Flo, Solihull Videos
Videos by Flo in Solihull. Flo exists to help kitchen & bathroom retailers across the UK to effectively engage with their targe
The secret weapon your Google Ads campaign is missing! š
#GoogleAds #NegativeKeywords #AdStrategy
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The secret weapon your Google Ads campaign is missing! š #GoogleAds #NegativeKeywords #AdStrategy
Don't fall foul of the hidden SEO trap that can ruin your KBB showroom's online presenceš³ #DomainAuthority #seo
Be a Marketer, Not a Doer š The way you think about selling kitchens, bathrooms and home interiors can really define your success. What do I mean by that? When I was just starting my career in business I heard someone say that if you want to grow your business you have to think of yourself not as a doer of your thing, but a marketer of your thing. So, for example, I donāt think of myself as a doer of done-for-you marketing but as a marketer of marketing services. If you sell fully fitted kitchens, donāt think of yourself as a doer of the kitchens, think of yourself as a marketer of kitchens. Getting stuck in the day-to-day management of doing business is a surefire way to stand still and not achieve growth. And if itās just not possible to get out of the business to concentrate on marketing, sales and growth then outsource it!
Weāve been marketing kitchen, bathroom and home interior companies since 2018. Weāve learned that 90% of marketing channels are a waste of time. Hereās what you should focus on, in order of importance. Please note that none of these channels work when used in isolation ā itās a team effort. 1. A website that converts visitors into enquiries 2. SEO 3. Google Ads 4. Facebook & Instagram Ads 5. Capturing images & video of what you do 6. Retargeting website visitors with more ads 7. Multiple CTAs on your website 8. A brochure that people can download 9. Effectively following up your enquiries 10. A recommend a friend scheme 11. Email automation 12. New content 13. Planning applicant campaigns The list goes on but thatās the important stuff.
Your Advantage Over Wren Kitchens
Your Advantage Over Wren Kitchens
The news broke this week that Wren Kitchens laid off 1,000 of their staff and posted their lowest profits since 2017.
There seems to be a common consensus among the independent kitchen and bathroom industry that āitās alright for Wrenā, theyāve got deep pockets.
Whilst thatās mostly true, they are a hungry beast which needs to be fed!
You only need a slither of the enquiries they get every day to have the best year ever!
And hereās some even better news: You have all the same tools available to you as Wren to grow your business.
If you want to break the shackles of a tough economy and transform your leads, get your free KBB marketing strategy at flo-marketing.co.uk/strategy25
Is your website converting visitors into customers? š» #ConversionRates #WebsiteOptimisation #BoostConversions
'Quick Fix' Versus Long Term KBB Marketing
Iāve lost count of the number of KBB retailers Iāve spoken to about sales & marketing, but, from the hundreds of conversations I've had, I can categorically tell you that each owner falls into one of two categories. Theyāre eitherā¦
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°ļø People who only invest money in marketing when theyāre short on leads (The āquick fixersā)
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±ļø People who always invest in marketing whether theyāre busy or quiet (The ālong termersā)
Camp A tell us they 'save lots of money on marketing'.
Camp B ask us how they can 'spend more'.
Their thinking couldnāt be more different. But which oneās right?
In this weekās video, I compare and contrast the two...
The Online KBB Trap: Are you falling for it? š
As the online world continues to evolve at a staggering rate, there are a number of challenges facing independent KBB retailers. None are more threatening than the website trap that many are falling foul of.
If youāve ever found yourself wishing your average sale was higher, quality of customer better, or sales more numerous then you should watch this video. In it, Iāll spell out where most are going wrong onlineā¦
Watch more over on the Learning Hub of the Flo website: https://www.flo-marketing.co.uk/learning/