Lush Services UK

The past year has seen lots of changes on the social media front.

People have diversified their social media consumption.

TikTok now has over 1B monthly users alone, let alone the introduction of other new social channels like Mastodon and BeReal.

One noticeable change is that people are turning more towards social media for experience based consumption. Content they can connect with at a different level than before.

Think, watching your daily soap opera, but with a brand that sells a product or service online.

This is why people that create regular content that connects with their audience excel across platforms.

This concept hasn’t changed, but has been more prevalent over the past 12 months.

One industry in particular that has seen both the meteoric rise and fall of this is within the competitions market across Facebook.

When users choose which giveaway/competition to play, they’re choosing brands that they connect with the most. Whether it’s singles, couples or pairs of people doing live draws, live content or even pre-recorded content, people are considering the presentation of this as a key factor when choosing who to play with.

This has become clearly evident with the drop off of so many new companies compared to 2 years ago when there was an abundance of people looking for side hustles to start from home.

Those that took the time to show some personality, a face to the brand and have meaningful, personalised interactions with customers have excelled the most.

This can also be said for the footfall through retail stores too. Shop owners that have taken to the likes of TikTok to promote special offers, or certain products in a fun and engaging way have seen huge increase of footfall through their physical location.

If you’re not already using your content to actively engage customers in an immersive and somewhat personal way, you’ll find your content strategy may begin to lack over the coming months.

Be bold. Be brave. Once you’ve found your voice, the right customers will come your way.

It can be hard to understand what your marketing objective is if you’re unsure of what type of set up to use for your business.

Here we break down some of the most popular choices:

Awareness Campaign:

Awareness is exactly just that when it comes to ads. You’re spreading awareness of your brand.

Awareness is typically used inline with a retargeting campaign driving a specific objective like link clicks.

It’s a great tool to use if you have a brick and mortar shop to visit and want to gain local awareness.

Link Clicks Campaign:

Links clicks are a great way to drive people to your external facing website or landing page.

Link clicks work well if you’re looking to generate online visitors (traffic) to your website.

Leads Campaign:

Leads are a great way of targeting specific people for a service you provide.

Leads allow you to include a form as part of the ad set up which allows you to be able to add specific questions that helps to nail whether the new incoming enquiry is right for your business or not.

Sales Campaign:

A sales campaign is great for those with e-commerce stores looking to sell their products.

A sales campaign gives you clear metrics of how much it’s costing to acquire new customers through a cool function called ROAS (Return On Ad Spend).

It’s a great way of measuring how much it’s costing to get someone to buy your product or service for the amount you’re spending on your ad.

This is a great campaign set up to use for driving online sales.

Ads don’t need to be difficult or complex, but if you start by using the wrong objective, it can be very tricky to understand why you’re either converting, or not.

Keep an eye over the coming weeks as we release cheeky little tid bits like this to help you in your digital journey!

Meet Rich!

The head of Lush Services, passionate about serving clients who aren’t sure what’s what when it comes to social media and ads.

Having ground his teeth over the past few years with a variety of clients across an array of sectors, Rich likes to work one on one with business owners to ensure the best possible solution is provided for clients.

In case you couldn’t tell, Rich loves his loud, funky shirts! Always a talking point when when on a video call with clients that he meets for the first time.

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