Branue1

Congratulations to I was thrilled to attend with the Annual Inspire Herts Awards our Board Honorary President Jenny Young and to see Carers in Hertfordshire being highly commended.
Why I love this charity:
Caring touches everyone's lives at least once and through life, more likely on multiple occasions. The work Carers in Herts do continuously shines a light on the unpaid caring that takes place largely behind closed doors and drives the agenda in providing joined up services for more than 30 years.

Congrats and well done to the whole organisation 👏


May I say what a beautiful event it was and exceeded themselves from the food, to atmosphere. Of course hugest thanks to who dazzled in their 1920s style, lots of glitz and glamour and again a fantastic evening of dance, entertainment and certainly your 100th anniversary was a spectacular event. Thank you.

🚀 Exciting times ahead in sales!

Hey there, Sales Superstars! 👋 Are you ready to take your sales game to the next level? Let's dive into some of the hottest trends shaping the sales landscape in 2024! 🔥

Smarketing sensation: Gone are the days of siloed sales and marketing teams. It's all about collaboration now! Embrace "Smarketing" strategies to align your efforts and maximise impact across the board.

Investing in self-serve tools: Empower your customers with self-serve options! Investing in user-friendly tools not only streamlines processes but also enhances customer satisfaction. Win-win!

AI revolution: Say hello to your new sales assistant – AI! From predictive analytics to chatbots, leverage AI technology to gain valuable insights, automate tasks, and personalise customer interactions like never before.

Efficiency is key: Time is money, right? Optimise your workflows, trim the fat, and focus on what truly drives results. Efficiency isn't just a buzzword; it's a game-changer.

Overcoming sales barriers: Every "no" is a step closer to a "yes"! Identify and tackle sales barriers head-on, whether it's objections, competition, or market fluctuations. Adaptability is your secret weapon.

Data-driven decisions: In God we trust, but everyone else, bring data! Harness the power of analytics to make informed decisions, spot trends, and fine-tune your strategies for maximum impact.

Personalisation pays off: One size fits none! Tailor your sales approach to individual preferences and pain points. Personalisation isn't just a nice touch; it's a deal-sealer.

Continuous learning culture: The only constant in sales is change. Stay ahead of the curve by investing in continuous learning and skill development. The more you know, the more you can grow!

Are you ready to ride the wave of sales trends in 2024 and beyond? 💼💥 Let's crush those targets and make this year our most successful yet! 💪

What a delightful Chamber Lunch at Fanhams Hall Hotel 🌿 Thank you to everyone at Herts Chamber as your events are always super enjoyable and valuable.

Sponsored by and featuring the insightful speakers from Intermedia and Bruce McKinnon from Brand Arrow.

Great connecting and learning among an array of businesses.

The picturesque scenery and surroundings of never fails to add the extra layer of charm too :)

I had to leave earlier than I would have liked, but it was unavoidable as I had a private family commitment to attend, but really look forward to seeing everyone again soon.
Chamber of Commerce

I am thrilled to announce that I have officially kicked off my journey with the Natwest Accelerator programme!

Over the next 6 months, I'll be diving deep into a world of innovation, growth, and collaboration alongside some incredible businesses from diverse sectors including food, manufacturing, retail, property, design, and consulting.

One of the highlights so far has been the privilege of meeting Olympian Adam Burgess OLY, British slalom canoeist, and the founder of Breath Science | . 🏅 His dedication and entrepreneurial spirit are truly inspiring, and I'm looking forward to learning from his journey.

Throughout this programme, it's about community, mentoring, fundraising, and more. 📈 It's an invaluable opportunity to connect with like-minded entrepreneurs, exchange ideas, and take my business, Branue:Digital-Data-Design: HubSpot,Salesforce, AD/Martech Specialists, to new heights. 🚀

I can't wait to see what the next 6 months have in store!

Loved discussing our Smarketing ABCD framework for hyper-targeting brand to demand generation programmes, using the latest AI tools and efficiency boosters

Let's chat [email protected]

On-Demand Video: Unlock Growth With AI and Digital Integrations That Increase Your SMART Customer Marketing Results

Unlock Growth With AI and Digital Integrations That Increase Your SMART Customer Marketing results Join our upcoming webinar in partnership with Branue

Join Branue1 Founder and Managing Director, Allison where she will present the webinar 'Unlock growth with AI and digital integrations that increase your SMART customer marketing results' in combination with Hertfordshire Growth Hub

22nd February 10:00 - 11:00 GMT

Register here: https://register.gotowebinar.com/register/6369099661558881368

Gain actionable insights to define your brand persona and sharpen your messaging.

www.branue.com

Unlock Growth With AI and Digital Integrations That Increase Your SMART Customer Marketing results Join our upcoming webinar in partnership with Branue

We are beyond thrilled to read our feedback from our valued clients! 🎉 Our dedication to crafting exceptional strategies, providing insightful recommendations, implementing effective solutions, and managing cross-border international targeting has been recognised as "extremely effective."

