Nonstop Marketing

Don't let failure go to your heart, and don't let success go to your head.

- Will Smith

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Top Instagram Updates In 2022🔥
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Check it out: https://embedsocial.com/blog/new-instagram-features/

Me: When get prospected on Linkedin by a service-based business that guarantees you the world.😂
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The secret of success lies not in doing your own work but recognising the best person to do it.

- Dale Carnegie

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Capture Your Audience's Attention With Killer Ad Copy.

Capture attention with killer ad copy...
When running ads you only have a few seconds to grab the users attention before they scroll past your ad.

So...how do we do this? and how do we stop users from scrolling?

1. The Hook

State why they should stop and read by building curiosity within the first few sentences of your ad copy.

2. Highlight The Problem

Present the problem to your audience so that they read on to find out more.

3. Focus On Benefits, Not Features

Explain what they can gain by breaking down the benefits. for example "by having "X" you won't need to worry about doing "y".

4. Proof

Use real evidence to intrigue the reader to read on as people want to know that what they are reading is true.

5. Call-To-Action

Tell your audience what you want them to do next by taking a simple action.

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Client ad budget vs Client expectation...👀🤣
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The key to success is to focus on our conscious mind on things we desire not things we fear.

- Brian Tracy

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4 Types Of UGC That Will 4X Your Ads.

1. Testimonials

2. Lifestyle Content

3. Unboxing

4. Tutorials/Demonstration

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When something is important enough, you do it even if the odds are not in your favour.

- Elon Musk

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3 Ways To Help Track Your Ad Campaigns After iOS 14.

1. Setup UTM Parameters:

UTM parameters are the best way to see the exact path anyone takes from your ads all the way through to your landing pages.

Conversions will also be displayed in the shopify dashboard as a UTM Tag to prove where the conversion came from.

2. Connect Google Analytics:

Use Google Analytics as a second data source to match up any data that may of slipped through on the Facebook Ads Manager as not all iOS activity is tracked.

3. Use Third Party Tracking Softwares:

Third party tracking helps to track 100% of your campaign data from your ads and is simple to setup.

Here are some examples: Ecomtrack, Triple Whale, Cometly

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Don't discount yourself, no matter what you're doing. Everyone has a unique perspective that they can bring to the world.

- Mark Zuckerberg

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Creating The Perfect Ad Strategy.

1. How do you create the perfect ad strategy?

- Identify the end goal
- Research on what your customers want
- Find a solution to best serve potential buyers
- Draft out the first strategy and get testing

2. Quote

"The best strategies are only formed after countless hours of testing."

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Prospect: “We tried FB ads before and got no results”☹️

Nonstop Marketing:

“Look at me, we are your marketers now.”
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Whether an agency is currently running your ads or you have a freelancer trying to deliver profitable results. Our promise is to put you and your brand FIRST to ensure that what we are offering is the right move for you and your brand to grow.

We eliminate risk & strive for perfection.🚀

How To Use A CTA In 2021

1) Breakdown:

A CTA is best used to guide your audience on where to go next. Having direction in your marketing is vital when aiming to increase traffic and conversions.

2) Question:

Struggling to find what CTA’s best guide your audience?

3) Here are some ideas…

4) Examples:

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Let us know what you think in the comments
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Comment below what CTA’s you’ve used?👁‍🗨

Don’t find customers for your products, find products for your customers.

-Seth Godin
Founder of altMBA
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5 Facts About Facebook In 2021…

1) 1.62 Billion users on average visit Facebook everyday.

2) 66% of the entire UK population are Facebook users.

3) Facebook reaches 59% of the world’s social networking population.

4) Facebook users spend 34 minutes per day using the platform.

5) 48.5% of B2B decision makers use Facebook for research.
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Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.

- Larry Page
CEO, Google Inc
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3 Tips When Growing Your Brand

1) Staying Focus

As the old saying goes, "Rome wasn't built in a day" Building a brand or business is a long term game, so stay focused on achieving your short term goals and the success will follow.

2) Consistency

"Consistent action creates consistent results"

Set yourself a task for 90 days and write out a minimum target and a maximum.

Read these every day and work towards them to build the habit on being consistent and your results will change.

3) Enjoy Process

The journey is what makes the brand what it is today. Without any ups or downs you'd never have a story to tell.

Enjoy the process and enjoy what you do!
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Don’t worry about failure; you only have to be right once.

- Drew Houston

Test new ideas
Be fearless
Take Action
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How To Dominate Your Niche

1) Analyse the gaps within your marketplace and come up with a solution that separates you from your industry competitors.

2) Create captivating content to attract, and educate your target audience.

3) Improve the user experience by adding personalisation and customisation to all aspects of your brand.

“Give your customers something to remember”
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For more tips, comment your niche below👇👇

If it doesn’t sell, It’s not creative.

- David Ogilvy

Be creative
Be different
Be unique
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When you do everything right and Facebook still disapprove your ads.😅
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Why Is CTR So Crucial?

1) Firstly… What does CTR stand for?

“CTR stands for Click Through Rate”

This ad metric determines how many clicks your ad receives based on total impressions.

2) So why is this crucial for your ADS…

3) Your CTR rating indicates which ads are performing the best based on the content and copy you have decided to test.

“The higher your CTR, the better”

4) CTR Formula

10,000 Impressions + 100 clicks = 1% CTR

20,000 Impressions + 200 clicks = 1% CTR

Or spend less and get better results

10,000 Impressions + 200 clicks = 2% CTR

20,000 Impressions + 400 clicks = 2%

5) By increasing your click through rate you are creating more opportunities for conversions, without increasing your ad budget.

What has helped improve your CTR?
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Comment below👇👇

Great things in business are never done by one person, they’re done by a team of people.

- Steve Jobs

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