Tia Debra Co

Let’s say you are not sure what your social media goal is for your business. On this post I will help you define your goal and choose a social media platform you should be using.

Goal 1👉🏽 Brand awareness- use tiktok
Goal 2👉🏽 Research your competitors- use Pinterest
Goal 3👉🏽 Build a community - use Instagram
Goal 4👉🏽 Enhance Public relations- use Instagram or Facebook
Goal 5👉🏽 Drive sales- use any platform.

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I created a plan for you:
1. Create your business plan
2. Know your buyer persona
3. Then get creative!!

Remember that planning to fail is failing to plan. Don’t get caught up with your logo and designs, think about your customers and operations

Email and text marketing is very valuable and one of the most easiest parts of digital marketing. No what platform you use or whether you are in business or haven’t launched yet, start collecting those emails 📧

With email marketing you have direct contact with your customers. Let’s say you lost contact with your social media page or website, with a great email list you can always get back and connect with your clients.

With every platform there is a free email marketing you can use:
For 👉🏾 or wix email marketing
For 👉🏾 Shopify emails
For 👉🏾

There are so many platforms you can try out!

Another website must have: A very simple one is Footer Menu which is a secondary menu located at the bottom of your website.

This is secondary menu can include things like your:

✅Policies
✅Cookies
✅Social media / contact form
✅Back to Blogs/ shop
✅Contact details
✅Copyrights

This shouldn’t be an exact copy of your main menu but it should include some pages that are important too!

One of my services are business mentoring and consultation. I help you look at your business social media and website and help you get more leads, sales and improve your products. With another eye on your work you can be able to improve for the better of your customer.

The first 15 minutes are completely free so book your first call with me❤️

Another review from one of my clients in website creation and also a major help in social media. Anna had no experience in social media and had lost her Instagram account. She also had her website on wordpress which was not easy or beginner friendly.

Over a few months, Anna has launched her fitness business serving her products and also fitness motivation through Instagram, her blogs and YouTube. With great communication, I was able to bring in the best results that suited Anna’s busy schedule.

Your products page is one of the most important pages on your website and it’s formatting is very important in a customers journey.

Your catalog page should have all your products well linked and arranged in a way that your customers understand. Customers should be able to filter and sort products with the main products at the top. A recommendations product slide should also be included to help ensure that not just one product is explored but all the rest.

A PRO tip: for your products image, ensure you have a human being either wearing or using the product or service. Website visitors tend to interact more with products that they see others using.

In order to start working with me, all clients are required to book an appointment to discuss all your website needs and visions. Through this consultation, we will discuss where you are at with your website, where you would like to be, and what we can both do in order to accomplish your goals.

A £40 deposit is required to cover my time in case you do not want to work on anything at the moment. Please note that this amount WILL BE DEDUCTED from your final amount on your final purchase,

Every client will also need to fill in a form that covers all the information that I will need to help you with your site. The link will be provided after purchase where you can fill it in. This consultation will be done through Zoom or using any other modes of communication that are comfortable for you.

Stating your values and benefits help ensure that you secure every visitor as a client.

Write down your product benefits and make this into probably 5 points. Your values should be focused to your brand compared a value proposition which is focused on your brand competitive advantage. Make sure yours stand out!

Still need help? Book a call with me or drop me a message❤️

Creating a website may not be easy when starting your business. I am here to make the process easy for you by creating one to fulfill your needs. With 3 different plans, we will deliver a full functioning website:

1. Basic website- landing page or free website
2. Standard website- website upgrade or transfer
3. Premium website- full customised site

I have experience with different builders: Wix, Weebly, Shopify, Mailchimp , Goddady and many others.

It’s time to launch that business!

I have worked with Lydia for the past 1 year to start and scale her life coaching business and her social media presence. She choose a standard website, premium website management and logo design as well.

One thing I loved most about working with her, is the willing to learn, ask questions and build her vision. She already knew what she wanted with her website and just brought the vision to me. With her commitment and readiness to work we have had an ongoing long term working relationship❤️ Thank you

It is a simple statement that summarizes why a customer would choose your product or service. It communicates the clearest benefit that customers receive by giving you their business. So this is basically exposing what your business does and why you are different. Customers have a very short attention span, putting your value proposition right after your banner image can help customer understand your site.

If you don’t already have a value proposition, add one to your website and this can help new customer understand your brand better. It can be hard to create one, but a trick you can use is using .ai which will help you massively with website copy.

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I offer website management as one of my services. I take up to 5/6 clients every month with spots usually booked in advanced.

This plan comes in 2 packages: Basic, Standard and Premium.

**Basic**

This plan is for websites with minimal management that need help in updating the website, answering chat questions, and updating products and images.

**Standard**

Just like the basic plan, I will be updating and taking care of your site. In addition to this plan, I will look at your site analysis and suggest improvements that you can try out in your business.

**Premium**

With all standard features included, I will fully take over your website for the whole month. Not only will I update your site, but also work on your email marketing and social media integration which is very essential to provide leads in your business. With minimal support from you, I will run your website for you for a whole month. We will also be on weekly or every other week calls to let you know on the progress on your website.

> Please book a first website consulting service to get started or drop me a dm if you not sure❤️

Social media copy

What is a CALL TO ACTION?

This is usually a button or element on a webpage, acting as a signpost that lets the user know what to do next.

A call to action makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel.

👉🏾With this button you can guide customers on what to do next, if it’s pre-order a trending product, go straight to your blog page or book a service. A visitor sometimes may come to your page without a clear intention or goal, it is your website Job to ensure that this visitor turns into a sale. Making call to action buttons ensure that they go through the sales funnel.

👉🏾 A clear CTA to each new content piece you’re ensuring the content fits into your overall marketing plan, helping you to build a larger audience and convert more into clients.

Make sure you add your call actions after services, blog posts and most importantly your homepage to make sure that you turn that visit into a sale