Marketing with Ethics Ltd

Success isn’t about how much money you make, it’s about the difference you make in people’s lives ~ Michelle Obama

Looking for some top Google Ads tips to get better results from your campaigns?

In this article, I am going to share my top Google Ads tips that I use on our clients’ campaigns to achieve lower click costs, better ad position and better return on investment.

https://marketingwithethics.com/get-better-results-with-these-top-google-ads-tips/

Get Better Results With These Top Google Ads Tips In this article, I am going to share my top Google Ads tips to achieve lower click costs, better ad position and better return on investment.

💬Do you REALLY know who you are talking to? 💬

Are you even speaking the same language? 🤐

One fear that many business owners have is that if they are too specific, they will scare off other potential customers.

The truth is that if you are too general, no one will relate to the advice or story you are sharing. Take time to understand your audience, the words they use and their pain points so that you can show your expertise and help them.

Today is a bitter sweet day. Our beautiful foster puppies are starting their adventure to their new forever homes.

They have been with us for over 6 months and have settled so well with the cats but deserve their own family.

We will miss you sweet girls but I am sure you will have a wonderful life

♻️ Suzii's Eco Tip ♻️

At Work - Recycle Your E-Waste Mobile phones, computers, printers and other equipment can often be recycled. Look for recycling programs in your area that accept these kinds of materials.

Are you confused about how the Google Ad Ranking algorithm works? One of the most common questions I am asked as an Google Ads Manager is ‘How does it work out how much I pay per click’?

In this article I reveal how Google Ad Ranking is calculated and how you can dramatically make a difference to your Ad Position.

https://marketingwithethics.com/improve-your-google-ad-ranking/

How To Dramatically Improve Your Google Ad Ranking In this article I reveal how Google Ad Ranking is calculated and how you can dramatically make a difference to your Ad Position.

To make a difference you have to be different.

What makes you different to others within your industry?

Are you wondering if you are getting the most from your Google Ads campaigns?

Would you like to achieve a better Return on Investment for your money?

Request your FREE Google Ads performance check and discover the mistakes that are draining your budget with a report outlining recommended changes for improvement.

In our check we will do the following:-

✅ Carry out an overview of your current set up including targeting
✅ Complete extensive keyword research
✅ Assess the current keyword and ad targeting
✅ Asses the current Ad content
✅ Assess the current maintenance being carried out

Once the performance check has been completed, we will provide a report of our findings with recommendations for improvement and your ongoing Pay Per Click Management.

All This For FREE!
Book Your Performance Check NOW! http://bit.ly/GAPerfCheck

Nothing makes us happier than a great review from one of our clients!

What Our Customers Say......

I was introduced to Suzii after a very disappointing experience with a competing company who sold themselves as Google Ads experts. All I had to show from the previous company was a big bill and fewer enquiries from the Google Ads strategy than when I had tried to manage the campaign myself.

Suzii was a revelation. She spent time explaining their company processes and how they differed from other Google Ads agencies and within a short period of time the results spoke for themselves. An independent check on my Ads campaign and management spend showed that the return on investment consistently hovered around the 1000% margin and Suzii’s manner of managing the company’s presence has enabled my practice to help many new clients and improve the awareness of the company’s capabilities in our sector.

It’s not often I feel comfortable saying this, but I can recommend Suzii without any reservations at all. Thank you so much Suzii and your team!

Anthony Brown
Architect – Dwell Design Ltd

Does your best friend wind you up about something silly you did in the past? Or have you got something on your friend?

Have a great weekend folks!

Looking for some top Google Ads tips to get better results from your campaigns?

In this article, I am going to share my top Google Ads tips that I use on our clients’ campaigns to achieve lower click costs, better ad position and better return on investment.

Get Better Results With These Top Google Ads Tips In this article, I am going to share my top Google Ads tips to achieve lower click costs, better ad position and better return on investment.

Are you creating ads that really speak to your potential customers? 📰

Want to know what I do when I am creating Google Ads campaigns for my clients?

🔍 KEYWORD RESEARCH 🔎

Many business owners make the mistake of creating ads using the terminology that they use within the industry. However, this is rarely the words that people type in the Google search bar.

Carrying out extensive keyword research and using these words and phrases in your headlines will generate more clicks to your website as they are speaking in a language that resonates with your audience.

