Marketing by Zebra

We recently designed promotional material for in Bridgnorth 📍👩🏽‍💻

Turner’s Top Shop is a wonderful family run business, selling everything you need including fresh produce, cakes, bakes and homemade sandwiches 👉🏼 check them out!

Are you in need of ready-to-print promotional material for your business? Get in touch today! 📲

Does your business want to venture into doing some PR but you’re not sure where to begin?

Or maybe you’re worried it will be a costly exercise?

It doesn’t have to be 😊 this is an advert we had featured in a brochure earlier this month.

The cost was to support a local primary schools summer fayre and to raise funds for equipment. It was low cost, distributed to a lot of people and supported something important to the local community.

Do you look out for PR opportunities like this? They can have a bigger impact than you might think!

PR doesn’t always have to mean big budget activity and things like this are a great place to look 😊

If you want to start exploring PR opportunities for your business, pop us a message, we’re here to help!

Happy Birthday Linz 🥳🥂

Have the most wonderful day 🦓❤️

A Sunday birthday calls for cake in the office this week!🍰

Lots of love, Becky and Kate x x x

Happy happy birthday Kate 🎂🥳

Thank you for all you do for team Zebra 🦓 Have a wonderful day 🥂🎈

Lots of love, Becky & Linz xx

The latest edition of the Rea Valley Tractors Traction Magazine is out NOW!

Alongside the team, Linz helped revamp the face of the quarterly issue and has written several of articles within this issue🗞️

SWIPE ➡️ for the featured articles written by Linz : In The Know with Nick Wells | A Relationship Business | Fields Of Opportunity | Women Shaping The Future Of Agriculture | Five Minutes With Dave Arnold 🌳

This is part of the PR service that we conduct for Rea Valley Tractors 🚜

You can get a copy by heading over to the Rea Valley Tractors Ltd page 📲

📸 Creating content and lots of it can be hard work! It's particularly hard if find yourself in a complete creative rut.

We've spoken to LOTS of business owners who truly believe they have run out of content full stop. That's why we have created our content creation days!

These days are completely tailored to you, your business and your products and services.

Here's what you can expect:

- A full day of content created at your premises or a location shoot

- Edited reels

- A bank of images to keep you going for at least 2/3 months

- Video content to edit yourself to create multiple content types across platforms

This week, we visited Shropshire Getaways for a content day, where we captured a whole bank of imagery and videos for the launch of their new Shepherds Hut for Summer 2024! They also get ready made reels to use.

Sound good? Then let's have a chat. 👋

The algorithm is craving shareable content right now 😍

Here’s how to create shareable content that captivates your audience! 🚀

1. Know Your Audience 🎯: Understand their interests, pain points, and what makes them tick.

2. Be Relatable 🤝: Craft stories and messages that resonate on a personal level.

3. Visual Appeal 📸: Use high-quality images, videos, and graphics to catch their eye.

4. Strong Call-to-Action 🗣️: Encourage your followers to share, tag friends, or engage with your content.

5. Stay Authentic 🌟: Genuine content that brings out your brand personality builds trust and encourages organic sharing.

Ready to transform your content strategy? Let’s make your brand the talk of the town! 🌍✨

Have you considered working with a marketing team but are yet to take the leap?

Here is a complete list of our services and how we can help ⤵

We LOVE working with ambitious business owners to help them grow their online and offline presence. 🚀

If any of these services sound like something you could really do with, message us for a no-obligation chat. 😃

OR, head over to our website for more info - www.zebrapr.co.uk ⚡️

📉 Less is More! 🚫🗓️

Think twice before flooding your feed with multiple posts per day. Quality over quantity is key! 💡✨

Here’s why:

- Engagement Drops: Too many posts can overwhelm your audience, leading to lower interaction rates.

- Content Fatigue: Keep your followers excited and engaged with fresh, valuable content, not constant updates.

- Algorithm Impact: Posting too frequently can hurt your reach, as Instagram’s algorithm favours meaningful engagement.

Focus on creating impactful, well-crafted posts that resonate. Your followers will thank you! 🙌💬

If you are covering the social media for an event think about what is necessary for a grid post and what can be posted as story content instead ✨

We’re running a virtual coworking session this Thursday at 11:30am - 1pm 💻

All you need to do is be a member of our Facebook group and hit the Zoom link in there at 11:30 on Thursday!

Facebook group: https://www.facebook.com/share/XLaxSS2uw19SHwrv/

If you can’t stay for it all, that’s no problem, you’re welcome to pop in and out of the session 😊

If you need some accountability on a task right now - this is for you! 🙌🏻

Four updates from Meta and TikTok this week:

➡️ Give your reels the best chance of success by: keeping them under 90 seconds, NOT using engagement bait and using original content (no third party watermarks!)