A huge thank you to our incredible team and our amazing clients. Your success is our success, and we look forward to continuing to support your growth and reach in not just the UK but also across the international market.

🚀 Looking to expand your reach, navigate the complexities of cross-border marketing, or simply want to learn more about our proven targeting strategies, we're here for you.

➡️

A massive thank you to our client for going on the end to end solution delivery journey with us.

Fantastic to complete our training and transition to full adoption for the STEMPOINT team.

Excellent participation, fantastic content (big shout out to STEMPOINT Programme lead Elena Evryviades and our Client Solutions Lead Wesley Gromniak along with Julianne Moore who made it effortless)

And kudos to a brilliantly mobilised team throughout including
Chelsea
Helen
Joanne
Julianne
Julie
Peter
Rebecca
Sally
Vanessa

And newly joined Sarah 😀
And many more from the board to IT to partners.

By the echelon of their pioneering leader 🫡

Thank you for ensuring a successful human centred solution.

Onwards

Choosing the right onboarding partner

HubSpot is not just a tool; it's a game-changer when integrated effectively the ROI can be phenomenal. is your first step towards unlocking this potential.

Exploring your onboarding options
You have two primary paths for HubSpot onboarding: direct guidance from HubSpot or partnering with a certified HubSpot partner like .

Direct onboarding with HubSpot: The basic
Going direct involves various onboarding packages with costs ranging around £1,500 -£2,500. This route is ideal for those who prefer implementation with minimal external support. The onus of learning and applying HubSpot's tools rests largely on your team.

Branue’s onboarding is a strategic partnership
Choosing Branue for your HubSpot onboarding experience means investing in a partnership that goes beyond setup. With costs starting from £2,800,
The Branue advantage: comprehensive and customised
What sets Branue apart is our approach to onboarding. We don’t just set up HubSpot; we align it with your business goals and processes.

During the planning phase, you'll go through discovery calls on business processes and non-functional requirements, and the Solutions Architect will create the HubSpot implementation and specifications. Next, you'll receive 13 hours of foundational setup that can involve creating custom properties, migrating data via CSV, and setting up user accounts, brand guidelines, and dashboard reporting. The implementation phase includes either 9 hours of Marketing Hub setup, 6 hours of Sales Hub setup, or 9 hours of Service Hub setup, depending on the Hubs you're implementing. After about two months, the training and handover phase begins,

Advanced onboarding with Branue:
For businesses with complex needs, Branue's advanced onboarding offers a consultative approach, with costs ranging from £30,000 to £100,000.
With our extensive proficiency and HubSpot's Advanced Implementation Certification, we can provide you with the expertise to optimise the platform.

Branue stands out as the natural choice for businesses serious about growth.

Ahh the power of a well-orchestrated digital marketing strategy.

Let's take a quick few to unpack what it needs to cut through the noise these days (at the minimum)

Branding - consistency ensures your identity remains clear, powerful, and memorable and brand consistency is the backbone of trust and recognition, it transforms occasional customers into loyal brand ambassadors.

Relationships - Personalisation by leveraging data-driven insights so every interaction is relevant, engaging, and distinctly tailored to the individual, taking this into building lookalikes, finding more of the right customer and growing.

Automation - streamlining customer interactions, ensuring engagement at scale, and providing insightful data, driving workflow efficiency and nurturing customer relationships more effectively.

Nurture - gaining the highest Return on Investment for those business case solutions and the most effective Return on Ad Spend, ensuring that every £ spent creates a long lasting impact and drives loyalty.

Ubiquitous - From SEO to content marketing, social media to email, search engines to mobile apps, your martech stack equips every dynamic, holistic interaction to achieve digital success

Experience - starting with human centred design, at its core, digital strategy is not just about leveraging the latest tools or analytic, it's about creating meaningful, engaging experiences that resonate with real people.

Spot our initialism? This is what BRANUE is built on!

Shift the focus from mere transactions to meaningful interactions, understand the needs, pain points, and aspirations of your audience.

By empathising with users, we can craft digital experiences that are not only intuitive and accessible but also deeply relevant and resonate emotionally.

"In a landscape crowded with messages and offerings, a human-centred strategy helps your brand stand out by offering something invaluable: a connection that feels uniquely human in a digital world."

From to (Cranfield University)
Porter's models oriented businesses into Cost leaders Differentiation Focus niche segments

As the the business world has become more fragmented, the Six markets model from Payne positions the customer at the centre of things and extends to other domains, such as suppliers, talent recruitment, referrals, influencers and internal markets.

