Bidili Retail Consultancy

So maybe you have one of these problems that I frequently see small businesses facing with their pricing when they want to get their products stocked.

Maybe a couple of these resonate with you?

1. Under-pricing

Underpricing can be a real challenge- you want people to buy your products- you want to be commercial and at the right price, but the profit just isn’t here for you to keep going.

If your business doesn’t fulfil you financially it is not going to be a long-term option


Perhaps this is you?

Maybe you see your business as a hobby and don’t value yourself and your products in the way that you should so you can grow.

Are you seeing your competitor sell similar products for higher prices- perhaps you avoid looking at your competitors. Is it feeling frustrating right now?

2. You are going around in circles with a pricing formula- expecting each product to give you the same % of margin.



If you are using price formulas- they can be helpful, but they aren’t my recommendation. Let me show you how you can get your head around your pricing.



3. Then lastly, I often see a lack of pricing strategy and a structure to pricing. This is useful so that your customers can clearly understand the value each of your products will bring. It makes it easy for them to understand, connect, and buy from you.


Are you facing any of these challenges too? Does this resonate with you?



Sign up and join my masterclass tomorrow at 10 am for an hour live on zoom. I’m talking about how to price your products to get successfully stocked.



Send me a DM to register.



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🛍️How do you feel about your pricing?

Pricing is one of those gremlins that can creep in and steal our confidence when selling.

Working with business owners I often see:

➡️Fear of overpricing
➡️Concerns about not being profitable
➡️Lack of understanding of how to talk to retailers about price

Knowing your worth, knowing your market, knowing what you are charging is fair and knowing what retailers will ask for can have a transformative impact when selling at wholesale.

Both you and your stockists need to be making a profit to stay in business,

Come and join me on Wednesday 25th January at 12.30 pm

Bring your lunch I’ll be talking about how to price your products to get successfully stocked.

🌱Discover what buyers are looking for to find the money makers in your business and successfully scale.
🌱Know your numbers to ensure profitability for you and your stockists
🌱Take charge of your profit and maximise your margin so you can successfully sell and seal the deal to see your products in your ideal stockist.

The link is in my stories today or send me a DM for the sign-up page and zoom link details.

😀Business owners! 😀Coming up I have an amazing LIVE planned with the lovely Jenny French on Wednesday 9th November at 12.30pm. Grab your lunch and come and join us.

We're talking tips on how being visible on Instagram can grow your sales.

We'll be covering:

Reels- Why they are so important plus real success stories from her clients.

Instagram shopping and tagging- The impact of using this for your business plus great stats to share.

Instagram Stories- Tips on how to connect and convert your customers.

Jenny is super friendly and down to earth. I know she’ll be sharing some great pearls of wisdom to help us to keep showing up on Instagram!

What does Black Friday and coffee have in common?

If sales in your business are a cup of coffee, then your promotions and discounts are your teaspoon of sugar.

Are you Black Friday ready?

Working with small business owners I see:

· A lack of understanding of how promotions can help their business grow.

· A fear of devaluing their brand with too many discounts.

Let me explain my second point:

You know when you have a great cup of coffee? It’s perfect. You are ready to go.

Well, for some small businesses, promotions or more specifically, Black Friday, is a bit like putting salt instead of sugar in your coffee- it leaves a nasty taste in your mouth or even you end up spitting it out altogether. Not a great cuppa!

So, are you saying to yourself right now, should my business participate in Black Friday? Are you thinking Black Friday, black hole?

Is Black Friday worth it for small businesses?

Black Friday can be a divisive topic for growing small businesses- some love it, and some hate it!

So, think of it like this:

Now here’s the cool thing there isn’t just sugar you can put in your coffee to get that perfect cuppa- you have options. (Personally, I love frothy milk with a sprinkling of cocoa powder)

So how do some businesses make promotions work for them?

The answer-They choose the right one

Read my BLOG to discover if Black Friday is right for you.

What does Black Friday and coffee have in common? Are you wondering if your business should take part in Black Friday? Are promotions profitable for small business?

Calling Product Business Owners I’m doing some research (no need to leave email) for a new training program that I am working on to scale your product business and sell to retail. This is especially for you if your business is all about gift and home, fashion accessories or jewellery. My survey takes less than 3 minutes to compl...

✨Calling product business owners✨

I’m doing some research (no need to leave an email) for a new training program that I am working on to scale your product business and sell to retail. This is especially for you if your business is all about gift and home, fashion accessories or jewellery. My survey takes less than 3 minutes to complete and has 4 essential questions only.

I'm happy to share results with you once I've collected the numbers needed, a minimum of 100 for statistical accurate data, so please share with others like you.

I do have something for you in return for your answers.

If you would like to be included in a prize draw for a RITUALS Beauty Advent Calendar RRP £105, make sure to leave your details so I can contact you. I will be pulling the winner's name out of a hat on 15th November on my Instagram stories

If this sounds like you please fill in my survey. If not, I would be so grateful if you could share this with product business owners in your network.

Thank you in advance!

Calling Product Business Owners I’m doing some research (no need to leave email) for a new training program that I am working on to scale your product business and sell to retail. This is especially for you if your business is all about gift and home, fashion accessories or jewellery. My survey takes less than 3 minutes to compl...

Welcome to my page!
I'm passionate about demystifying retail for growing brands. I support ambitious independents to take a fresh look at their product and marketing to deliver sales results. You know you have a great product but you've been trying to reach a specific buyer and they just aren’t answering your emails? And you know that feeling of frustration, if only you could get your product in front of the right people.
Well, utilising my 20 years of experience as a retail buyer, I help independents like you, who are ready to grow their business to understand what they need to do to get their products on the shelves so you can approach and pitch with confidence.