HanSocial

So much is about mindset🧠 when it comes to using Instagram for your business…

…and it’s also about understanding how Instagram works🧐

… finding out about ways to positively integrate Instagram content creation and marketing into your busy life as a business owner and wearer of MANY hats! 🤯

And discovering the tricks and tips of how to get the business results that you desire - learning from someone (me😁) with over 25 years worth of marketing experience on major household brands through to fledgling local businesses and specialist in Instagram and LinkedIn since 2017.

I am here to help you to thrive on Instagram, enjoying the process of growing your visibility and getting clear of your business goals.

I have just one space available in August and have a waitlist in September.

If you’d like to go on my waitlist DM me or comment WAITLIST below and I will be in touch when space becomes available.

Look forward to speaking😊

Hannah
x

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P.S If you like this audio as much as I do - it’s trending, and it’s below 10k, so tap on it and use it to gain more reach👌🏻

Post Bank Holiday mental fatigue got you?

If you are stuck for something to post then consider these four things.

Hope you had a gorgeous BH weekend🧡

For this of you in half term, happy juggling and have a great week.

Hannah
x

🤔Have you created a group chat on Instagram yet?

Group chats can be great for lots of reasons…

I don’t have a Facebook group so I used the Insta Group Chat facility as a follow up to a workshop I ran recently. I set up a group chat to act as an accountability mechanism, as well as giving each other support.

💬Groups chats can work for networking opportunities, knowledge sharing, creating a support system, resource pooling and even for promotional opportunities.

If you’d like help to leverage your Instagram for greater awareness and business growth then book in for a free chat via the link in my bio⬅️

Just the best decision🐾

Let’s not spend too much time worrying about hashtags … they are definitely not as important as they once were, in fact some people don’t bother using them at all (these are already large accounts)

Hashtags help more of people to find your content and so give your content greater reach.

Other things that help your reach are
- using reels
- using trending audio
- using keywords in your text
- optimizing your bio for search

As Instagram continues to evolve and now with testing the restriction of the number of hashtags you can use, we need to make sure that the hashtags you do decide to use are well researched. Quality over quantity.

Got any questions? Put them in the comments 😘

My power hours are now 75 mins and still at 2023 price. If you’d like some Instagram support and advice tailored to your business tap the link in my bio to book yourself in.

Sometimes there is nothing quite like taking your foot off the pedal and stepping back to review what is working and may not be working so well, in your content.

But I understand that doing this yourself can be difficult, and it can be so insightful to get a fresh pair of eyes to review your content.

Having working in marketing and advertising for over 20 years and been supporting businesses as HanSocial since 2017, my Instagram audits are sure to help propel you forward when using Instagram for your business.

If you’d like me to review your content and make some key recommendations, highlighting opportunities for you to grow, increase your engagement or make more sales …. DM me or hit the link on my bio to book in a free call.

Perhaps it’s time for a refresh😊

Can’t wait to chat to you.

Hannah
x

There isn’t one size fits all…

But when it comes to balancing working in your business with working on the marketing of your business, organization and time are critical.

Batch creating content is a time efficient and focused way to create your social media content, and it doesn’t have to take forever when you learn how.

You can then schedule your content or have it at the ready to go out each day, taking no more than a few minutes of your time.

What type of ironer are you😉

If you’d like help to streamline your content creation DM me or comment below and I will send details🌟

Feel calmer and more confident knowing you have your Instagram marketing in hand.

🤔So what can we take from these stats?

🌳Going back to nature is a big theme from foraging, naked yoga to psychic / spiritual events

👥We are craving community and connection whether social or networking for work.

🎡People are feeling nostalgic and wanting to revisit old skool events, and hunker down with cosy self care opportunities.

🧘🏼‍♀️A growing confidence when it comes to participation in new experiences to do with their mental and physical wellbeing from Qi-Gong, mindfulness to meditation.
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Do you use to promote your events?

Tell me in the comments what your business is and what events you are or will be running🗯️

Pic 2:
Pic 3: beach yoga with
Pic 4: Wonderful networking lunch with

Short on time, but got a couple of minutes?

Discover trending audio super fast in these three taps.

