MJ Hudson

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

⏳ Don’t panic if you don’t get instant results on marketing effort.

✨Use data and feedback to improve performance.

👉Keep going and you will get your rewards: https://bit.ly/3XGUt2q

❌Hiding behind the term “proprietary” in order to avoid providing transparency to LPs does not make them more likely to want to invest.

✔️Learn how to differentiate your brand and market your fund more effectively 👉 https://bit.ly/3CmGiYk

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

O: Overloading

❌ Overloading your communications, trying to say everything, will mean investors remember nothing.

✔️ Instead, focus on the few messages that tell them why they should care about you.

✨ Learn how to craft messaging that will move the needle with investors here: 👉 https://bit.ly/3UmCD2F

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻
N: No budget

⚠️Cutting corners in your marketing budget is a false economy!

🤔If your marketing is B grade, investors will assume the same of your products and the investing experience.

✨With a little investment you can make a much better impression with your investors.👉👉 https://bit.ly/3g4K7JU

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻
N: No budget

⚠️ Cutting corners in your marketing budget is a false economy!

🤔 If your marketing is B grade, investors will assume the same of your products and the investing experience.

✨ With a little investment you can make a much better impression with your investors. 👉👉 https://bit.ly/3g4K7JU

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

M: Mixed messaging

🤔 Your story is made up. The question is: who made it up? You, or the market?

➰ Don’t lose control of your messaging! Take the time to zero in on the 4-5 key messages that let your clients know who you are and what you can do for them.

✨ Learn how to tell your brand story in an authentic, consistent and compelling way 👉 https://bit.ly/3FQhcnp

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

L: Losing traction

⏰ You need to know when investors are engaging with your website and other content.

⚠️ If investors are showing interest in you, and you don’t react immediately, they will soon be distracted by someone else.

💡 Learn how to capitalise on investor engagement here 👉👉 https://bit.ly/3TbPSDP

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

K: KPIs

🤨 Do you track your marketing performance?

📈 In marketing, just as in investing, you need to understand what is working and what is not working. This is impossible if you don't set and track KPIs (Key Performance Indicators.)

👉👉Learn more about what to track and how to track it here >> https://bit.ly/3reM9ZV

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

J: Jargon

😵‍💫Are you bamboozling potential clients?

⚠️Using too much jargon can throw up barriers between investors and your business.

😀Explain complex concepts in accessible language to put people at ease, build rapport and help potential clients better understand the benefits of your products.

👉👉Learn how to keep your story unique, compelling and jargon-free >> https://bit.ly/3Sap4D7

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

I: IRR

🤔Are you using IRR to explain your performance? Investors know that IRR cannot distinguish between luck and skill… and so should you.🤛

🔎If you are able to explain to investors why your performance is great, there is a good chance they will believe you can produce great performance in the future - with their investment.

👉Want to know more about how to do this? Click here: https://bit.ly/3B0Tvpl 👈

𝗧𝗵𝗲 𝗔-𝗭 𝗼𝗳 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗔 𝘀𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝗠𝗝 𝗛𝘂𝗱𝘀𝗼𝗻

H: Hyperbole

Daniel Daines demonstrates the risks of exaggerating key messages, and how to make a credible impact with investors.

When you use exaggerated language, you can come across as dishonest and inauthentic to investors, and may fall foul of your compliance team, or worse, the regulator.

Our IR and marketing team can help you authentically express how great you are without losing impact.

👉 Click here to find out more Link 👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

G - Greenwashing

Amber Sharpe shares her obvious disappointment in those fund managers that consider greenwashing a sensible strategy.

Click here to find out more 👉https://bit.ly/3PdLUaV👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

F - Faceless Fund Managers

Damian Clarke explains why your brand is more important than your track record when trying to attract investors.

Click here to find out more 👉https://bit.ly/3cIL4Wh 👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

E: Everything at once

Kyle Dunn speaks about the importance of breaking your story into digestible, impactful sound bites.

Click here to find out more 👉 https://bit.ly/3xZEDpJ 👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

D – Dead on arrival social media posts

Alex Carlton discusses LinkedIn's hidden algorithm, and how you can leverage it to your advantage, ensuring your posts rise to the top using MJ Hudson's VELCRO checklist.

Click here to find out more and receive MJ Hudson’s LinkedIn guide 👉 https://bit.ly/3Olzu0F👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

C – Chaotic communication

“Dr George” provides a brief diagnosis of a serious illness affecting many fund managers.

Click here to find out more 👉 https://bit.ly/3NzCnel👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

B – Brand Baggage

Carlin Sewell shares some thoughts on keeping your brand fresh and interesting.

Click here to find out more 👉 https://bit.ly/3MWnDWr👈

𝗔-𝗭 𝗼𝗳 𝗧𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗳𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

A – Assumption-based marketing

Jon Greene explains why it’s critical to understand what investors really think about you, before you begin marketing.

Click here to find out more 👉 https://bit.ly/3wF30Ht 👈

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