In The Dead Ground
Supplying top tier Phys kit & Lifestyle Merch -
10% of our profits go towards veterans therapy 🇬🇧
Happy Birthday to His Majesty King Charles III
Long may he reign.
Today we want to acknowledge the bravery and sacrifice of all who have served, no matter their background or credentials.
It takes guts to sign on the dotted line - no matter what they did on tour will have many missed big moments in their own lives and those of their loved ones.
It’s a giant leap further as you make ready for the first time, untethered by the constraints of a range and step into the breach. Dummy is now live.
We thank you.
All gave some - Some gave all.
Picture excerpt Stephen E Ambrose, on preparation for D Day - Band of Brothers.
Picture - Back gate of Sangin DC (FOB Jackson) - September the 15th 2008, 5 days into tour preparing to leave on first patrol.
WE’RE LIVE… DEZZY KIT - PHYS KIT
Epic special editions and new staples. Some won’t be restocked 😬
We ain’t done yet… more shorts, fresh socks.
02/11/24 Heavy drop.
Afghan Rug Short Shorts and Herrick Tee 🇦🇫
Last week saw 10 years since the British Military’s combat operations in Afghanistan (OP Herrick) came to a close - with previous operations spanning from 2001.
Many people from our community will have served out there with a wide range of experiences. We wanted to commemorate this, but with a broad view than just Dezzy camouflage- the Afghan rug. Colours inspired by the dark nights, brown tees and a big part of the terrain - Dust.
02/11/24 @ 1200hrs 🇦🇫 Dezzy & Phys Kit
PHYS KIT - Our next drop will bring some kit dedicated for Phys and Lifting. Unisex and Female crop tops and cuts of tee.
02/11/24 - Dezzy and Phys kit
A few more pieces of the puzzle to be revealed 🧩
Dezzy Cam -
British forces combat involvements “ended” in Iraq (15 years ago) and Afghan (10 years ago) we’re marking this with a few releases. An homage to Desert DPM that was in service from the first Gulf war until way into Op Herrick in Afghanistan.
Part of our October drop - just getting warmed up.
Could be a random throwback… could be a clue for a drop in the very near future. Well let you decide.
South Helmand towards the Pakistan border ‘08 - Big Anti Tank mine 💥
ITDG
Ground in detail 👀- 1/4 zip taking many of you by storm. Perfect for this time of year, at the gym, around town, or on light walks …
Another staple layer 🫡
Our mental state is much more complex than just using “mindset”. Sleep, Stress, Physical Activity Levels, Hydration, Food intake, Alcohol Consumption, Current life events to name a few can dictate how we are feeling. Chronic issues amplify these all the more.
If you’re having a s**t time it could be down to more than just your “mindset”.
We wanted to take this opportunity to thank and ._ for competing at Hyrox Stuttgart on our behalf and raising £350 that will go straight into our therapy fund. This can provide up to 7 therapy sessions for veterans 💪🏼🙌🏼
We aren’t a charity, but this donation towards our work will undoubtedly do some good and we appreciate it 💚🤝🏻
Dropping in 5 minutes…
Don’t miss your chance on these 🙌🏼💪🏼 Time to start hitting refresh 👀
https://www.inthedeadground.co.uk/collections/new-products
WE AREN’T PLAYING GAMES…
The much requested BLACK SHORT SHORTS are back!
The Basics Done Well…
Dropping with the Winter Warmers and Sweat Shorts -
01/10/24 @ 1800hrs
The Sweats -
Limited edition short & short sleeve jumper complete our line up for the next drop. Heavy Terry Cotton - Not to be missed.
01/10/24 @ 1800hrs
National Fitness Day
One of the best ways in our opinion to do phys is through grappling. You’ll be fully immersed in the activity whilst being found in action.
coaching his class at the in the vice kit 🤼♂️
1/4 Zip
Something totally new this year, with a chest zip pocket . Designed for comfort on the move.
1st wave of colours 🙌🏼🫡
Sweat Shorts
New for winter 2024 - same great cut but with 350gsm Terry cotton blend. Mid thigh for life 💪🏼
Sept 11th 2001
A date that changed the lives of many of us on this feed and countless others around the world. We remember all the lives lost on that day, reflecting on those lost after.
An almost indelible mark left on the world.
Do you remember where you were when you found out about 9/11?
Click here to claim your Sponsored Listing.
In The DeadGround
Military - An area of ground that may conceal unknown threats from an observer due to undulations in the land.
This phraseology has deep roots in military tactics, however, there is 𝙳𝙴𝙰𝙳𝙶𝚁𝙾𝚄𝙽𝙳 in everybody’s lives. It’s the space where we cannot see the threats or obstacles yet to emerge that will change our lives.
Whether it is an unidentified mental struggle being obscured by unhelpful thinking patterns. A physical limitation from not taking care of one’s body, or most prevalent in today’s world, we view life through a lens of perfection or failure. Our focus is on taking a pragmatic approach to address common challenges.
The Deadground is a lifestyle brand with a message #MerchWithAMessage.
We aim to support those who support us in different ways to any other clothing brand.
How will we do that? The 4 C’s
𝗖𝗹𝗮𝗿𝗶𝘁𝘆 - Each of our collections will have a message. With every item of clothing or merchandise (coming soon 😎) you will receive a card with clear, practical and actionable information to help spot hidden these hidden threats.
𝗖𝗵𝗮𝗿𝗶𝘁𝘆 - At least 10% profit from each sale will go towards good causes.
𝗖𝗵𝗮𝗻𝗴𝗲 - We aim to change conversations by demystifying buzzwords, distilling information to be more practical and meaningful.
𝗖𝗼𝗻𝗻𝗲𝗰𝘁 - This is more than just us, we want to build a community of people exploring the 𝙳𝙴𝙰𝙳𝙶𝚁𝙾𝚄𝙽𝙳 in their lives.
How much potential 𝙳𝙴𝙰𝙳𝙶𝚁𝙾𝚄𝙽𝙳 is there within your life?
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