Listen to then audio and decide if it’s going to suit your content
Save it to use later … but don’t hang around too long
Remember to use audio that is trending and under 10k for maximum potential impact

Was this helpful?

Let me know in the comments ⬇️

Something I have been thinking about is creating …. or maintaining good habits in 2024

Habit stacking is something that I have been repeatedly hearing about throughout the year and it’s something that makes perfect sense. (In fact most recent podcast episode mentions this too - great journally tips too👌🏻)

Attach a new habit to an established one and this will make it much easier to implement and stick to the new habit!

I thought of a how you could attach a few good insta habits to some everyday habits … what do you think of them?

Do you have any new habits that you want to introduce in 2024?

Happy habit stacking.

Hannah
xx

What will make content creation easier?

This is a question I am often asked … and what bits of kit couldn’t I do without?

So here are three items I recommend, the light ring can be particularly handy with the lack of light going in to winter.

My tip to make content creation easier that isn’t something you can buy is to always take portrait photos and video and if you have ‘cinematic’ mode on your camera def use that!

Would you like a link to any of these? (Not an Ad just things I like)

Let me know and I can share it in my stories 👌🏻

📸 credit to talented .space
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Doing what I do, I have to continually invest in my personal training and support, otherwise with all the updates and changes, my knowledge would be outdated in no time! 🥱

The money I spend on this is an investment in me, my knowledge and my business. If I didn’t reinvest this money it could COST me my business!

I have found that it’s often a good idea to pause and Re frame when thinking about the ££ involved in running your business… consider this:

How much does it cost?
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What would the value be to myself and the business?

What do you think?
Let me know in those comments 👍🏼
📸
🧡
So excited to use these new photos taken by the wonderful .space 🤩📸 do you like them too?

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Some businesses are thinking about Black Friday (or Colour Friday )🌈

Some are firmly focused on Christmas 🎄

Others are focused on what they want out of 2024 🌟

Whatever your focus, if you would like some help in refining your offer and planning your content then a power hour upgrade could be just the answer.

Get 30 mins extra when you book a Power Hour before the 8th December 2023.

Spaces are limited so do DM me or book in a chat via the link in my bio.

📸Big thanks goes to the fabulous .space for the wonderful photography

Some racing thoughts for the start of the SECOND week of our half term!

- Work / family juggle is real
- Battling mum guilt is real
- Walks on the beach are always a good idea
- Loving Celebrity Race Across the World - but gutted this week is the last!
- Connecting with friends is precious - need to make more time for this
- Focusing on cooking gut friendly meals to off-set my second batch of horrible antibiotics due to reoccurring ear infection

How’s your mind doing this half term?




🙏🏼Inspired by

🧡Heart skips a beat
😊Smile spreads across my face
💃🏻I do a happy dance

🌱There is no greater feeling than when you get one of those special testimonials.

Do you do a happy dance when you receive lovely feedback on your service too?🥳

If you’d like to chat about booking a session, DM me or book a call by following the link in my bio.

Book a 60 minute Power up session or a more intensive 1:1.

I didn’t know whether to share this …

…. but social media hasn’t been good for my mental health at times, and that’s been a massive challenge as it’s fundamental to my work🥱

😕Imposter syndrome
😕Comparisonitis
😕Not good enough
And on…

It became evident that I had to create boundaries for how I use social media, take control and Re frame my thinking.

Easier said than done at times and it takes practice …. So I thought I would share a few things that helped me with my mental well-being.

If you are struggling as I have then feel free to reach out and DM me, I am happy to jump on a call and help.

Remember there is only ONE INCREDIBLE YOU🌟
Hannah
x

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❓Where’s the best place to put your CALL TO ACTION?

There is no ONE right answer to this ….

Depending on your type of post, and the topic, it will vary.

So I thought I would share a few examples of CTA’s in action, in a number of different places.

E.g. at the beginning of posts, at the end, in your image or video or just in your caption.

The MUST HAVE CTA is in your Bio - you want to guide your audience to do what you want them to do straight away …. usually to click one of your links for more info - driving traffic to your website, blog, landing page.

🧐Do you have a favourite place to put your call to action?

Comment below as I am keeping a list 👌🏻

P.S
Some call to actions are very direct and some are more subtle - you choose your tone of voice and see what works for you.

