Marketing Organised

Trust me. I know the feeling. 😊

I had a run of people emailing me at all hours last week. Just goes to show how small business owners can't switch off even on a Friday night 🤣

Bit of fascinating data released last week by SparkToro about who sends traffic on the web. No surprises, Google still leads the pack. But don't dash out and scrap all your social media y'all. It still plays a part in the customer journey.

This started as a post and then turned into a long rant, which I have now published as a blog 😂 In it you will find some top tips about how to make more sales on Instagram if you are a slow fashion brand. Go check it out. The most important point: getting likes, comments and shares on Instagram does not always equate to sales. Let that sink in for a minute.

Always amused by the people who book a call with me to find out how quickly I can 'fix' their SEO and get them to page one of Google. 😂

Do you ever feel like no-one really cares about your eco credentials?

I was chatting with an eco-friendly e-commerce website owner last week about how shoppers are either invested in buying from ethical brands or just interested in pretty shiny new things.

Do you agree?

It is pretty disheartening when your Facebook Ad gets rejected numerous times. But consider the fact that Meta has a tough job policing the ads that 3 million businesses push out every day.

Ads can be rejected because:

❌ they are discriminatory
❌ they are political or inflammatory
❌ they make misleading claims
❌ they are suggestive or are adult content

I know this might not be your intention and you might just want to show off the transformation you have achieved for your client or patient. But it is worth reviewing your creative and copy to see if it could be adjusted.

Then pick yourself up and try again 🎶

Last month I reduced a new client's ad costs by 60% per click. That's going to improve his bottom line and make his ads more profitable.

The solution was very simple - I created a funnel for his ads - and used different performance goals for different stages of the buying journey.

Would this work for you 👆 Let me know in the comments

There are plenty of reasons why an Instagram might not be working!

You might not be racking up enough impressions to satisfy the algorithm - adusting audience or budget will solve this one

It might have nothing to do with your ads - people may be clicking but not waiting for your website - in which case check your website

Your ads might be old and tired - in which case it is time to change the creative and copy up for something new

Share this post with someone who needs it today ❤️

Aren't we all looking for a magic solution to up our sales and make more of a profit? I know I always am :-)

The truth is that the way to make more sales from Facebook ads is to ensure that the right funnel is set up, particularly when the product is a high-ticket item. It is not a case of slapping up an ad with mediocre content and the sales will roll on in. Like magic. And yet I see businesses do this every day.

Click the like button if you agree.

You might be surprised at the answer to this, especially coming from an advertising specialist but the answer is sometimes no.

Whether Instagram ads will work for your business depends on your product positioning and price (and a few other factors like budget!)

Drop me a DM if you have any questions around Instagram advertising.

Here's three things to review on your Facebook ads account if it isn't working well:

Quality of the ads - Meta has a super useful guide on what to do if any of the three quality ratings is 'below average'

Budgets - Not only how much you are spending but how much is allocated to where in your campaigns

Audiences - check audience sizes, tracking pixels, targeting and retargeting methods

Feel free to share!

Do you know what your bottom line is? I work with e-commerce businesses and am sometimes surprised when they don't know their numbers. It was a pleasant surprise to talk numbers with a potential prospect recently who knew them all off the top of his head. Knowing your numbers helps a marketer to understand and quickly get to grips with what is required on a project.

CAPI stands for Conversion API - it's a server-side integration of your Meta pixel providing more accurate tracking for your Facebook and Instagram ads. Want help with your ads? Drop me a message.

Free advice on how to find a social media freelancer ;-)

https://www.marketingorganised.co.uk/how-to-find-a-social-media-freelancer/

2M organic impressions for your biz, want to know how I did this?

Winning two new clients this week makes me a very happy freelancer :-)

Not getting found on Google as you would have hoped? Broken links might be one issue. Find out what's holding your website back with a full audit. DM me for more info.

Do you need some diagnostics on your socials or SEO? I offer a social media audit and SEO audit so you can walk away with a plan for 2024.

Need a boost in the new year? A social media audit can set you up and running for 2024.

Exciting times! I have one spot left for January so if you are looking to level up your social media or seo next year, now is a great time for us to chat.

This time last year I was working with N Family Club helping them out for a short while on their social media content. It was a fun gig.

"We are all visitors to this time, this place. We are just passing through. Our purpose here is to observe, to learn, to grow, to love... and then we return home."

Apparently an old aboriginal saying. Quoted by Queen Elizabeth to open the Commonwealth games. I like it. It makes me think of home.

Ad-free Instagram and Facebook is here - and it's expensive says The Verge

This is going to make advertising audiences interesting, I think.

https://www.theverge.com/2023/11/10/23955987/instagram-facebook-without-ads-eu-subscription

Ad-free Instagram and Facebook is here — and it’s expensive Meta says that seeing ads on Facebook is a choice (if you’re in the EU).

Google PPC costs have risen and conversion rates have fallen across all industries in 2023. I guess that's why I am getting more enquiries for my SEO audit as companies want to up their organic SEO game 😉

My background working as a project manager for software development companies has helped me learn to communicate with customers and tech teams in plain language. Many of my customers say this is the first time someone has explained things clearly. Do you need help with your social or SEO and want a supplier that speaks plain English? DM me for more info.

The battle of the giants (X and Meta) took another turn last week with the introduction of free edits on Threads within the first 5 minutes of posting. A chance to correct that typo. Edits are only available on X (formerly known as Twitter) if you are a paying account. It is fun to watch this play out. Are you on Threads? I quite like it.

It's really quite simple. Most business owners employ me because they want a safe pair of hands to take social media off their hands!