DITA Eyewear

A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 25 years.

Photos from DITA Eyewear's post 01/09/2024

Drawing inspiration from the hinge design of Grandmaster-Two, our team has reimagined it with a custom oversized 3-barrel hinge plate, accentuated by exquisite enamel inlays and DITA’s signature hex screws.

Available at DITA.com, DITA Flagships, and select Authorized Retailers

Photos from DITA Eyewear's post 29/08/2024

GRANDMASTER-EIGHT embodies the true definition of DITA design DNA with the reintroduction of the robust acetate frames found in our early days.

Explore GRANDMASTER-EIGHT at DITA.com, DITA Flagships, and select Authorized Retailers.

24/08/2024

GRAND-DECADE – This milestone frame stands as the epitome of ornate design within our collection.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

22/08/2024

As we commemorate 30 years as pioneers in the industry, we reflect on frames from the past decade to create a truly opulent masterpiece. Introducing Grand-Decade, a luxurious evolution of the classic aviator frame reminiscent of our iconic DECADE-TWO.

Explore GRAND-DECADE and the full collection at DITA.com, DITA Flagships, and select Authorized Retailers.

Photos from DITA Eyewear's post 20/08/2024

GRAND-DECADE showcases a refined aesthetic, featuring a distinctive floating crown bridge adorned with intricate wire mesh detailing and our signature DITA laser logo.

Explore GRAND-DECADE at DITA.com, DITA Flagships, and select Authorized Retailers.

17/08/2024

GRAND-DECADE in Deep Purple Swirl - Silver.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

16/08/2024

For nearly 30 years, DITA has remained ‘A Category of One’ dedicated to one thing, perfecting the art of eyewear. Upon the eve of our 30th anniversary, DITA unveils a collection deeply rooted in the essence of our design DNA. Introducing Industrial Garden – a manifestation of our iconic designs blooming into an exquisite array of eyewear.

Our Fall 2024 collection marks a reverent tribute to DITA’s design ethos. Inspired by the timeless styles and palettes of our heritage, we embark on innovative pathways to craft a collection that not only pays homage to our legacy but also charts a course for our future.

Explore the Fall/Winter 2024 Collection at DITA.com, DITA Flagships, and select Authorized Retailers.

13/08/2024

DITA’s design philosophy is apparent in the seamless integration of colors across various frame variations: the Grey Wash to Clear Gradient lenses complemented by black enamel temple tips.

Explore GRAND-IMPERYN at DITA.com, DITA Flagships, and select Authorized Retailers.

10/08/2024

MACH-SIX in Black Rhodium - Yellow Gold

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

08/08/2024

LXN-EVO in Matte Black - Black Iron.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

06/08/2024

META-EVO ONE has a strong look while remaining well sculpted and is the ultimate representation of how retro can be integrated into fashion forward designs.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

01/08/2024

Combining ornamental details with a discreet luxury, DUBSYSTEM is the perfect addition to the individualist’s collection. An oversized silhouette, excellently defined by its details.

Explore DUBSYSTEM at DITA.com. DITA Flagships, and select Authorized Retailers.

30/07/2024

The largest frame designed by DITA in 10 years, GRAND-EMPERIK is another bold step forward for DITA’s icon frames.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

25/07/2024

NARCISSUS in Satin Crystal Grey - White Gold with Grey to Clear Gradient - Milky Gold Flash lenses.

Explore NARCISSUS at DITA.com, DITA Flagships, and select Authorized Retailers.

23/07/2024

The oversized navigator, MACH-FIVE, showcases a titanium mesh-nose bridge and DITA’s signature step down lens feature.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

18/07/2024

An oversized navigator, GRAND-EMPERIK boasts a lightweight frame featuring a 3-piece titanium hinge plate with pressed line detail and hand-applied enamel inlay.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

16/07/2024

Flight.006 in Crystal Clear - Yellow Gold with Brown to Clear Gradient lenses.

Explore Flight.006 at DITA.com, DITA Flagships, and select Authorized Retailers.

13/07/2024

Explore best selling frames at DITA.com, DITA Flagships, and select Authorized Retailers.

