The Photographers Suite

UK PHOTOGRAPHERS - Learn how to Build a Photography Website that Gets RESULTS...

That's what I'll be teaching photographers in person at the "PhotoHubs" events taking place this September here in the UK. It's your chance to spend time with me working on your website, taking it from a static portfolio to a lead generating homepage.

The first event for the South of England is at Oxford Belfry on 10th & 11th September, and the second for Scotland and Northern England is at the Peebles Hydro Spa on 27th & 28th September.

There are some fantastic speakers and workshops, plus free opportunities to photograph a great Cosplay model or grab some mentoring, as well as trade exhibitors there too.

On my fantastic in-person website workshop you’ll learn how to....

✅ Create a high-end premium photography brand
✅ Appeal to your ideal client type
✅ Instantly connect with your visitors
✅ Build a website that is visually stunning and excites visitors
✅ Sell the benefits of your photography services
✅ Qualify every visitor on price, w**d out the freebie hunters
✅ Drive your visitors to take action on the homepage
✅ Increase your enquiries, convert enquiries into bookings
✅ Understand Google’s Helpful Content Algorithm for Ranking
✅ What Google is looking for on your homepage
✅ How to grow an impressive email list of future clients

and lots more...

Also anyone booking a Day Pass for just £12.50 will get a FREE bag of ‘Goodies’ worth up to £95 upon arrival on Day Two. Even a Pro-Master Camera Care Kit is included! It’s worth attending just for this.

As a speaker I can offer an exclusive extra discount off my in-person workshops. Places are limited, and this brings their price down to just £80, so don’t miss out on this valuable input. Just use the code PHOTOMENTORVIP when booking my sessions.

I hope to see you at one of these great days at least, whether you grab a Day Pass, join me at a workshop or just pop in to see the Trade’s latest stuff.

You can find out more about these days and my sessions plus reserve your place HERE https://photohubs.photoguild.co.uk/

Do you want to give your photography website a bit of a boost?? 📸

This month my 4-page article has been featured in The Societies of Photographers Professional Imagemaker Magazine, in this article I share some of my 2023 tips for creating a more customer focused photography website.

💻 Remember your website isn't there just to show off your work, your website should be selling the benefits your photography brings to a client, showcasing your many happy customer testimonials and driving your visitors to take action.

If you don't drive your visitors to take action then its very unlikely that you'll ever see them again.

👉 You need to be at least collecting their email address, but ultimately getting them onto a consultation call or a direct booking if you have a lower cost to entry service likes of headshots etc.

Google loves websites with helpful informative content and so do your visitors too.

If your website is just a gallery of images and doesn't communicate and connect with your reader then its going to be a lot harder to convert them into paying customers.

Google is now looking for websites with helpful customer focused content, so you may find your rankings dropping if you aren't providing this on your homepage.

If you don't show up in the searches you won't be getting in front of your ideal clients.

You can read my article in Aug/Sept Professional Imagemaker Magazine, check out the link to The Societies website below.

https://thesocieties.net/blog/2023/08/17/professional-imagemaker-august-september-2023-now-available-online/?fbclid=IwAR1p6W3PzpRHBUK3_vipubJMM_mZRFKWAi_qGRBD6BcgQaIops0hRddOrWo

I've also written a best selling book entitled "Help My Photography Website Needs MORE Customers" just search for it on Amazon, available in hardback, paperback and Kindle.

Professional Imagemaker August - September 2023 now available online - The Societies of Photographers | International Photography Organisation Professional Imagemaker August - September 2023 now available online - Blog

👉Try this Quick Tip to Get Your Photography Website Ranking Better on Google...

How you word your website FAQs can ultimately determine how easily your website is found in the search engines.

Google has now started using FAQs from websites to answer people's questions.

Try it yourself.
Put a question into Google.

Quite often Google searches will show snippets of website FAQs that answer that particular question.