Have you asked yourself what are the things under the control of the organisation and what are the things outside - remember ! Evaluate and prioritise these into your critical success factors. What is one significant long term for each of those objectives and key results
Prioritise again - choose 3 to focus on and manifest in your culture. Empower your people by continuously spotlighting these shared customer success . Share stories internally and externally around these indicators, adopt a customer centric methodology for strategic meetings which empower high level horizon thinking that can rise up from the detail, temporarily may it be.

I wrap up with a quote from Sun Tzu
"All men can see these tactics, whereby I conquer, but what none can see is the strategy out of which victory is evolved"

With HubSpot Marketing Professional, your team can run automated marketing campaigns at scale and measure ROI with powerful reporting tools and no hassle integrations.

Branue are a technical digital, marketing, data & martech solutions consultancy who start with human centred design to define tailored strategies that drive growth results.

Advanced solutions
New strategies
Time-saving automations
Fresh campaigns
Dynamic
campaigns
Operational efficiencies

Building into demand - that's Branue.
https://meetings.hubspot.com/allison31

Case Study: Branue: Savills & CBRE - a 75K SqFt workspace with ESG 🌿

Our results speak volumes: a 4,505% increase in web traffic, 1,881% increase in LinkedIn connections in under two months (12X) and a 1,582% surge in LinkedIn profile views to the website!

🌐 Read our case study to learn how we achieved these remarkable outcomes, focusing on building brand awareness, creating a hyper-targeted community, and delivering a frictionless high-content experience for C-level executives.

🌱 Let's pave the way for a brighter, more sustainable future and make a positive impact together!

Get in touch with me to discuss more.

www.linkedin.com

When your Chief Design Officer does a Halloween takeover 👻🐙

Delighted to be part of EQL:HER the leading Women in Tech network and event series across the tech industry.
Bringing together leading investors, as well as those just starting out in the space to connect, convene and collaborate
Mission is to see more women in founding teams, corporate C-Suites, start- up boards, investment committees, and within organisations of all sizes.
This will help to combat the current trajectory of technology leaving women behind and close the societal gender inequality gap.

Looking forward to being involved in raising the agenda.

Hey Instagram fam! 🌟 If you're looking to take your profile to the next level, it's all about consistency and strategic moves. Here's a roadmap to help you build your profile, nurture engagement, increase conversions, and create brand advocates! 🚀

Build Your Profile:
➡️ Start with a killer bio that tells your story.
➡️ Use a high-quality profile pic that reflects your brand.
➡️ Create an appealing, on-brand feed layout.
➡️ Post consistently – schedule posts to maintain a steady presence.

Share Quality Content:
➡️ Craft eye-catching visuals and captions.
➡️ Mix up your content – photos, videos, stories, and reels.
➡️ Plan content in advance with a content calendar.
➡️ Use relevant hashtags to increase discoverability.

Nurture Engagement:
➡️ Respond to comments promptly – build a community!
➡️ Ask questions in your captions to encourage interaction.
➡️ Collaborate with influencers or partners for shoutouts.
➡️ Host giveaways or contests to spark excitement.

Increase Conversion:
➡️ Utilise Stories and IGTV for product demos or tutorials.
➡️ Share user-generated content to build trust.
➡️ Promote exclusive deals and discounts.
➡️ Use CTAs (Call-to-Actions) in your captions and stories.

Drive Advocacy:
➡️ Celebrate your loyal followers – repost their content.
➡️ Encourage UGC (User-Generated Content) with branded hashtags.
➡️ Showcase testimonials and reviews.
➡️ Collaborate with ambassadors or brand advocates.

Remember, Rome wasn't built in a day, and neither is a thriving Instagram profile. Consistency is your secret weapon! 🛠️

So, commit to this plan, adapt as needed, and watch your Instagram presence skyrocket! 🚀💯

Got any more tips to share? Drop them in the comments below! Let's all grow together! 🌱💬

Great to see these girls, mini reunion # # #

📷 by : CRM : HubSpot or Salesforce! Discover which CRM - an in-depth comparison thanks https://www.winfomi.com/blog/HubSpotvsSalesforce

Thanks to AndrewSteven and all the crew at yesterday - a brilliant day of assessing where we are now and the opportunities you want to invest in to build your future content strategy. How to leverage Bing, Google and as we move towards more natural language search like Perplexity & Neeva

Prompt engineering advice we are using already - knowing how to use these tools is critical to success. These advancements need to be used in your strategy to index, be discovered and stay ahead of the competition.

Comment below on what , or initiatives you're currently testing and implementing. Q & A in comments below

Great race Wesley Gromniak Competition: Thames 55 Tyne A.R.C. 42 Minerva Bath R.C.

Henley Royal Regatta

Day 2 Live | Henley Royal Regatta 2023 Live from Henley-On-Thames, Day 2 of Henley Royal Regatta 2023. Watch every race live and on-demand on YouTube. Subscribe to Henle...