them out on our website
https://www.primera-sports.com/facetresultsalt.aspx?term=mavaro%20neo
31/10/2024
Pinarello Dogma F with 105 Di2 Complete Bike.
Ex Demo 51.5cm...
Absolutely stunning bike, now at the Ex-Demo price of £5999.
Check it out online...Call 01202 775588 with any questions!!!
https://www.primera-sports.com/bikes/road-bikes/pinarello-dogma-f-with-105-di2-complete-bike--ex-demo-515cm__5306
31/10/2024
Cannondale Topstone 3 leaving our Bournemouth store. Enjoy
27/10/2024
Another happy customer picking up his new bike!😄
Cube e-bike ready for fun. Enjoy
27/10/2024
Merida Silex leaving our Bournemouth store. Enjoy
27/10/2024
Scott Aspect leaving our Poole store. Enjoy
27/10/2024
Cannondale Topstone leaving our Poole store. Enjoy
27/10/2024
Merida Silex 400 leaving our Poole store. Enjoy
27/10/2024
Scott Aspect 910 leaving our Poole store. Enjoy
27/10/2024
Pinarello Grevil F9 leaving our Bournemouth Pinarello store-in-store. Enjoy
27/10/2024
Haibike AllTrack 5 leaving our Bournemouth store. Enjoy
25/10/2024
Well done team rider Ben on taking the overall Western Hill Climb Series. Taking the win in all the events left no doubt that Ben secured the overall win and came away with an impressive cup to mark the victory. Absolutely flying this hill climb season and looking good for the National Hill Climb Championships this weekend. New team signing for next season Gebe was also super consistent in the races and claimed 2nd place in the series.
Big shout out to team sponsors Muc-Off Pinarello UK TeamJobs Norco Composites & GRP Symes Wealth Management Limited
25/10/2024
Haibike Trekking 8 - Back in Stock
Was £3999 - Now £2599
The most popular e-hybrid we have ever stocked is back on the shop floor. Low step through frame running the Bosch Performance CX Smart System motor with 85Nm torque and 750Wh battery. So much bike for the money, and from the leading e-bike brand Haibike. If you don't see your size, ask our staff as we should be able to get it asap!!! These bikes sell through very fast, with new stock never far away...
Call 01202 775588
Buy now while stocks are available, from the e-bike experts.
Take a closer look on-line.
https://www.primera-sports.com/bikes/electric-bikes/2024-haibike-trekking-8-low-750wh-electric-hybrid-bike-in-blue__1850
23/10/2024
LOOKING FOR A NEW ROAD BIKE....SAVE 50%
EX-DISPLAY MODA CARBON ROAD BIKE
The Moda Alto road bike is one very good looking machine. Paint finish is dreamy and well worth a closer look. Fitted with Shimano 105 Di2 and Mavic Cosmic carbon wheels.
Was £5000 - NOW £2500
Size Medium - Call 01202 775588
Take a closer look online
https://www.primera-sports.com/.../moda-alto-road-bike...
[Bike is at our Bournemouth store]
22/10/2024
LOOKING FOR AN E-HYBRID AND SAVE 40%....
If you, your friends or family are looking for a very comfortable e-bike, spread the word!!!!
Cannondale Mavaro E-Bikes.....Now save 40%
https://www.primera-sports.com/facetresultsalt.aspx?term=mavaro%20neo
22/10/2024
Merida Scultura Endurance 8000 leaving our Bournemouth store. Enjoy
22/10/2024
Cannondale SuperSix Evo 3 leaving our Bournemouth store. Enjoy
22/10/2024
Merida Scultura 6000 leaving our Bournemouth store. Enjoy
22/10/2024
ORRO Terra C leaving our Bournemouth store. Enjoy
22/10/2024
Pinarello F5 leaving our Poole store. Enjoy
22/10/2024
ORRO Terra C leaving our Poole store. Enjoy
20/10/2024
Great deals available on Cannondale SuperSix carbon road bikes....
Save £'sss on the range of SuperSix top end road bikes!!!
If you don't see your size listed, call us on 01202 775588
Check out the latest offers on our website....
https://www.primera-sports.com/facetresultsalt.aspx?Term=supersix
Click here to claim your Sponsored Listing.
Primera is a family run business with friendly customer service.
You will find lots of exciting brands in both stores, we like to offer our customers a choice, as we appreciate we are all different. We are also very passionate about supporting local charities who work in our communities. Working closely with MacMillan Cancer Care, Steve Bernard Foundation and Dorset Mind we feel our fantastic customers have helped people more than they will ever know. With your support over the last 28 years we are in a position to help these charities and hope we can continue for many more years to come.
Thank You from all at Primera Sports for your continued support.
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Contact the business
Website
Address
Bournemouth
BH89RR
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
| Saturday | 9am - 5:30pm |
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