✅ HERE’S AN EXAMPLE

If I was searching for how much is a personal branding photography session, then Google would not direct me to your website FAQs if your FAQ just said "how much are your sessions?"

This because it doesn't explain what type of session it is, it could be a gym session, a physio session, a portrait session or a any other service that is sold by sessions.

Write your FAQs for the search engine, NOT for people who are actually on your homepage.

So in this case, your FAQ would say ‘how much is a personal branding photography shoot?’

There, Google can then see that information and direct people straight to it - which matches the question they're putting in their search engine.

Another example this time for a wedding photographer, instead of saying ‘how long is your coverage’ - you could word your FAQ as ‘how long does the average wedding photography coverage last?’

This is what people are typing into Google.

Come up with your idea and type it into Google.

Google will then show you similar suggestions and similar things that people are searching for, then you can word your FAQs to match.

And this will help your website show up more on Google.

Try putting FAQs on your website, and this is where Google will direct them if your answers relate to their questions.

Are you answering peoples search questions in your FAQs section?

My Photography Website BOOK is FREE on Kindle this Weekend!! 💻 Grab it NOW and start improving your photography website sales and ranking...

I've set my book up for a 5-Day FREE download on Amazon Kindle, it ends on Tuesday 25th so grab it now, and more importantly start putting things in action to give your website a real boost. 🚀

This information packed guide is filled with valuable top tips and advice to help you transform your website from a static photography portfolio into a lead generating machine.

This is really two books in one!!⭐

The first part of my book deep-dives into building a premium photography brand, covering everything from colour, fonts and styling, to developing a brand message that perfectly fits your ideal client. 📸

We also cover blogging in-depth, you'll learn how to write blogs that drive traffic to your website, build relationships with your readers, and convert visitors into enquiries.

All my photography business books are also available in paperback and hardback editions, if like me you prefer the real thing. Simply head over to Amazon and type in "Help!! My Photography Website Needs More Customers"

If you enjoy my book and you get a lot from it then please do leave me a review, it really does make a difference to us self-published authors.

Thank you and have a great weekend. 😎

How to Get MORE Traffic to Your Photography Website 🖥

If you want to take advantage of SEARCH INTENT, you need to understand what it's all about.

Search intent describes the intent of the person coming to your website.

There are two forms of search intent - direct search and indirect search.

DIRECT SEARCH
Is when somebody is coming to your site because they're looking to purchase.

✔️ They've decided they know what they need, and want to make a purchase

✔️They're on the hunt for a solution

✔️They're on the hunt for a product or a service

Search intent, in my case for my own website, is somebody searching for photography mentoring, photography marketing services - they're using the keywords directly for what they're looking for.

For your own business. It might be somebody searching for wedding photographers London or headshot photography New York.

It's what the person is typing in, and sometimes followed by the geographical region.

INDIRECT SEARCH
This is the second type of search intent, and one where you need to focus on your blogs.

✔️ This is where people are in the searching phase

✔️ They're in the discovery phase

✔️ They're trying to find answers to a problem to help them improve or find a solution

So for example - with my own business, I focus on working with photographers who want to make more profitable and successful businesses.

So my homepage is focused on DIRECT SEARCH intent.

For example, I’ve use phrases like photography mentor, photography marketing, or photography mentors.

My INDIRECT SEARCH intent is what I create my blogs around - and this is people typing in how to price my photography, how to create a photography business plan, how to set up my LinkedIn photographers profile.

These are all people who potentially could be my clients, but they're not yet searching for photography, mentor, or photography marketing.

In your own business as a photographer, this might be a bride searching for country wedding venues in Wales - or it could be a mother searching for best outfits for a children's portrait session.

These are people thinking about a shoot, but they're not yet directly searching for a photographer.

So start answering their questions now - getting on their side, creating valuable content - then you can build relationships, and ultimately they'll come to you when they're ready for that purchase.

Start thinking about your website as a two pronged approach.

Direct search intent on your homepage, indirect search intent on your blog.