💥 BONUS: The more words you match to the results, the better chance you have of achieving a better position at a lower cost! 💥

What words do your audience use to search for your product or service that surprised you? (keep it clean)

🎃 Happy Halloween everyone! 🎃

Have you got anything special planned?

Google Ads is a powerful platform that allows businesses to reach their target audience through paid advertising. Among the many ad formats available, Responsive Search Ads (RSAs) have become the standard text ad format due to their flexibility and potential to deliver excellent results.

In this article, we'll explore how to get the best results with Responsive Search Ads and maintain an effective campaign.

How To Maximise Google Ads with Responsive Search Ads - Marketing With Ethics In this article, we'll explore how to get the best results with Responsive Search Ads and maintain an effective campaign.

We all have one friend that can never be serious.....It's usually me!

Have a great weekend folks.

Want to get better results on your Google Ads Campaigns? Feel like you're throwing money down the drain?

Then this FREE e-Book is for you...

Download today and discover...

✅ How to prevent irrelevant clicks eating up all your budget
✅ How to increase visibility and conversions using Ad Extensions
✅ How to find keywords that your potential clients are using
✅ How to see target your ideal customer
And much, much more.....

Grab your FREE copy now! http://bit.ly/GAdseGuide

Google Ads offers a range of powerful tools to help advertisers stand out and achieve better results. Ad extensions are one of the most effective of these tools as they play a crucial role in making your ads more compelling.

In this article, we’ll explore the various ad extensions in Google Ads and highlight which ones are the most important to use to maximize the impact of your advertising campaigns.

Mastering the Art of Ad Extensions - Marketing With Ethics In this article, we'll explore the various ad extensions in Google Ads & which are the most important to use in your advertising campaigns.

How can you turn your followers into raving fans and customers?

It’s quite easy really but it doesn’t happen overnight

🤝 CONCENTRATE ON BUILDING RELATIONSHIPS NOT LIKES 🤝

When you take the time to interact and build genuine relationships with those that follow you, a bond develops and they begin to know, like and trust you. How can you do this?

🧑🏼‍🤝‍🧑🏻 Share content they love
🧑🏼‍🤝‍🧑🏻 Ask your audience questions
🧑🏼‍🤝‍🧑🏻 Respond to comments they make on your content
🧑🏼‍🤝‍🧑🏻 Reach out and ask their opinion
🧑🏼‍🤝‍🧑🏻 Take them on your journey with you

Once you have this connection, they are far more likely to buy from you. What tips do you have to build relationships with your audience?

💷 Do you want to know a tip to reduce the cost of your Google Ads clicks to your website? 💷
It is something that many marketers don’t even monitor
CREATE ADS WITH A QUALITY SCORE OF 5/10 OR MORE
⬆️ The higher your quality score the better position you can achieve with a lower budget as the Google algorithm will give you a rating based on the Quality score and your maximum bid to determine the results position.
I have seen this with my own client campaigns knocking multi-national competitors off the top results using a fraction of the budget.

💻 To find your quality score, go to Keywords then select the columns icon above the results, then Modify Columns > Quality Score > Quality Score)‪‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ 💻‬‬

You will have one or two general keywords you want to keep that have a lower score and that is ok. However, the more keywords that have a higher score, the better your results.

Have you checked the quality score on your keywords?

Ethical behaviour is doing the RIGHT THING even when no-one is WATCHING!

💷 Want to know a way to save budget on your Google Ads campaigns? 💷

It seems so obvious, but many people forget to do this!

❎ MAKE NEGATIVE KEYWORD ADDITIONS A REFULAR PART OF YOUR ONGOING ACCOUNT MAINTENANCE ❎
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With so many new searches on Google every second, it is impossible to know every search that could bring up your ad and tempt people to click, when it is not the kind of traffic you want.
It is essential to carry out regular checks and add new negative keywords AT CAMPAIGN LEVEL so that your valuable budget isn’t wasted.

Negative keywords are words that you don’t want your ad to show for and once added to the negative list, you will not appear in the results for that word again, saving you money. 🗒️

I carry out this activity on a weekly basis for my clients and often ad 5-10 new negative keywords each week!
When was the last time you checked for negative keywords?‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
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