Jodie Weavers - The Word Weaver

It's National Read a Book Day! 📖 📚

I love reading 💜

I find it magical how words on a page can transport me to different worlds, introduce new characters, and make me feel all the emotions.

It's like a mini-vacation for my mind!

It may sound sad, but books have always been my greatest companions 🤗

Whether it's childhood classics or intriguing thrillers that keep me up way past my bedtime, each one holds a special place in my heart.

There's no denying that my love for reading has shaped who I am today and has also helped me through my tough times.

Today is the today to grab that book you've been meaning to delve into or dust off an old favourite.
Embrace the escapism, relish the quiet moments, and let your inner bookworm shine ✨

Let me know in the comments what your favourite books are and what you'll be reading today! 👇

Did you know that content writing is more than just words?

No joke, I've actually had a conversation with someone once who said to me, "Don't you just write words?" 🤔

No, no I don't 🙄

There's so much more to it than that, and that's why when business owners realise this, they wonder how they can do it themselves.

When you work with me, you don't just get words. You get:

✍️ Helpful tips
✍️ A clear blog strategy
✍️ A step-by-step action plan
✍️ Relevant and up-to-date content
✍️ Help with SEO
✍️ Regular check-ins

And much more.

So, if you feel like you're getting nowhere with your blog content, let's have a chat 👉 https://link.easypeasybusiness.com/widget/bookings/contentconvo

It's World Chocolate Day! 🍫💕

I've got a confession to make—I love chocolate almost as much as my hubby and kids 🙈

I don't know what it is, but every bite takes me to a world of pure bliss.

It's like a warm hug for my soul, lifting my spirits and making everything a little sweeter.

A little indulgence today is basically self-care, right? 😉

Who else loves chocolate?
Are you a white, milk or dark chocolate fan?

Dark is my absolute favourite 😋 🍫

What the f*ck are you doing with your business blog? 🤷‍♀️

I know you're stressed, confused and probably overthinking things.

STOP IT!

Follow my simple do's and don'ts, and you're off to a pretty good start 👇

Do:
✅ Understand your target audience
✅ Be a problem solver
✅ Write in an engaging way

Don't:
❌ Be too promotional
❌ Write just for search engines
❌ Give up too quickly

There's much more to it, but this is a great start.

If you want to know how to really kick ass with your blog, let's have a chat 👉 https://calendly.com/jodieweavers/30mins

Happy Social Media Day! 🤳

Love it or hate it, it's Social Media Day today.

I personally love it, although I have my preferred channels.

Although I've dropped it as a service, I still get asked bits and bobs here and there.

If I could give you one tip for social media, you'll probably be pi**ed off with it, but it's the truth.....

BE CONSISTENT!

Whether you post every day or twice a week, stick to it and go for it. It's as simple as that!

Which relationship do you have with Social Media?
Love or hate?

Let me know in the comments! 👇

📝 Content Writing Unleashed: 5 Rules for Captivating Copy!

Are you ready to take your content writing game to the next level? 🚀

I know writing content can be such a ballache!
You know you need to write for your audience, but how do you grab their attention?

Follow my 5 golden rules to help you craft captivating content that leaves your audience wanting more.
Let's dive in!

1️⃣ Rule of Simplicity: Keep It Snappy and Clear

Don't complicate things! The first rule of thumb is to embrace simplicity. Break down complex ideas into bite-sized nuggets of brilliance, and use everyday language that resonates with your readers.
Remember, clarity is key. Keep it snappy, keep it clear!

2️⃣ Rule of Authenticity: Be Your Awesome Self

Authenticity is the secret ingredient to winning over hearts and minds. Let your unique voice shine through your writing. Inject personality, humour, or whatever makes you, well, YOU!
Be real, be relatable, and watch your audience connect with your words on a whole new level.

3️⃣ Rule of Relevance: Know Thy Audience

Before putting pen to paper (or fingers to keyboard), get to know your audience like your BFF. Understand their needs, desires and pain points. Create content that addresses their specific challenges and provides valuable solutions.
When you speak directly to their hearts, you'll become their go-to expert.

4️⃣ Rule of Storytelling: Weave Magic with Narratives

Ah, the power of storytelling! Unlock this ancient art to enchant and engage your readers. Paint vivid pictures with your words and take them on a journey filled with emotion, suspense, and a dash of surprise. Share personal anecdotes, success stories, or relatable experiences.
Stories have the incredible ability to stick in people's minds long after they've finished reading.