If you do this, you'll get more traffic and you'll also get more results. You'll build a strong email list and you'll build better relationships.

All our photography websites come with a built in blog allowing you to utilise both forms of search intent effectively on your website.

Do You Want to Sell MORE from Your Website?? 🖥

Is Your Photography Website Only Telling HALF the STORY??

As photographers its all to easy to get focused on selling our photography, but our photography sessions are only a tiny part of the customers journey.

If you want to create more desire and excitement for what you do you need to communicate and sell the FULL BENEFITS that your photography brings.

Most big brands do this on their websites and in their advertising.

Go to any car or motorbike website and you'll see lots of photographs of families unpacking their cars for a day out with the kids, or a small group of motorcyclists enjoying a run out together in the countryside.

Brands spend a lot of time marketing the end results, because the product itself is just the first step.

A car is just a car, but then think of all the places your new car can take you in comfort and in style. The pleasure of the journey and the joy of driving your new vehicle as you pull up to a log cabin in the woods.

Its the same for us as photographers, we need to sell the joy, the emotion and the benefits our photography brings to the client AFTER the shoot is over.

If you're a portrait photographer and you only sell your session on your homepage, you're making the whole process of selling wall art and products harder.

From the moment someone lands on your homepage you need to communicate the end results. Show the wall art on your homepage, show people how amazing their homes would look with beautiful framed family portraits filling their walls.

Talk about the benefits wall art can bring. How it can turn your house into a home, bring a smile to your face even on the most miserable of days, make your children feel valued and loved, and create the wow factor for any visitors stepping into your home.

Remember people don't buy photographs they buy the benefits those photographs bring.

That can be an emotional benefit like of portraits, pets, bo***ir, weddings or in the case of headshots, branding, product, or commercial photography the benefit is a solution to a problem.

In this case you sell the brand visibility, the increased engagement, the higher product sales and lower returns due to true to life images, creating the perfect first impression, looking professional and welcoming to your followers and telling your brands story by standing out in the newsfeeds.

In this screenshot below which is taken from a recent website we designed for a US based pet photographer, the photographer is selling her pet photography wall art right there on her homepage within a couple of seconds of any potential client scrolling down her page.

She's creating desire for the end result and already getting her visitors thinking about owing a beautiful wall art and imaging it in their homes.

This is powerful, this is what big brands do, it works for them and it can work for you too.

Your website shouldn't just be a gallery of pretty pictures, it needs to be both informative and drive your visitors to take action on your homepage, even more so now following Google's Helpful Content Algorithm Update last year.

Google themselves have admitted that keyword stuffed SEO will be penalised in the rankings going forward. Their focus is on helpful content written for people, NOT written for bots and search engines.

I urge you to checkout what Google is now looking for in regards to website content, you can see their guidelines in the link below.

https://developers.google.com/search/docs/fundamentals/creating-helpful-content

This is also what most potential clients are looking for, so when you create content that fits with Google you're also helping your website visitors on a journey to becoming your next customer too.

At The Photographers Suite we help photographers to write their website content in a way that not only appeals to your visitors and creates desire, but also ticks the box for Google search.

You'll craft your content inside our Content Configurator, which give examples of how text should be written, top tips for creating eye catching headlines and subheadings and the importance of a repeated "Call to Action".

If you'd like to know more simply drop us a message and we'll send you a copy of our latest brochure.

Creating Helpful, Reliable, People-First Content | Google Search Central  |  Documentation  |  Google for Developers Google's ranking systems are designed to present helpful, reliable information that's created to benefit people. Learn how to evaluate your own content with the self-assessment questions.

Turn Your Photography Website into a High Ranking, Sales Conversion Machine 🤩💰

Whether you're a pet photographer or not, you'll find this recent podcast I guested on packed with valuable website growing content that will help you rank higher in Google searches and convert more of your homepage visitors into paying customers.

The majority of photographers have poor sales converting websites, with very low value content in the eyes of Google's recent algorithm updates.