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If making it to Friday has got your head fried, here are 4 call to actions that you won’t have to think about.

A call to action is the prompt you give to your audience to do something - whether that is to SAVE your post, SHARE. With a friend or TAP THE LINK IN BIO …..

Will you be trying one of these?

TIP
Do you have a CALL TO ACTION folder? Its a great thing to have for the days that you need a little extra inspiration.

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👋🏻Hello fellow business owner. Can I ask you, when do find time to work ON your business rather than IN it?

Ahmm I should rephrase that I have to MAKE time as I definitely don’t find it easy to find the time!

So this week I did something that hopefully my business will thank me for at some point AND I got to experience the beautiful .hall that I had wanted to go to for ages!!

I went along to an evening of networking 😬 I didn’t know ANYONE! Walking into a room full of strangers was a real challenge … but I did it and you know what? I am so thankful that I did - it was full of warm, friendly fellow business owners who were a real pleasure to meet!

How do you find time to work ON your business?

Any tips 🙏🏼gratefully received!

Happy Friday all!

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Photo location .hall
Event Kent meet up

When I read how my client - the lovely Michael, felt following our 2 hour 1:1 session I couldn’t stop smiling😁

I was so grateful for his wonderful words and even happier about the positive change he experienced … of course Michael has continued to go on from strength to strength. If you are a wine enthusiast then please do go and check out his super helpful Insta .winefan

If you’d like to find out more about working together DM me or book a call via the link in my bio.

👋🏻Hello hello!
It’s been AN AGE since I last introduced myself and I have had some wonderful new followers join me lately.

So I’m Hannah, a mum of two teenagers and a Golden Doodle called Nala.

I used to be in Advertising but set up and run HanSocial 5 years ago. My start to the business was slow as I had to move my mum to be near me and then I was her key carer until she left us in September 2019.

Just a few months later in March 2020 we all know what happened … we went into lock down. I took on a part time digital marketing consultancy role during that period which made me realise even more how much I enjoy Instagram training rather than the management of social media.

I work with business owners and their teams, who want to find out how to promote their services using Instagram. Giving them tips and tricks to save time and make it all more fun and enjoyable all the while getting the business results they are aiming for.

When I am not working there are a few things I love to do ….
- Cooking so many things from Ottolenghi or Deliciously Ella
- Heading down to the beach for some sea air
- Walking the dog, followed by a cheeky drink in a wonderful nearby pub
- Or wine tasting at one of the many incredible English vineyards we are lucky enough to be surrounded by.

If you are still with me … thank you … I wonder, do we have anything in common?

I am going to be taking a Summer break for the rest of July but I can’t wait to chat to you when I’m back in August.

Love and warm wishes for a fun filled Summer,
Hannah
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Would you like to be discovered by more of your ideal audience?

If so, this is one simple change that you can make right now!

There are just two areas in your Instagram bio that are searchable - that means that the words in these two sections be ‘seen’ by the backend and when someone searches for a service matching your key words you will come up in that search.

This means that more people will be able to discover you😁🌟

And we all want to be discover hey!

Was this a helpful reminder? Let me know in the comments⬇️

Let’s get down to business…

…the business of Reels!

We are so excited to announce our Reels workshop on the 17th May. If you’d like to get confident with creating reels for your business then we’d love you to join us.

This workshop is for you if …

🌿You want to use Reels to promote your business but you are not sure where to start
💥You are only just getting started with Reels and would like to build your confidence and know more
🌿You have been posting Reels for a while now but they take too long and you are not getting the results that you thought you would
💥You find that your Reels don't look as good as you would like and they don't reflect the professional image of your brand/business

🤩We will show you how to create simple and effective reels that enable you to reach new customers, leaving you with time to run your business.

You will leave with a tool kit that means you will know how to create professional looking reels in a shorter time.

After the course you will leave confident and with a booklet to refer back to which will ensure you remember everything you learnt.

Investment: £60 each or grab your business bestie and save £10 each, £100 for both of you.

Spaces are limited so be quick - book via link in our bios 🔗

❓Any questions please feel free to DM either of us.

💥Content prompts incoming for April

Give this a SAVE so it’s easy to come back to.

12 April
The International Day of Pink is set up as an International Day against bullying, discrimination, homophobia, transphobia, and transmisogyny in cities and towns all across the world. On this day, everyone is invited to celebrate diversity by wearing a pink shirt and by organizing activities in their workplaces, schools, and communities in support of the day.

14 April
National Look Up at the Sky Day, urges us to pay attention to something other than the usual day to day stresses. The goal of this day is to encourage people to take a little time to slow down and appreciate the smaller, more precious things in life and life life to the fullest.

15 April
International Microvolunteering Day
Micro actions can go a long way in making the world a better place, especially if many people do them. That is the whole essence of micro-volunteering and hence the micro-volunteering day. This day is meant to encourage us all to take small actions to help solve a global challenge. There are lots of opportunities to get involved with organisations to help make big changes happen.

22 April
International Earth Day
Each year on April 22, more than a billion people celebrate Earth Day to protect the planet from things like pollution and deforestation. By taking part in activities like picking up litter and planting trees, we can help to make our world a happier, healthier place to live.

29 April
International Dance Day
This is a day to celebrate how dancing positively impacts our lives. The human body’s ability to move, groove, pop, and lock has captivated the way we interact with music and express ourselves artistically and it can help keep our minds active and even help to keep conditions such as dementia at bay. Dance has the ability to communicate emotions frequently deeper than our own language.

Have Reels been on your ‘to do’ list for far too long?

Then wait no more, join us for a full morning workshop where you will learn how to get the best photos and video from your phone and discover how to make quick and easy reels that will work for your business.

🌿This will suit you if you want to know which buttons and features to use and which ones to ignore too!
🌿How to find and use trending audio
🌿How to use in app transitions and captions

If you like to learn techy things by being shown in-person then this workshop will reely suit you😊

Book via the link in my bio.

Places are limited so reserve your place early.

Well this was a lovely surprise.

Aleks was a student at the creative school that I used to run in Brixton. I left when I moved to Kent as commuting to Brixton from deepest Kent wasn’t sustainable.

What struck me was her use of the word ‘connector’ this is something that people used to always say about me. I really do love connecting people and connecting the dots between ideas.

Connection is something I missed and lost in lock down, I also lost my confidence. This is one of the reasons for starting up my co-working sessions again.

💥Co-working starts in the 19th April after Easter - it will be an opportunity for like minded business owners to meet, connect, support one another and to collaborate - what’s not to like about that😁

👉🏻Tap the link in my bio to reserve your space and be a part of these special weekly sessions.

There are limited spaces so don’t delay too long.

CTA’s part two: 🌿This tip will help you to gain more engagement.

Consider what it is you would like your audience to do having read your caption.

An action that will be super easy and natural for them to do, and then simply ask them to do it.

If your content is a helpful list, then it would be natural to prompt them to SAVE it, but if you are discussing options and want to gain their input, it would be natural to ask for them to let you know their thoughts and to leave a comment.

For COMMENTS you might want to try:
🗣️Tag someone who needs to hear this today
🗣️Let me know your thoughts in the comments
🗣️Tell me, what would you add?
🗣️Comment ___________ if you agree

For SAVES why not use:
🛟Save this to refer to later
🛟Save this for your next content planning session
🛟Save this if you found it useful

Will you be using any of these? Let me know in the comments😁⬇️

More engagement = greater visibility

A first stage engagement is getting your audience to LIKE your posts.

Here are some CTA’s you can use to encourage your audience to LIKE your posts:

🌿Double tap if you agree
🧡Double tap if you like this too
🌿Like this post if you would like more of this type of content
🧡Like this post if you found it helpful

☀️If you liked this post be sure to LIKE it and SAVE it for later😊

Check this out….. it’s actually telling you that this audio is trending now!

No longer the lonely little black arrow to identify it as trending🤔😁

Happy?

They are quite some stats!

Obviously not all Reels should have text - this will depend on lots of factors.

But with 71% more views and 57% more comments it’s definitely working out whether your reel should be using text to communicate with your audience and not leaving it all for the caption.

Reasons to use text on reels….
🌟grabs attention
🌟people like to learn
🌟can increase watch time
🌟can add value
🌟makes it more accessible
🌟works whether the sound is on or off👌🏻

What do you think?