Agenda Adapt

Excellent read from Forbes magazine 📖

Gaining an investment when starting your e-commerce store is advantageous but not necessary. Lots of start-ups are now beginning as side-hustles or passion projects with little to no starting capital.

It's certainly possible. Click below to read more ⬇️

Council Post: How To Launch An E-Commerce Business Without Big Investments Launching an e-commerce business without major investments is entirely feasible with the right approach.

Skai has been fundamental in helping us to scale and grow our Amazon Advertising business. The audit tool is one example of Skai’s ability to simplify lengthy and manual processes when managing Amazon Ads.

Not only did we see an improvement of at least 5% in our ROAS with regular auditing, but the tool saves around 1 and a half hours per client per week in checking and managing an account!

If you're an Amazon vendor looking to exceed next year's targets, this post is for you. Start your 2024 planning now!

In the next few months you will be contacted by your vendor manager so you need to be ready. Understanding your retail metrics and how you influence them is key.

You also need to consider the below...

🟢Your growth aspirations.
🟢Catalogue mix and how you can influence ASP and Net PPM.
🟢Amazon Net PPM targets.
🟢Your margin requirements.
🟢NPD pipeline - Including Amazon exclusives.
🟢Cost price increases.
🟢Operational efficiencies - Flex, PICs, Pallet ordering etc.
🟢Outstanding chargeback value (at line level detail).
🟢Centralised account management model to support Amazon Pan EU focus.

Don't underestimate the power of planning well in advance. It can make all the difference towards exceeding your 2024 goals!

Do you have plants in your office? 🌱

Numerous scientific studies have proven the positives of having more greenery in your workspace.

🌱 They help to reduce stress
🌱 They help to increase productivity
🌱 They clean the air
🌱 They can boost creativity

Implement cost price increases with Amazon with confidence! 💸

As an Amazon vendor, it's inevitable that you will need to increase your costs to maintain your margin and/or ensure price alignment across channels. When communicating price increases to Amazon, stick with your proposed increase throughout the discussion.

It is needed to maintain your profitability.

🔴Do not negotiate on the increase communicated, you are only impacting your bottom line.
🔴On the flip side don't be tempted to push through a price increase on Amazon for the sake of it. Your Net PPM will suffer and this will end up costing you more in the long run.

When considering your rationale for implementing a CPI, remember the value you bring...

⭐Product Innovation
⭐Content Excellence
⭐Advertising (Search & Display)
⭐Resource (in-house, outsourced or hybrid)

Leading and growing a profitable and sustainable Amazon performance is not cheap, so if you need that price increase, stick to your guns.

Country Living magazine have done research into the top 20 best-selling toys on Amazon for boys and girls.

There are some surprising toys that have become popular in 2023.

Read the full article: https://buff.ly/45S4YnR

❌ Trying to force Amazon into your existing business processes is unlikely to be successful...

Amazon is very different to a traditional retail and wholesale account. Operationally they are complex, whether it's product labelling, multiple shipping locations, erratic orders, or the sheer size of the catalogue.

Commercially, the emphasis is on you as the vendor/brand owner to create momentum on your products and build a sustainable and profitable long-term business. Amazon will not do this for you.

Know your commercial levers and lean on them to drive your business..

⭐ Product
⭐ Content
⭐ Advertising
⭐ Promotions

If you are an established brand off Amazon and looking to launch on Amazon, please consider this... If you were launching your business now to maximise your Amazon opportunity how would you do it? The answer is nearly always different to how you currently serve your current accounts.

As an Amazon seller, you can use SEO tactics to:

🛍️ Drive more traffic to product listings
🛍️ Increase product and brand visibility
🛍️ Boost conversion rates and sales growth

As more visitors buy products, conversion rate grows. Use conversion rate as a Key Performance Indicator (KPI) for measuring the impact of your SEO efforts.

To learn more about how Amazon SEO can boost your product sales get in touch with us!

☎️ 0161 835 3556
📩 [email protected]

Good use of keywords or a mistake?

Stationery is not stationary...

PS we hope all the station𝗲𝗿𝘆 brands enjoy strong BTS sales!

So Amazon's Prime Video are implementing ads from early next year, and users will need to pay in order to opt out of being served ads.

We're unlikely to see subscription increases in 2024, but Prime Video users can avoid ads by paying extra. The opt out option will exclude live events (sports) where ads will continue.

The additional cost is around £2.50 in the UK. Hardly unexpected given the growth coming from Amazon Ads. Although interesting timing with the cost of living crisis - we wonder what impact this will have on Prime subscriber numbers...

If you would like to know more about how our Amazon services can help your business, get in touch.

☎️ 0161 835 3556
📩 [email protected]

Managing multiple products for advertising campaigns can be tricky AND time-consuming!

Here's how we've revolutionised our clients' Amazon Ads campaigns!

Agenda Adapt Saves Time and Boosts ROAS for Clients’ Amazon Ad Campaigns Skai's Audit Tool helped Agenda Adept keep up with clients’ constant change in advertised products. Read our case study to learn how campaign performance improved.

Top 25 of the most popular products of all time on Amazon UK(in alphabetical order)... Do any of these surprise you?

Andrex Gentle Clean Toilet Rolls (Health products)
Bio-Oil Body Lotion 175ml + Skincare Oil (Health products)
Call of Duty franchise (Video games)
Cards Against Humanity: UK Edition (Games)
Crocs (Fashion)
Dobble (Games)
Dots for Spots Pimple Patches (beauty)
Duracell Plus AAA Batteries (Home)
Earth Rated Dog Poo Bags (Pets)
Echo Dot (Amazon Devices)
FIFA franchise (Video games)
Fifty Shades Trilogy (Books and ebooks)
Fire TV Stick (Amazon Devices)
Garnier Nutrisse Permanent Hair Dye (Beauty)
Gr***de High Protein and Low Carb Bar (Grocery)
Harry Potter (Books Series)
Kindle devices (Amazon devices)
Lindt Lindor Milk Chocolate Truffles Box (Grocery)
Mamma Mia! The Movie (Film/DVD)
Nizoral Anti-dandruff Shampoo (Beauty)
SlimFast 7 Day Kit (Health)
Tassimo Kenco Colombian Coffee Pods (Grocery)
Tepe 0.45 mm Interdent Orange Brushes (Health)
The Boy, The Mole, The Fox and The Horse (Books)
WaterWipes Baby Wet Wipes (Baby)

Thinking of launching your brand/product onto Amazon as a vendor? Here are three tips to get you started...

1️⃣ Understand your wider distribution channels and pricing structure. Your products are likely already being sold on Amazon by another seller, this will impact your performance in some way.

2️⃣ Be prepared for Amazon to challenge every area of your business from supply chain through to finance. Amazon is unlike other retailers. As a marketplace listing products is easy. You are responsible for driving performance with SEO, advertising and promotions.
The more you engage the more you get out.

3️⃣ Embrace change. Don't waste time, money and energy trying to get Amazon to adopt your process. Amazon have clear ways of working, the quicker you adapt to their process/requirements the faster you will grow.

Generative AI is helping people tackle tasks like building spreadsheets, captioning images, and writing essays and presentations. Now, Amazon is using the latest advancements in AI to dramatically improve the listing creation and management experience for sellers.

What are your thoughts?

Amazon launches generative AI to help sellers write product descriptions New AI capabilities make it easier for sellers to write engaging, effective product listings and help shoppers find what they are looking for.

Are you ready for Amazon's Prime Big Deal Day?

To celebrate and mark 25 years of Amazon in the UK, here are some of the most popular products Amazon customers loved to shop for over the past 25 years. These products provide a unique insight into UK trends since the first Amazon order in 1998.

Amazon UK turns 25: Here are 25 of the most popular products our customers have loved to shop In 1998, Amazon.co.uk launched with 1.2 million book titles. Today, comedian Tom Allen reveals some of Amazon customers’ favourite products across the years – from Crocs and Adele albums to Call of Duty.

The best way to determine a daily budget on Amazon is to experiment. You can begin advertising at no more than £5 to £10 per day, although most successful campaigns cost at least £50 to £100 per day. There is no correct daily budget.

If you are looking to sell more of your product on Amazon, get in touch with us.

🤳 0161 835 3556
📩 [email protected]

Amazon are on a path to powering their operations with 100% renewable energy, and they're on track to do this by 2025, five years ahead of schedule. In 2022, 90% of electricity consumed by Amazon was powered by renewable energy sources, thanks to more than 400 wind and solar projects around the world.

In addition to wind and solar electricity, they're also investing and innovating in new energy technologies like green hydrogen.

Your customers are likely to want to move around your store freely rather than follow strict processes. Allowing their configurations to autosave as they move around proves for a more use-friendly website.

What does this mean exactly?

✅ Keep their items in their basket even if they click 'back'
✅ Save their delivery details and card payment options for future payments
✅ Give them a list where they can 'save' items to come back to later

Amazon customers in Glasgow will receive packages delivered by electric cargo bike as Amazon extends its fleet into Scotland for the first time! 🚲

Amazon is expected to deliver hundreds of thousands of packages across Glasgow by electric cargo bike Sustainable deliveries in Scotland’s biggest city will be boosted as Amazon expands its electric cargo bike fleet, following the launch of fleets in London and Manchester last year.