5️⃣ Rule of Edit, Edit, Edit: Polish Your Brilliance

Before hitting that publish button, make friends with the editing process. Give your content a makeover with a keen eye. Cut the bullsh*t, tighten your sentences, and make every word count. Check for grammar gremlins and spelling slip-ups (they're sneaky!).
A well-polished piece shows your commitment to quality and earns the respect of your readers.

💥 Bonus Tip: Keep Learning and Evolving!

Stay curious, my friends! Keep up with the latest trends, techniques, and tools. Embrace continuous learning and refine your skill. Attend webinars, read books, and follow industry experts.
The more you learn, the more you'll grow as a content rockstar! 🎸

With these rules as your guiding light, your content will dazzle and delight!

Now, go forth and create content that leaves a lasting impression. Your audience is eagerly waiting to be wowed!

Sorry to be the tw*t that says this but.....

The big C is in 6 months time!! 😱

This is slightly frightening to me. It's like this year has just disappeared in the blink of an eye.

I've just done a half-year review, and my god 🤦♀️ I am not where I wanted to be AT ALL!

Instead of pouting like I do when I lose a debate against hubby, I've decided to get my sh*t together!

What better way (and slightly cliche) to do that than on a Monday morning?

Now I've reevaluated my goals, been more realistic with timelines and told my ADHD ass to stop expecting too much of myself.

Just know that it's ok to mess up every now and then, as long as you pick yourself back up again.

Let's smash the last half of 2023! 🔥

It's National Writing Day! ✍️

I love writing! (no sh*t Sherlock 🕵️♀️)

It fills me with joy to know that the words I weave save people time, relieve stress, and help them get more brand awareness.

Writing also gives me a chance to let everything out that's on my mind and helps me with my mental struggles.

So, here's to all the fabulous writers out there! 🙌

The out-of-office is on!

Setting off tomorrow to be inspired and let my hair down for a couple of days at Atomicon!

I’ll be back Thursday buzzing and ready to sort my s**t out 💪

Have a good week 💜

Although a lack of clients has meant that I could finally concentrate on myself and things I've been meaning to do for a while, I miss helping people! 😢

If you're a business owner and:
👉 Struggle to keep up with your blog posts
👉 Run out of ideas for your content
👉 Can't find the time to consistently write new posts
👉 You're not sure how to get your message across to your readers
👉 Want more brand awareness

Then I have the time to help you either on a "done for you", "done with you" or "show you how" basis.

Let's have a chat soon 👉 https://calendly.com/jodieweavers/content-convo

It's National Creativity Day! 👩‍🎨 ✍️ 🎨 🧠 🎶

As a content writer, creativity is very important to me.

I'm by no means creative when it comes to crafting, drawing etc., but when I'm writing, it's like I'm in a different world that I can get lost in.

I may write for businesses, but, I also write for fun and enjoy making up poems, little stories and journaling.

I'm hoping to write a book one day 📚 😬

How does your creativity show itself?

I don't usually post on the weekend, but I couldn't ignore the fact that it's International Tea Day 🫖

Anyone who knows me knows I LOVE a cuppa!

It's my favourite drink, and I don't think I could live without it 😂

The love is strong!

Who else loves tea?

I hope everyone had a great long weekend!

Did you join in the Coronation celebrations?

I'm now looking forward to a busy week of events, starting tonight with an always amazing KuKuConnect reception at Axed Lincoln 🪓

Then I've got an online coworking session tomorrow, The Big Business Event on Thursday, ending the week with a local networking event.

Busy, busy, but filled with fun and catch-ups with friends.

Who else is going to any of these events this week?

It's another Bank Holiday on Monday, so I'll be off with the kiddies again!

I'm ending my week on a high with a testimonial from one of the funniest and kind people I've ever known.

I met Rowland last summer when he'd just started his company.

We got chatting, and I loved his energy and enthusiasm when he talked about his business and wanted a website made.

Fast forward a few months, I got to work on his website copy, and his website was published a few weeks ago with the help of our fabulous website designer.

It brings me great joy to know that I've done a good job, and I know that this will be a lasting friendship 😊

See you Tuesday!

May the 4th be with you!!

Any Star Wars fans here?

I wouldn't say I'm an absolute super fan, but I have enjoyed watching them time and time again over the years.

I am yet to catch up with all the newer ones as I'm scared they'll ruin it for me.

Have you watched the new ones? Are they worth a watch?

Ps. Don't come for me with the font, it was the closest one I could find!

I'm very passionate about businesses having a blog.