11/07/2024

MIDNIGHT SPECIAL – DITA’s modern take on the navigator shape. Showcasing floating side lens rim with nylor and diamond detail.

Explore MIDNIGHT SPECIAL and best selling frames at DITA.com, DITA Flagships, and select Authorized Retailers.

09/07/2024

A dual-tone, all-titanium frame that features pressed-line details on its lens rims, temples and end pieces, ALKAMX is a testament to the brand’s commitment to intricacy.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

Photos from DITA Eyewear's post 07/07/2024

DITA Amsterdam

Spanning 198 square meters and featuring two floors, the Amsterdam flagship is DITA’s largest store to date. This opening marks yet another milestone in DITA’s journey to deliver unparalleled eyewear experiences worldwide.

Photographer:

Photos from DITA Eyewear's post 02/07/2024

Pieter Cornelisz Hooftstraat, Amsterdam, Netherlands:
Independent luxury eyewear brand DITA announces the opening of the flagship store on Dutch Pieter Cornelisz Hooftstraat. DITA Amsterdam joins the same block as Dior and Hermes in on of Europe’s most exclusive retail locations.

Following the lead of its predecessors, DITA Amsterdam exists solely to enhance the purest distillation of the brand experience to all whom visit.

29/06/2024

Introducing LUMEKS, the latest addition to our exclusive limited edition collection. Drawing inspiration from the classic thick, bold acetate frames that defined DITA’s inception, LUMEKS captures the very essence of industrial elegance. Crafted with meticulous attention to detail, LUMEKS features proprietary hex screws that secure the front frame, exuding durability and style. Through an ingenious metal injection technique, hot metal melds seamlessly with acetate, giving rise to a mesmerizingly systematic design pattern in the wire core temple.

Elevating its allure, each frame is adorned with a limited edition 3-barrel hinge plate, showcasing intricate pressed line detailing, a laser-engraved D-Shield logo, and a hand-applied colored enamel finish. Available in two strong color combinations: Black - Silver with Lunar Forest Gradient lenses and Cosmic Swirl - Yellow Gold with Dark Wolf Gradient lenses.

Explore LUMEKS and the full limited edition collection at DITA.com, DITA Flagships, and select Authorized Retailers.

26/06/2024

TALON-THREE is not just eyewear; it’s a lightweight, elusive jewelry piece that adds a touch of elegance to your ensemble.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

24/06/2024

THAVOS puts a modern twist on the foundational frames in DITA’s legacy.

Explore trending summer frames at DITA.com, DITA Flagships, and select Authorized Retailers.

23/06/2024

MACH-FIVE in Brushed White Gold.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

20/06/2024

Dripping with show-stopping details throughout, including DITA’s signature oversized hinge plates LXN-EVO pays homage to its iconic predecessors: the Flight and Grandmaster series.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

18/06/2024

Flight.006 — a classic shape constructed in muscular, modern materials for a new look.

Explore Flight.006 and more best selling frames at DITA.com, DITA Flagships, and select Authorized Retailers.

10/06/2024

Introducing BANTOS, the newest addition to our coveted limited edition collection. Embracing a fusion of classic and contemporary styles– this rounded, boxy acetate frame complements every face with effortless charm.

Explore BANTOS at DITA.com, DITA Flagships, and select Authorized Retailers.

08/06/2024

NOXYA in Wolf Ghost acetate with Wolf Grey to Clear gradient lens.

Explore NOXYA at DITA.com, DITA Flagships, and select Authorized Retailers.

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Videos (show all)

LXN-EVO—Defined by details, not logos.Designed for maximum impact, the LXN-EVO is best categorized as a classic navigato...
MACH-SIX: Defined by details, not logos.The MACH-SIX lens is mounted on top of the lens rim giving an uninterrupted appe...
DITA HOLIDAY 2021.
DITA HOLIDAY 2021.
DITA FLAGSHIP EXPERIENCE:  You can’t literally see the teams of designers, research and development, or the number of mo...
DITA is proud to debut a collection of innovative new styles that showcase the brand's progressive approach to luxury ey...
DITA is proud to debut a collection of innovative new styles that showcase the brand's progressive approach to luxury ey...

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm