Synergise Business Solutions Limited

🚀 Decided you need a new website to take your business to the next level?

Your next challenge is to choose a website designer. On the face of it, this may seem like a simple enough task. Simply call a few local website companies get a couple of quotes, check out their reviews and if you get on with them and the price is right you go ahead. But this is where you could be making the wrong choice for your business in the long run.

⚠️ Before you commit to a website company for your new site read on to learn our top tips to help you research web designers before you sign any contracts!

https://synergise-solutions.co.uk/5-things-you-must-check-before-choosing-your-website-designer/

Search engine optimisation otherwise known as SEO is the mystical route to the top of search engine results and to new customers looking for your services.

To help you visualise SEO in terms of tasks, imagine a plate spinner, they have plates on poles, balanced on every possible area of their body they can. They must keep these spinning longer than the competition to be in with a chance to win. But that will only get them so far. Next, they have to receive plates from other plate spinners, the more they catch the better they are. While also throwing a few plates for others to catch. Crazy isn’t it!

So, while in theory, SEO is straightforward, it can be more challenging if you are in competition with the biggest and best plate spinners in the country. Compare that to your small local competition with a few spinners, but none of these excelling, then you are obviously in with a much better chance of winning!

Now you understand the concept here are some of the plates you need to spin:

➡️ Technical SEO
➡️ Content, Customer Journey
➡️ Internal, External and Backlinks

You can read more on the ins and outs of these in our mini guide along with an explanation of costs for SEO.

https://synergise-solutions.co.uk/seo-for-small-businesses/

SEO for Small Businesses, be seen on Google - Synergise Business Solutions Limited SEO for Small Business. A simple guide to understanding SEO for Small Businesses and how to be seen on Google

Looking for ways to promote your small business and help you stand out from the crowd... Here are 50 ways to get you started.

All of these WILL make a difference to your small business.

AND... You can implement them yourself!

⬇️ Sneak Peak:

No 6. Create a digital business card. You are saving the environment and making it easy for potential clients to save your details. Think Linktree or Blinq who both have free QR codes.

➡️ https://synergise-solutions.co.uk/50-ways-to-market-your-small-business/

Frustrated your website isn't generating the sales & enquiries you expect & deserve?

Want some tips you can implement with ease?

Message us to book your free website review & take the first simple step to growing your business.

What have you got to lose...it's FREE!

Introverted business owners can find marketing themselves challenging. You may not be the loudest person in the room or with your marketing. But you have fantastic services, products and ideas that need to be heard.

Marketing is about promoting yourself which as an introvert can feel hugely uncomfortable at times.

You aren’t alone.

A YouGov Study found that 50% of Britons class themselves as introverted, and many introverts can feel extroverts are overbearing. So, you are immediately at an advantage when promoting your business to a fellow introvert compared to your extrovert competitors!

Instead of selling what you do, which feels more like you are self-promoting.

E.g., I’m Sarah I’m a health and safety consultant. I complete Safety Audits, review and implement safety procedures Investigate accidents etc, so my clients don’t have to worry.

Talk about your customer's problems first and you will feel far less pushy!

E.g., I’m Sarah, my customers are overwhelmed by health and safety legislation but want to keep their employees safe and be legally compliant, I take care of it for them so they can relax knowing they have a happy and safe team with no legal issues to worry about.

Which type of salesperson is more likely to get your business as a customer?

If you would like help to feel more confident in promoting your business, then let’s have an informal chat. No pushy sales, we promise!

📰 Getting your business in the press provides many benefits, but you may wonder how to get your name in lights without spending a small fortune on paid advertising!

There is a way...

1. Regularly assess your business looking for stories that you may be able to promote. Write and issue a press release to journalists and make sure you follow up with a call a few days later.

✅ TIP: Including professional or high-quality images that the publication can use will make their life easier and increase your chances of them publishing your story.

2. Journalists will often seek help from people like you when writing their articles. Watch hashtags on Twitter such as and ensure you respond quickly to be in with a chance of getting involved.

Getting in the press will not only raise awareness of your business locally or even nationally but can potentially have a huge impact on your website's search engine optimisation. It will also give you content to use on your social media channels and to refer to on your website could help to promote more trust in your business.

We will be covering more on PR in the coming weeks, helping you identify unique stories and giving you tips on grabbing the attention of journalists over the hundreds of other requests they get each day.

Money Back Guarantee on our Marketing Strategy Sessions.

If you don't walk away satisfied with tips to increase your enquiries then get your money back with our money-back guarantee!