If you want to raise awareness of your brand and build relationships and connections with people, a blog is a good way to do that.

I've got 5 more reasons why you need a blog for your business:

1️⃣ You can provide FREE value to your readers
People go online to be educated and entertained, so educate them on something they want to know related to your business.

2️⃣ Gain and nurture leads
By sending people to your blog, you can build trust and rapport with new people and convert them into potential customers/clients.

3️⃣ Share your news and highlights
Humans are nosey creatures, so spread the word about what's happening within your business and life. People are bound to read it.

4️⃣ Repurpose your blog posts into more content
With a good-length blog post, you can turn that into various social media posts, newsletters, videos, podcasts and much more.

5️⃣ Be an authority in your industry
Show people that you know your stuff and have the expertise to e able to help them through your blog.

Not sure where to start with your blog?

Book a FREE consultation with me today and let's get a plan set up for your blog 👉 https://calendly.com/jodieweavers/30mins

I hope everyone enjoyed their long weekend or got some work done if you decided to crack on as usual.

Seeing as I was off yesterday, we're having today!

I'm currently doing some self-development to find "me" again.

I think over the years, I've been so swept up in being Mum, Wife, Daughter, Friend etc., that I've lost myself a bit, and it's got to the point where I've realised that I need to rediscover myself.

I'm looking forward to going through this journey of self-discovery 😊

Does anyone else feel the same?
What does self-development look like to you?

Let me know in the comments!

My week is finished, and it's Bank Holiday on Monday, so that means.....

LONG WEEKEND!!! 🙌

I'm taking the extra day for self-care, to recharge and spend more time with the family.

Who else is taking the day off?
Or have you chosen to work?

See you on Tuesday! 👋

For someone who finds the negative in themselves too often, I have a newfound love for myself 💜

Special thanks to Emma Bunn from Natural Aspect for producing some amazing photos for me!

Looking through them yesterday, and I was amazed at how much my personality shines through. I now have a huge gallery of photos that I actually like of myself 👍

Thanks once again to my helpers, who all brought out some cracking smiles and made the experience so much fun!

Now I have the dilemma of which ones to put on my website 🤦‍♀️

Here's a little sneak peek of some of my favourites!

I am NOT a Copywriter!!

You may or may not know that being a content writer and a copywriter are completely different things.

Not only do they serve different purposes, but there are also different goals to achieve, and even the length of the text differs.

Let's have a quick run-through:

Copywriting
-The goal is to persuade people to take action, i.e. buy, sign up, click etc.
-Usually short-form content such as ads, landing pages, slogans etc.
-The strategy is shorter-term.

Content Writing
-The goal is to educate, inform and entertain to build relationships.
-Usually long-form content such as blogs, articles, web pages etc.
-Longer-term strategy involved.

So, to make it clear......

I am a Content Writer!

I don't write to sell; I write to storytell.

I've come across many people saying they've run out of ideas for their content.

Think about why people go online: to be educated or entertained.

Then, ask yourself, as a business owner, why are you on the internet? To promote your business and make connections.

There are various types of content you can create that's educational, entertaining or promotional:

📚 Educational
-Tutorials
-Tips and tricks
-Checklists
-Guides

👩‍💼 Promotional
-Before and After
-Product demo video
-Client/customer testimonials
-Giveaways/discounts

🤡 Entertaining
-Memes
-Funny videos
-Fun facts
-Behind the scenes

Add your personality into the mix, and your content game will be 👌

The recent launch of Chat GPT-4 has got people asking me about it.

The most popular question has been, "What's the difference between this new version and the last?".

Here's what I know so far about Chat GPT-4:

👉 It's less likely to respond to disallowed content.

👉 40% more likely to produce factual information in comparison.

👉 Processes 8x more words (25,000 words at once).

👉 It can understand images (you can ask it to describe what's happening in a picture).

👉 Trickier to fool than the last version.

It'll be interesting to see where Chat GPT will be in the next year!

Today is officially the first day of spring! 🌸🌹🌼

This is usually the time when people start to have a clear-out around the house and get on with some spring cleaning 🧽

Do you know what else should have a good spring clean? Your blog!

Your blog posts should be updated and refreshed every now and then to ensure that they're relevant and up-to-date.

Your readers don't want to be given info that's outdated and possibly incorrect.

But where do you start?

Luckily, I have all the tasks you need to make this happen.

Give your blog the attention it deserves and grab my FREE "Blog Spring Clean Checklist" 👉 http://bit.ly/4259Zbr