In this interview I deep dive into some of the key changes you can easily make to your website homepage. Changes that will help boost your search engine rankings and make your services sound way more attractive to your visitors.

💻 You don't get much time to get your message across to potential clients, the average person will leave a website in under 10 seconds if it doesn't connect with them and spark their interest.

Everything in the podcast can be easily adapted for any niche of photography, from weddings to commercial, bo***ir to personal branding.

It's all about thinking beyond the photographs themselves and understanding the people are not only attracted to great branding they also buy the benefits your service offers not just the images alone.

If you want to find out more check out the interview link below.

👉 My best selling book "Help!! My Photography Website Needs MORE Customers" is a simple step by step guide to website optimisation and creating a premium photography brand.

Available on Amazon in hardback, paperback and Kindle edition, just search for the title and join the 1000s of photographers giving their websites a much needed overhaul.

S14E10 | Turn your website into a high-ranking, conversion machine with Jeff Brown — The Pet Photographers Club Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow thei

Are You Using the WRONG Type of Customer Testimonials? 🤔
Changing your Testimonials can lead to MORE BOOKINGS.....

Tailor your website testimonials so that you can help clients overcome their buying fears, and connect with them more effectively - this will lead to more bookings, more purchases, and more inquiries.

When anybody is looking to buy a product or service, there's always something they're looking for or something that's holding them back.

The solution to this is to ask a past client to address that fear - this may be a part of your product or service that they found really helpful - then that will also help future clients understand the power of what you offer.

😎 EXAMPLE

A testimonial that says "great photography service" really doesn't say anything at all.

But if you're a wedding photographer, and you know that many brides or couples you photograph are nervous about having their photograph taken, then ask a past client to talk about how you really put them at ease on their wedding day.

Talking about the problem will help to connect and sell your services to other couples because it addresses the fears that those couples have as well.

So think about what it is your clients want, what holds them back, and what are they looking for - and then ask your past clients to give you testimonials that relate to that.

😎 ANOTHER EXAMPLE

You may have had a couple who came in for a portrait session but were worried about their children kicking off.

However, they absolutely love their wall art - it's a true reflection of their family and shows the fun and happiness they had together during that photo shoot.

Ask for that as a testimonial.

They can then talk about how they were initially a little bit apprehensive about bringing their two small children into the studio in case they wouldn't settle - but the photographer was fantastic - he took the time to interact and play with the children - we got some great photographs that truly represent our family's unique personality - the beautiful wall art is on display in our living room and is a constant reminder of that happy day.

Can you see how that testimonial has answered so many questions potential clients may have?

USE YOUR TESTIMONIALS

Ask clients what they felt was good about your service, what fears they overcame, and how they really enjoyed the products and services that you offer.

AND THEN

Use these testimonials on the HOMEPAGE of your website.

Don't put them on a Testimonials page, put them on the homepage where everybody can see them. Are your testimonials overcoming fears and selling your benefits effectively?

All our Scroll to a Sale Photography Websites include multiple testimonials and call to actions buttons throughout your homepage to really help sell the benefits of your service and drive a visitor to take action.

How to improve your photography website results and build a premium looking photography brand...

Last week I guested on an Austin, Texas based podcast for Food Photographers worldwide called "The Savory Shot Podcast".

I had a fantastic conversation with the show host Mica, who is a keen foodie and photographer herself, and also a big fan of LinkedIn too, so we had a lot to talk about.

In this interview we cover a ton of great content including...
📸The power of audiobooks for learning on the move
📸Marketing yourself as a Photographer
📸Understanding your own niche offering
📸How to stand out in an oversaturated market
📸What makes a great photography website
📸The use of call to actions on your website
📸Common mistakes photographers make on their websites
📸Why your brand and brand message matters

And lots more, you can listen to my guest interview on Mica's show at the link below, hope you find it useful...

https://www.podbean.com/ep/pb-e6b69-140398e