You can even have your initial chat for free before you book to make sure we are the right fit for your business.

Get your Strategy Session Now - Link in Comments

🐑 Don’t be a sheep and follow the flock.

Be the one that stands out.

Just because your competitors don’t do something doesn’t mean you shouldn’t.

Be the first.

Start a trend.

🐏 Be the sheep that leads the way.

We get so used to following the crowd, doing what Is expected of us in our industry, our area, by our clients and peers, that it can be easy to lose the creative ideas that make you stand out.

Forget what’s the norm.
Do something different.

Need a hand to get your creative hat back on, let’s have a brainstorming session and get you leading the way.

One word, Simple.

That’s the word that needs to be the basis of everything you do when marketing your business, and especially your website.

Don’t overcomplicate things.

No having to hunt for your contact details
No fancy, swooshy, animated designs.
No more longwinded messaging
No overcomplicated jargon.
No long paragraphs

Simple

Layout your content in easy-to-read, short sentences or bullet points, use headings to help draw attention to the information your clients want to see.

Make it simple to contact you. Short contact forms with minimal detail required. A telephone number that’s not hidden away.

The design isn’t as important as the message, let the message stand out.
Use language your clients understand.

How does your website and marketing stack up?

Need some help? Drop us a DM and let's have a FREE chat.

It's Mental Health Awareness Week.

From the 15th to the 21st of May the Mental Health Foundation is raising awareness of Anxiety.

Running a business is bound to cause us to be anxious at times but it can quickly have a significant impact on your ability to concentrate or sleep, making important decisions and dealing with even simple day-to-day tasks can then become much more significant challenges to deal with.

In a study by Mental Health Uk, 88% of female business owners reported poor mental health compared to 77% of their male counterparts. But, are women more likely to be open about their health?

If you are struggling make sure you are making time to relax, exercise and get some fresh air. Cutting down on alcohol and caffeine can help too.

Having a plan for your business can also help, it helps to reduce the feeling of lack of control. Even if the plan initially is just for today or for this week it can help, it doesn't have to be a plan to conquer the world.

Don't struggle, talk to someone you trust, your GP or Anxiety UK have a text line 07537 416905.

GRAB ATTENTION, ABOVE THE FOLD!

📰 ‘Above the fold’ is an old newspaper term for talking about the information on the top half of the newspaper. Newspapers used to be folded in half so the information above the fold had to gain attention and encourage the public to want to read more (and therefore buy the paper!).

💻 This concept works the same with your website.

The first section of the landing page your visitors see before they have to scroll is known as ‘above the fold’.

It is critical your messaging, branding, images, and calls to action etc are all designed perfectly to grab attention and get the visitor to stay and read more.

✅ How you can perfect your ‘above the fold’ content:

➡️ Highlight the problems they are facing
➡️ Tell your visitors the benefits they will get from using your services or products
➡️ Highlight the results your visitors will gain from working with you and how that will make them feel
➡️ Use great images.
➡️ Include call-to-action buttons now, not just at the bottom of your page. And, remember not everyone will be ready to pick up the phone and call you. So, include 2 call to action options where possible!

Need help with your marketing? Drop us an email at [email protected]

Finding time to do your marketing is challenging, there are so many things to prioritise when you are a small business owner.

Plus, most small business owners HATE marketing and social media, making it even more of a headache!

All of this plus the guilt you can feel when yet again you find you are working over a bank holiday, at weekends, during evenings and even on your holiday isn't what you signed up for when you started your business.

You don't deserve to feel that way.

You are entitled to relax too, it's vital!

Get a helping hand and do more of what you love.

Help doesn't have to cost the earth, and may give you an extra couple of hours of freedom.

Call us for a chat and start having more fun in your life and less stress!

Happy Staffordshire Day!

Hope you are enjoying your bank holiday Monday.

Do you advertise in print?

If you aren’t doing these 2 things, you will be losing enquiries.

💡People like to have a look at your business before they get in touch.

Including social media platforms in your advertising is great for this, especially if you don’t have a website.

But we found with most companies we searched for from their printed marketing it was not obvious (and sometimes downright impossible) to find them.

From business names that don’t logically match the social media profile name, to logos that are nearly an exact match for another business; if your potential clients have to click in and out of profiles to track you down, they will soon give up and move on to another company they can find with ease!

Ensure you are simple and obvious to find or include your profile name next to your social media icons.

Another option is to use a platform like Linktree which is easy to use even for non-techy folk. This way you can include a simple QR code that can be scanned to reveal a list of direct links to your social media, your website, your contact details and more. Perfect for printed marketing!

This takes us to point two…

💡 Include more than 1 way to contact you.

By only including a phone number you will be losing potential clients.

Some people won’t want to call you in the first instance, so being able to text, message or email you first is perfect.

Failing to offer this alternative will lead to potential clients moving straight on to your competitors that give them other contact options. Don’t miss out!

Give your printed advertising a review today, and ensure you aren’t missing out on enquiries.

Want our opinion for free? Send us a photo of your printed advertising and we will get a review straight back to you!

You can WhatsApp us your photos on 07507 717710 make sure you include your name and email address to receive your

Alternatively, you can email us your images: [email protected]

Marketing can be compared to building a house, both require careful planning, attention to detail, and a clear understanding of the end goal. Just as a builder needs to create a blueprint before starting construction, you should create a marketing plan before implementing tactics. This saves time, effort and ensures you use the right tools for the job!

In building a house, the foundation is critical to the structure's stability and durability. Similarly, in marketing, establishing a strong foundation is critical to the success of the campaign. This foundation includes things like defining the target audience, creating a unique value proposition, and establishing clear goals and objectives.

Just as a builder selects the right materials for the job, you must choose the right marketing tactics for the audience and goals. For example, a builder might use brick or wood to construct the house, while you might use social media or email marketing to reach your audience.

Finally, both building a house and marketing require ongoing maintenance and improvement. A builder might need to repair or replace parts of the house over time, while you might need to adjust your marketing plan or tactics based on changes in the market or audience.

Building a house and marketing are similar in that they both require careful planning, attention to detail, and ongoing maintenance. By following a clear, well-defined plan and selecting the right materials and tactics, a builder or business owner can achieve success in their respective fields.

If you are winging your marketing at present and not getting the results you want, then a plan will help. It’s not as difficult as you think.

Having a plan will stop the last-minute panic over what to post on your socials or worrying about why no enquiries are coming through the door.

Need help?

Let’s create a plan together.

www.synergise-solutions.co.uk or message now. There is no time like the present!

Happy National Tea Day, everyone! ☕️

It's a dreary day here until now, but a great day to be inside with your favourite brew!

So, today we celebrate one of the UK's favourite beverages - tea!

Not only is tea delicious and comforting, but it can also be a powerful tool for small businesses sales and marketing too!

Think about it - offering a cup of tea to your customers can be a great way to make them feel welcome, relaxed and it's a chance to build rapport.

You can even send your client gifts such as speciality tea bags or cream tea in the post as a thank you for their business!

So on this National Tea Day, let's raise a cup to all the small businesses out there that are using tea to their advantage!

Whether you run a cosy cafe or are a landscaping company, tea can be a simple yet effective way to connect with your customers and make a lasting impression. 🍵

💷 When overheads are going up, and enquires are slowing, it is tempting to cut costs where possible, but stopping your marketing is counterproductive.

📈 Marketing is essential to maintain or grow your business and to stay front of mind with your customers and target clients.

The good news is that with a properly thought-out and targeted plan you can continue to market your business, gain new customers, retain your loyal clients and all at an affordable and realistic cost.

Want help creating your plan?

📆 Book your free chat, get 2-3 tips to help your business and find out how we can help you get the plan you need to succeed.

📣 Let's talk about learning styles and marketing 💡

Did you know that people have different ways of learning? The three main learning styles are visual, auditory, and kinaesthetic. 🧠

Visual learners prefer to see information presented in a visual format such as graphics, images, and videos. They are attracted to visually appealing content that is easy to understand and remember.

Auditory learners, on the other hand, prefer to hear information presented through sound, such as podcasts or speeches. They tend to remember information better when it is explained to them verbally.

Kinaesthetic learners learn best through hands-on experiences and physical activities. They prefer to engage in activities that allow them to touch, feel, and manipulate objects.

So, how does this relate to marketing? By understanding the different learning styles, marketers can tailor their content to appeal to a wider audience. For example, using visually appealing graphics and videos to capture the attention of visual learners, incorporating sound and music to appeal to auditory learners, and creating interactive experiences to engage kinaesthetic learners.

So, if you want your marketing efforts to reach a wider audience, remember to consider the different learning styles and create content that appeals to all of them. 🤓👍

We are constantly surrounded by marketing.

🙈 So much so, we become blind to it, it all turns to background noise 🙉

Your social media posts, your pitches to your clients, your emails, your leaflets and your branding...