➡️ Insta are looking at developing a ‘peek’ feature for disappearing photo sharing.

➡️ TikTok collaboration posts are being tested.

➡️ Meta putting a focus on total watch time for videos, over likes and comments.

We think these are all interesting updates, particularly the watch time prioritisation as many users when scrolling now watch and share (via WhatsApp or sending a link to someone) without actually hitting ‘like’ or commenting on posts.

We aren't afraid to get muddy to get the right angles for content 🤣📸

Content creation 📸🎥

➡️ Do you struggle with knowing what to post on your social media?
➡️ Perhaps you have ideas for content but just can’t seem to capture it?
➡️ Or maybe you know you need to create some photos and reels but the task always rolls to the bottom of the list and down the priorities?
➡️ Perhaps you need a nudge to get in front of the camera as setting up the tripod feels intimidating?

Having a bank of good quality, varied content is a dreaaaaam 💭🙌🏻

Our content creation days are becoming increasingly popular. We work with you to create a plan for the day to ensure aaaall the important parts of your business are captured, and then we’ll come along and get snap happy! We’ll come away and do the collation and edits, then you’ll have a lovely bank of images and reel videos that can be used on your pages over the coming months 📸🎥

To find out more pop us a message or drop us an email to [email protected] 📲

🦓🥳 Z E B R A B I R T H D A Y 🥳🦓

Happy Birthday Bec! 🎈

Have a wonderful day 🥂 Thank you for everything you do🩷

We love you!
Linz & Kate 🦓 x

Women make up almost 60% of employees working in marketing.

But women working full time in marketing earn on average 16% less than men working in marketing. This is 0.5% better than a year ago when the gap was 16.5%.

We’re proud to be a female owned business in the industry, and today on International Women’s Day we celebrate women everywhere who are out there driving change and going after what they want, whatever that looks like to them.

Refs: LinkedIn / Marketing Week

It’s been a hot minute since we did any group training in person events. In fact almost 2 years! 😮 But yesterday we were back in one of our preferred venues, Shropshire Wildlife Trust where we hosted a full day event for business owners on ⤵️

Goal setting
Marketing foundations
Social media
Marketing trends
Ideal clients
Action planning

It’s great to receive such lovely feedback from attendees 🥰

We will get to work planning the next session now, so do let us know any topics you would find helpful!

We worked at local coworking space, The Printworks Bridgnorth, today for the first time and had a super productive day 💻

Sometimes we all feel like we need a change from working at home and although we work together frequently, and host our own virtual coworking sessions, being in an environment with others all working as well was a lovely in-person buzz that we haven’t had for a while 💻

Plus there’s a lovely cafe on the ground floor ☕️🍰

A day working on your business with likeminded others - we just love these type of events and we’re sure you will too 🤩

📝 Wednesday 28th February
⏱ 10am - 2:30pm
📍Shropshire Wildlife Trust, SY2 6AH

The PERFECT way to regroup, get up to speed with the latest marketing and social media trends and make plans for applying it all to your business. We will cover:
➡️ Your focus and goals so you have clarity on your direction and can measure your forward progress
➡️ What’s hot in 2024 including trends and consumer behaviour predictions and how you can apply them to your business
➡️ Selling to and attracting your people (helloooo more dream clients!)
➡️ There will be time in the afternoon for action planning, because this is where you turn it all into reality and make it happen!

🤩 Check out a few of the lovely comments from our last event like this one 🤩

Lunch is included. Tickets are £55 and you can get yours here: https://buy.stripe.com/00g4j04rc7XbbaU5kk 😊

Do you use your explore page? It can be handy for inspiration if you're experiencing creative block, or for a nose at trending topics!

Do you need to get your business on social media? Or do you have a presence but it’s been a bit neglected?

Our social media launch package could be just what you need! Perfect for if you’re introducing your business to the world of social media, or if you have created profiles previously but they could do with a boost.

Included in our standard launch package is:
🦓 Eight weeks full management of two platforms including moderation of messages
🦓 Setting up of profiles if you do not have them already
🦓 Optimisation of profiles with ‘about’, ‘bio’, ‘contact’, links, cover/profile images and other relevant information
🦓 A social media strategy to include identifying content pillars, highlight suggestions and content inspiration to ensure a consistent approach
🦓 3-4 grid posts per week for this time which includes photos, graphics, videos, carousels, and reels
🦓 Use of stories, hashtags and highlights as relevant
🦓 Tracking of insights to measure growth of the pages, what’s working well and who the audience is
🦓 A group chat for sending us info and images
🦓 Caption writing and design work for any graphics needed and access to high quality stock images if required (content shoots are bookable separately if needed)

At the end of the eight weeks you will receive a detailed breakdown of the status of your profiles with suggestions and guidance for taking it forwards. We can then discuss if you wish to take your social media back in-house following it’s establishment, or if you would like to move onto a monthly social media management retainer.

