Rebel Mumma, Norwich Videos

Vegan or not vegan? Spot the difference!
Similar packaging designs with the potential for deadly consequences. The backstory - I mistakenly bought Quorn Vegetarian Ham instead of Vegan and no one noticed until half the pack had been eaten because the packing is so similar. Then I bought Hellmann's Organic mayonnaise instead of Vegan mayonnaise. I thought there must be other people like myself who are running round doing the food shop, toddler in tow making these same mistakes. AND THERE WAS. I feel super strongly that design should communicate these things effectively so… Here’s a quick video I made of my experience at Tesco. They actually solved my Quorn ham problem by only having the vegan version in stock 👏🏻 so I couldn’t actually show my issue with that. As as you’ll see, I’m perplexed at the colour coding of Quorn products and like Hellmann's mayonnaise, the fact that there are no distinctive visual indicators of it being suitable for vegans and people with allergies. I’d really love some clarity from Quorn and Hellmann's about the thinking behind their packaging designs. Do tell me what I’m missing I’m happy to hear. ⚡️💚 #branding #vegan #packagingdesign #veganfood #allergyawareness #dairyfree #plantbased #brandconsultant #foodsafety

[edit - full video] Vegan or not vegan? Spot the difference! Similar packaging designs with the potential for deadly consequences. The backstory - I mistakenly bought Quorn Vegetarian Ham instead of Vegan and no one noticed until half the pack had been eaten because the packing is so similar. Then I bought Hellmann's Organic mayonnaise instead of Vegan mayonnaise. I thought there must be other people like myself who are running round doing the food shop, toddler in tow making these same mistakes. AND THERE WAS. I feel super strongly that design should communicate these things effectively so… Here’s a quick video I made of my experience at Tesco. They actually solved my Quorn ham problem by only having the vegan version in stock 👏🏻 so I couldn’t actually show my issue with that. As as you’ll see, I’m perplexed at the colour coding of Quorn products and like Hellman’s mayonnaise, the fact that there are no distinctive visual indicators of it being suitable for vegans and people with allergies. I’d really love some clarity from Quorn and Hellmann's about the thinking behind their packaging designs. Do tell me what I’m missing I’m happy to hear. ⚡️💚 #branding #vegan #packagingdesign #veganfood #allergyawareness #dairyfree #plantbased #brandconsultant #foodsafety