GOODHOOD

Sunglasses 24/7 (regardless of the gloomy end to summer). New have landed on the shop floor. A range of classic and timeless to experimental and contemporary frames in various colours 😎

India with Sun Buddies Greta in tortoise
Eddie with Sun Buddies Zinedine in melted butter
Rueben with Sun Buddies Courtney in sakura
Rosie with Sun Buddies Miuccia in bourgogne

Always good to have a visit from a genuine legend. Thanks for coming by ✌️

Justin Pierce by Ari Marcopoulos.

‘Penny for your thoughts’. An in-store installation with . Join us at the store this evening a write down a thought, an affirmation, whatever comes to mind. In exchange we’ll give you a penny in exchange.

6-8pm at Goodhood, 15 Hanbury Street, E1 6QR

RESTOCK, one of our favourite brands in the game; Hats are now available again in store and online , including our exclusive Black colourway.

Established in 2015 in Manchester, SAMPAIX STUDIO emerged from a DIY ethos, embracing trial and error in design, driven by a meticulous focus on detail and the exploration of fresh ideas rooted in timeless silhouettes. Sampaix Studio’s (non-seasonal) endeavours delve into the interplay of luxurious materials and the crafting of versatile uniforms, underscoring our commitment to longevity and sustainability.

The Nike ACG Rufus returns after a 13 year hiatus. Loved by climbers and designed to withstand light hikes, but we really put it to the test; by wearing them to go DIY sandboarding. Head to the site to see the full editorial.

To celebrate Goodhood now stocking The AF Reflect x Houghton 2024 sunglasses, , and have joined together to offer an exclusive give away.

Enter now for an opportunity to win 2 weekend tickets to Houghton Festival plus a pair of AF Reflect x HOUGHTON sunglasses in either green lens or brown lens variety. In addition, three lucky runner ups will also get 2 tickets to Houghton Festival.

To enter:
- Follow , and
- Tag 2 friends in the comment section you’d bring with you
- Share this post to your story

The competition ends and winners will be selected Wednesday at 16:00PM. Good luck...

Recent happenings in the Goodhood sphere 🌀 tag us/use , or just DM us the best Goodhood related Hinge prompts you’ve seen…

New Wave London: Independent Designers.

There’s a new wave of independent designers cutting through the noise and shaping the cities counter culture and creative output. We look into a handful of our current favourites and get a feel for the state of independent design in London. Head to the site to read interviews with , , .nour, and .

Just launched: New Balance x Action Bronson M1906RON. Head to the site to buy.

Some of the best in class in terms of speakers, vinyl, and music gear from Teenage Engineering, Transparent Sound, gomi, and more in store. Also available online.

This week in the Goodhood sphere 🌀🌎 tag us/use to get involved…

Nirvana photographed by Stephane Sednaoui for Mademoiselle Magazine, 1993. The headline read “Reaching Nirvana: The Grunge Gods Get In Touch With Their Feminine Side”.

Sunday Community round up 🌀 tag us/use to we can see what you’re all up to ✌️

Some of the most exciting products on the shop floor right now. All available online and in-store.

Vans Prove They’re Still the Brand of the People.

Who better than  to host a Go Skateboarding Day party. A brand who truly give back to their community and to the culture they operate within, which is not something we see particularly often, but have a real appreciation for. They put on a pretty mind-blowing night of music and skateboarding, all completely free to attend. Set on the hill of Montmartre, Checkered Future served as a celebration of both Go Skateboarding Day and Fête de la Musique. Live performances and DJ sets JUSTICE, Kaytranada, Venus X, Busy P, Mel V, and Tatyana Jane. A live skate exhibition by the Vans Team Athletes like Curren Caples, Efron Danzig, and # # # was running all night. Vans prove they’re still the brand of the people via an epic Paris blowout. After all, the best marketing a brand can do, is just be human... Check it out onsite. 

Last minute festival/holiday pick ups: some of the best items on the shop floor right now. All available in-store and online 🌞

Whilst we are out in Paris for fashion week we take a look back at some of our favourite fashion week moments throughout the years:
 
1: Chloe Sevigny as the Bride at X-Girls Guerilla fashion show in 1994
2. Jean Michael Basquiat walking for Comme des Garcons Homme in their 1987 Spring Summer Show
3. Vivienne Westwood with models protesting Spring Summer 2016
4. Katharine Hamnett meets Margaret Thatcher at London Fashion Week wearing a t-shirt protesting America’s Pershing Nuclear missiles in West Germany.
5. Grace Jones walks for the late Azzedine Alaia

Goodhood 3.0, the best yet. More photos online via Features.

15 Hanbury Street, E1 6QR

Aries team up with Umbro for a collaborative capsule of football related goods, just in time for the 2024 Euros, diving into Umbro’s rich football archive and historic relationship with the sport. We look at some of our favourite football shirts by some of our favourite designers.

1. Japan’s national team shirt designed by Nigo
2. Real Madrid’s third kit designed by Yohji Yamamoto’s Y-3
3. American football inspired shirt by Tetsu Nishiyama’s WTAPS
4. Japan’s national team shirt design by Yohji Yamamoto’s Y-3
5 & 6. Aries x Umbro

Archive Stussy marketing campaigns 👑

We celebrated the opening of our new Hanbury Street home by hosting a party. Heaving with good vibes, good times, and good tunes from Martelo & Maurice (The Prosecction Boyz). Good to see so many familiar faces from our Goodhood Community, as well as a whole lot of new ones. Here’s a taste of what went down, more photos on-site.

Buyers Picks: 5 of the best items on the shop floor right now. Available in-store and online.

Meeting of minds: Goodhood x Ed Davis.

Our latest Goods By Goodhood apparel collaboration is a link up with the co-founder of Brain Dead/ visual artist / graffix wizard / lifelong Goodhood friend, Ed Davis. The collection features t-shirts, stickers and lifestyle goods adorned with Ed’s signature brain-dismantling graphics. Bold, intricate, unique, and bound to turn heads. Very special, very limited, available online and in-store.

The Queens of Kings Road.

S*X, ran by Vivienne Westwood and Malcom McLaren, established under a different name in 1971, went through a multitude of name changes and interior changes. Previous names included, ‘Let it Rock’, ‘Too Fast to Live to Young to Die’, ‘Seditionaries’, then finally to ‘Worlds End’ - the name it still uses today. The store uses fashion as a platform to make political statements, and constructing garments using unconventional techniques, the pair were at the forefront of London youth culture. From the period between 1974 and 1976 when the boutique was named S*X, it specialised in clothing that defined the look of the punk movement.

Slides 2 and 3 features Chrissie Hynde, Jordan, Vivienne Westwood at S*X in the mid 1970s.

Charles Schulz Peanuts cartoon strip published July 13th, 1976. Swipe for the initial sketch made in 1970.

Spitalfields; our new neighbourhood. We’ve been Londoners for decades, and been based in London the entirely of Goodhood’s existence, so we know a thing or two about where to hang out in the East End. We break down the best spots surrounding our new home on-site, check it out.  




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New to Goodhood 👉 SAMPAIX . Made out of cotton twill vintage/dead stock caps, reconstructed for extra reinforcement, fabric coated and finished by hand. Very special. Very limited quantities. We’ve got a black iteration of the Four Thread OG Cap that you won’t find anywhere else, completely exclusive to Goodhood. Shop online and available in-store.

Stussy Summer 24 is now available online and in-store.