They all blend into the normal noise that your target audience hears, sees and experiences every day.

If you want to stand out, you need to break that norm.

🔊 TURN UP THE VOLUME.

🤡 Do something different

💡 Don't be afraid to be different, be quirky and be loud.

You won't be forgotten in a hurry.

What do you do differently to shout above the noise and make yourself heard? ⬇️

✅ FOLLOW US

✅ Get tips to stand out and be heard above the noise.

Best times to post on Facebook to increase your post's visibility and engagement. Read this...

⌛Marketing takes time.

Like, in your garden you need to plant your seeds, nurture them and watch them grow.

Some seeds will grow quickly, some are a slower game.

Some will need a little testing of what works best to help them grow.

In the months to come you will reap the rewards of your hard work.

⬇️ But,

🌱 You have to start sowing your seeds now.

🌻 You have to be consistent if you want a regular supply of flowers throughout the year.

Are you sowing seeds for a successful year of growth?

You deserve more enquiries.

Raise your business profile and reach a new audience on Instagram.

Whatever your business and whoever your ideal customer is, there is a place for your business on Instagram...come and join us!

🤔 Wondering what the steps are for working with us?

Swipe, to see how we work with you.

➡️ It's easy, relaxed and flexible... and you get results for a price you can afford.

First step is to see if we are a good fit for your business, if not we will signpost you to someone that might be a better fit for you and we walk away.

Like to have a free chat?

Message us, or head over to our website to find out more about how we help businesses like yours.

You deserve to get help, have a chat with us about how.

#

Love the life you live. Live the life you love.
Bob Marley

Can there be a better quote than this one for a Monday morning!

LinkedIn is a fantastic channel for businesses and should be considered as part of your social media marketing strategy.

There are personal and business profiles much like Instagram and Facebook, but the difference lies in that your personal profile will often gain more engagement than a business profile.

It is fantastic for networking with other business owners, but don't be put off if you aren't B2B, remember every person on LinkedIn is also a consumer, so it is worth giving LinkedIn a try!

Add posts regularly to your business page but more importantly, you should be posting your personal profile. Don't be worried about showing your personality and sharing your thoughts and knowledge.

➡️ Use Hashtags, 3-4 is ideal.
➡️ Add images or videos to grab people's attention.
➡️ Be consistent with your posting 2-3 times a week if possible.
➡️ Run a poll, these are great for market research and are very popular!

Would you like help with setting up a personal or business LinkedIn profile?

Don't know what to post, or how to grow your followers? We can help with that too.

Don't miss any more sales opportunities, get on LinkedIn today!

Marketing is remarkably similar to fishing - No this isn't a joke, read how relating fishing to your marketing could help you get a better understanding of how you could improve your marketing techniques.

Fishing is a tactical sport with an element of chance, you choose your chosen species of fish and that will reduce your potential fishing locations.

You then need to know where in those lakes your fish like to loiter. There are tools you can use to help you or you can use historical results, education and your best guess to pinpoint where to cast your line.

What bait to use is your next challenge, here, you can also utilise general knowledge, experience, and trial and error!

Casting one line out with one type of bait will limit your results, but by scattering bait across your swim (chosen fishing area) you will draw fish to your line, increasing the odds of getting a bite. Multiple lines in the area will increase your probability of a catch even more.

You have a bite, now you need to gently reel in your catch. Too fast and you will lose your fish, too slow and you risk the same problem. Do it well, utilising all the tools in your fishing kit, and you will get your dream catch.

There will be good days, and bad days, but practice, perseverance and a willingness to learn will mean you will become better at your sport before you know it. However, if you are expecting to cast a couple of lines sporadically in various pools without much time or effort in preparation then you can expect to be disappointed with your results. Continue to do the same, and you will probably give up on the sport thinking it is a waste of time, while those around you are reaping the benefits of their hard work.

Marketing is more like fishing than you may have thought!

If you want to be an expert at marketing and increase your leads, pay attention to the actions of great fishermen, you could learn a lot.

Blog posts, very few people enjoy writing them but it is an art you should consider mastering as it can save you time, effort and make you money, and here's how:

👉🏻 Write your content once and break it into smaller bite size chunks to use as individual social media posts.

👉🏻 Invite other relevant business to share your blog post content in return for a link from their website.

👉🏻 Having new, regular blog posts that answer the publics questions about your products or services will help your SEO Rankings and thus can help generate you new enquiries and make you money!

Writing that blog post might be worth your time after all!

If you still hate writing blog posts then give us a shout, we love it!