Amazon fans, please go for a walk every day... Of course outside for some fresh air, but also ensure you walk your digital aisles! We regularly speak with Amazon vendors who dedicate huge amounts of time to looking inwards at their Amazon KPIs.

Getting out of the trenches and walking the digital aisle with a focus on your key search terms provides valuable insight from a brand and consumer perspective.

Competitor insights:
⭐ Products
⭐ Advertising strategy
⭐ Pricing strategy
⭐ Review velocity
⭐ Content initiatives
⭐Out of stocks
⭐LBB Issues

Category insights:
⭐ Key ASINs
⭐ Key brands
⭐ Category price points
⭐ Changes in organic and paid placements & visibility
⭐ Category-specific activation (banners/landing pages etc)

For extra added value, walk the aisles at different times of day and monitor/compare changes. This insight can help inform your next move.

Today is , and our Commercial Director is currently reading Ecommerce for CEOs by Dean McElwee. What are you reading right now? 📖

What do we do at Agenda Adapt?

We’ve built a team with +20 years vendor, seller and advertising experience that knows how to win on Amazon.

Find out more about how we can help your business: agendaadapt.co.uk/what-we-do

THE IMPORTANCE OF IMAGERY! 📸

👉 69% of consumers say a lifestyle image is more likely to capture their attention when shopping online compared to a packshot.
👉 65% are more likely to purchase an item if they can see it from all angles.
👉 56% are less likely to purchase a piece of furniture if there is no or limited imagery available for the specific colour or finish they want.
👉 50% said they are more likely to purchase a piece of furniture if they can visualise it in their space using the camera on their smartphone.

Read more about the power of product images in this worth while article.

Product imagery plays a crucial role in driving online sales, Nfinite survey shows Nfinite, the leader in next-generation product visualisation technology for brands and retailers, has unveiled its latest consumer insights report, The state

How is your business utilising AI? 🛍️

A simple and clever way to stand out from competitors is allowing your customers to view your products in 3D and VR options on your website.

While the set up and investment in the back end might be greater, lots of ecommerce businesses who utilise this approach are seeing greater success.

Have you thought about showing your products through 3D and VR options on your website? Let us know in the comments ⬇️

Amazon Prime members are set to face an extra delivery charge from next month as they make a change to same-day deliveries. It will now charge members an extra £1.99 for same-day deliveries under £20, a perk that used to be included in the monthly subscription price.

Amazon states in its email: "Same-day delivery can be selected at checkout, but there will be a fee of £1.99 per delivery for orders under £20.

"The fee for customers who are not Prime members will remain £5.99." The change will come into effect from September 18, 2023.

All other Prime orders, including next-day delivery, will not come with an additional charge, as the retailer’s states it will continue to deliver using the fastest available option. Previously, Amazon used to offer a free dispatch and delivery of items on the same-day for Prime member shoppers, as long as they lived in an eligible postcode.

Amazon Prime members who live in rural areas, outside the free delivery zones, will not be affected by the upcoming changes.

As it's , say hello to Wilf who recently celebrated his birthday! 🐶🎉

Great news for brands looking to maximise sales in the Netherlands!

Amazon opens fulfillment center in the Netherlands Ecommerce giant Amazon has opened its first fulfillment center in the Netherlands, in collaboration with Dutch logistics company Bleckmann.

We recently worked with a client who needed help building their internal Amazon strategy and gaining stakeholder buy-in. To support the client we used a simple framework.

➡️ Where are you today?
➡️ Where do you want to be in x months?
➡️ How are we going to get there?

Following our workshops we received some great feedback.

“𝘈𝘥𝘢𝘱𝘵 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘨𝘰𝘵 𝘶𝘯𝘥𝘦𝘳 𝘵𝘩𝘦 𝘴𝘬𝘪𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘬𝘦𝘺 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘢𝘯𝘥 𝘸𝘦𝘳𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘢𝘯 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘧𝘶𝘭 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘰𝘯-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱. 𝘛𝘩𝘦𝘪𝘳 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘮𝘢𝘻𝘰𝘯 𝘴𝘱𝘢𝘤𝘦 𝘪𝘴 𝘷𝘢𝘴𝘵 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘥𝘪𝘴𝘵𝘪𝘭 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺 𝘪𝘯𝘵𝘰 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘩𝘢𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥 𝘣𝘺 𝘢𝘭𝘭 𝘬𝘦𝘺 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴.”

We really enjoyed working with this client and look forward to seeing their strategy come to life in the coming months!