Our launch packages are from £895+VAT. Social media is not a one-size-fits-all so please enquire for a bespoke quote as your requirements may vary from the above.

Disclaimer: we definitely don't have this area of balance sorted ourselves.

We all have busy brains and find it hard to switch off. Working in social media, looking at multiple accounts, multiple times a day... sure can leave your head swirling with it!

But we do think the conversation of reducing screentime is important, and making an effort to do so is important. Anyone else feel 🤯 at their screentime notification sometimes?

Here are a few things that can help:
➡️ Set an early and late cut-off for social media. No scrolling before 9am or after 8pm for example.
➡️ Physically move your phone across the room if it distracts you.
➡️ Turn off notifications so your phone doesnt buzz constantly with it.
➡️ Allocate time slots to being on social media (and stick to them!)

Does anyone else have any other tips? 📲

⏩ ⏩⏩ The way forward for businesses is long-term, genuine, and beneficial influencer partnerships.

❌❌ Shoppers won’t be sold now by a short-term partnership. They won’t believe that someone who influences them truly uses your product if they only see them with it once in an advertisement post.

💡Choose influencers to partner with who have a genuine interest in your product and will really use it in their lives. A good place to start is with existing customers – if you’re thinking of working with influencers, do you know anyone with a good following who already is a customer. This is one way to know they believe in your product! 🤔 Think of yourself – we’re sure you’re not fooled by non-genuine influencers.

😍 These partnerships when done right last years and can be incredibly beneficial for all involved.

🔢 PS - When we say a 'good following', we don’t mean the follower numbers. We mean how much influence the person has over their audience.

If you're looking for help with your social media marketing, whether it's someone to take it off your hands, or simply an inspiration session - we'd love to chat! 🙌🏼🦓🦓🦓

Trending audio changes on a daily basis. What's trending when you schedule a post might not be by the time it goes live 🎶

There's no quick fix for this except for staying on top of your posts. If you save reels to drafts before posting, these can be tweaked before hitting share. Some trending audios might give you inspo for an 'in the moment' post.

But don't stress. The value of your content is more important than the audio, and whilst yes, trending audio can definitely help boost your posts, remember to keep the focus on the quality of your content.

We aim to work together as a team at least once a week. There are some things we find easier to go through when we're together, here are a few...

We are delighted to hear that Ludlow Racecourse has been named most improved racecourse of 2023 🙌🏼

We love working with the racecourse, marketing racing and non-racing events throughout the year🐎

What Zebra do for LRC 🦓

🦓 Social Media
🦓 PR
🦓 Events Management
🦓 Events Coverage
🦓 Email Marketing
🦓 Paid Marketing Spend

We have organised a number of shopping and charity events throughout 2023, and are currently preparing for a Cheltenham Festival Preview Evening and Gold Cup Day hospitality event 🏆

All focus is now turned to one of the biggest racing events in Ludlow’s calendar ~ Ladies Day 💃🏼 We have big plans to provide a luxury experience for racegoers, as well as style awards and an after party that is bigger and better than last year! 🕺🏼🪩

🚀 Do you want to make it quicker, slicker and easier for your customers to buy from you?

Perhaps you've seen lots of abandoned cards recently OR you can't see to get people from your social posts ➡️ over the line?

If this sounds relatable, here are TWO things you can do right now to help:

1. MOT your website - go through your website with a fine tooth comb. Check links work, check that each page has a call to action on, check that your checkout option isn't so long that it gets overcomplicated AND check yoru enquiry form works if you have one!

2. MOT your social media - we all know the phrase "link in bio" but how often do you check those links? Are they relevant? Do they work? Why not check your bio itself - does it tell people what you do simply and clearly?

Just like our vehicles, MOT's are important. Things expire, things stop working and improvements can be made.

Will you be taking our advice? 💥💥💥

hashtag hashtag hashtag hashtag hashtag

Have you heard the phrase 'soft launch' but not really known what it means? We're here to make marketing stress-free for business owners to apply and understand 😊

Have you considered working with a marketing team but are yet to take the leap?

Here is a complete list of our services and how we can help ⤵

We LOVE working with ambitious business owners to help them grow their online and offline presence. 🚀

If any of these services sound like something you could really do with, message us for a no-obligation chat. 😃

OR, head over to our website for more info - www.zebrapr.co.uk

🗓 Just a week to go until our first virtual co-working session of 2024

We love these sessions because they are perfect for

☑️ Getting tasks done that you have been putting off
☑️ Meeting fellow biz owners
☑️ Carving out personal development time for yourself
☑️ Time-blocking tasks to increase your productivity

Want to join us? All you need to do is comment JOIN below, bring a coffee, and we'll see you there 👋