Bemightydigital

Running an e-commerce business can be challenging, but it doesn't have to be. Let's work together to create a customised e-commerce strategy that will set you apart from the competition and help you achieve your business goals! Let's make it happen!

Are you ready for Christmas? Sorry, I said it and it only September, but if you're running a business it's just around the corner and you want to make sure that you are ready to go.

Have pre-xmas audit of your website to make sure you can maximise the festive season with all the visitors coming to your site.

If you are thinking of running ads for xmas it's best to get that started now, before everyone is advertising and drive the costs up, if you can build your audiences now those ads will be less expensive that if you try and build them in November.

What happens in a Power Hour? You can choose what you want to focus on for the hour that could be:👉🏽

⭐️ Website review - let's see what's working and what isn't and how to fix it.

⭐️ Facebook ads Manager review - take a look at your ads manager and make sure it's setup for success

⭐️ Facebook ads campaign review - take a look at your existing ads and make sure they are targeted to maximum benefit.

If you what to know if I could help you then drop me a dm or sign up for a power hour on my website www.bemightydigital.co.uk

Having a strategy and fully thought through approach to creating a Facebook Ad is the best way to make sure your ad is successful.

Facebook is a powerful ads platform with a huge audience with the possibility of you growing your business from your desk. However post ios14 has meant now more than ever you really need to understand who you and what you want your ads to focus on.

When you run an ad campaign you want to think about what your objective is, who your target audience is and what the Call-to-Action is.

If you are focusing of selling a particular product, or are you trying to make people aware of your business and build your audience?

If you want to start running ads to your website here are my top tips:

⭐️ make sure that your website is optimised to convert visitors into customers

⭐️ make sure you have your website connected with your business page properly.

⭐️ identify who you want to target.

⭐️ create your audience based on who you want to target.

⭐️ decide what your objective is; do you want to grow your audience? Capture leads? Make sales?

Forget the idea that you need to start from scratch. Your existing website can be optimised to increase sales without a total redesign, you can improve your conversion by making improvements on your website by identifying where it is not performing and could be losing you sales.

If your website is taking too long to load, it can be a big turn-off for visitors and you could be losing out on sales.

Optimise your website to make it more engaging, offer a better customer experience and increase conversion rates.

Top 3 ways to increase sales on your online shop

⭐️ Mobile friendly website

⭐️ Pages load sub 3 seconds (on mobile & desktop!)

⭐️ The product page is optimised for sales

Would you like to get a breakdown of your website performance and how to get more sales? Send me a DM or sign up on my website (www.bemightydigital.co.uk).

Slow e-commerce sites are a conversion rate killer. If you're not optimising your site for speed, you're missing out on sales.

⚡️0-2 second loading times produce the highest conversion rates for e-commerce sites.

⚡️ A website conversion rate drops by 4.42% every second it takes to load.

Here's how to increase your e-commerce site's speed and boost your conversion rate. Here are some tips on how to do it!

⭐️ Use Google PageSpeed Insights and find out how fast your website pages load.

⭐️ Optimising your website's images is the easiest way to boost website page load time.

⭐️ Remove any unused plugins

Would you like to get a breakdown of your website performance and how to fix things? I'd be happy to talk with you via DM or by signing up on my website (www.bemightydigitalco.uk).

You might be getting traffic to your website but if it’s not turning into sales, what’s the point? Here are 3 ways to ensure your website is working hard to bring in sales.

1. A highly optimised product pages
2. Site speed
3. Mobile friendly

What does a highly optimised product page look like? There are many elements to this but the main ones are to make sure the purchase button is near the top of the page, have customer reviews and show a high-quality product photo.

Site speed is so critical, people will not hang around for your page to load, and also Google doesn’t like slow websites. A slow page load speed will negatively affect your SEO rankings. If people are clicking away from your site, then you are losing out on sales.

Mobile friendly website are a must, more and more website traffic is from a mobile device either a phone or tablet and less and less for desktops. Websites need to work all the way through your sales process. This includes page speed, product page layout and the checkout process, if any of these aren’t optimised then people will be clicking away and will go and shop elsewhere. Site speed is even more relevant on mobile people are often out and about and not on high speed wifi.

Need help with making more sales with your website? Send me a DM or sign up on my website (www.bemightydigital.co.uk) so we can have a quick chat.

People often make the mistake of steaming ahead and running ads to a website that is not going to convert.

Before you start running ads make sure your website is optimised to convert your visitors into paying customers. Most websites have a conversion rate of 1 or 2% so for every 100 visitors you should be generating 1 or 2 sales.

The first steps to optimising your online shop would be to increase your site speed, to make sure your product and checkout pages are optimised to convert sales.

www.bemightydigital.co.uk

Do you have a roadmap and a plan for your digital strategy or are you winging it?
There are common mistakes that small business owners make that mean they could be losing out on sales:
1. Not knowing where or who their clients are and no way of tracking this
2. Not checking if their website loads in a decent amount of time (less than 3 seconds)
3. Not having a mobile-friendly website
4. Trying Facebook boost posts but not seeing much of a return of investment so just give up.
5. Running ads on Instagram but not getting any sales so just give up.

If you are flying blind and trying to deal with customers as well as trying to run your business online it can be difficult to know where to start or even what needs to be done.

For example, people often make the mistake of thinking boosting a Facebook post is running an ad, it isn't. When you boost a post Facebook will show your post to more of your existing Facebook fans or people who have already liked your page, if you want to reach people who don't already know about you, you need to run proper ads.

If you want to run ads you need to have things like your pixel set up and know how to target your ads to the right people (your ideal customer).

Before you run ads though you want to make sure your website is working for you properly, it is a big waste of money if you run ads to a website that isn't optimised for sales (ie it's slow, not mobile-friendly, has product pages that aren't optimised for conversions).

www.bemightydigital.co.uk

A Facebook pixel is something that you put on your website that connects with your Facebook account. It can track what a user does on your website and you can use this information to create very targeted ads.

Have you ever noticed that when you have looked at an item on a website and got to facebook that very same product is being advertised to you? That is being done using the Facebook pixel.

Even if you aren't running ads yet you should set up your Facebook pixel so that Facebook can learn about your ideal customer. Once you have the pixel set up it can start collecting data so that when you are ready to run ads you aren't starting from scratch.

www.bemightydigital.co.uk

4 Ways to Optimise Your Product Page
1. Why?
you might be getting traffic but if your product pages are designed to sell you will be losing sales.
2. What?
The average ecomm conversion rate is between 1% and 2% so for every 100 visitors you should be getting one or two sales. There are proven ways to design your product page that will increase your conversion rate.
3. Photos
One of the most important things on your product page is having a good quality photo of your product, or even better a video. Your customers are online so this is the only way your potential customer is going to see what you have to offer.
4. Clear Call-to-Action
Your "buy" button needs to be easy to find, you don't want people having to scroll down to find it.

www.bemightdigital.co.uk

Most people today have a smartphone and more and more website traffic will be from a mobile device rather than desktop.

Having a mobile-friendly website is a critical part of your online presence.

a mobile-friendly version of your website is customised for mobile so that it is readable and immediately usable without any pinching or zooming.

When viewing your website on a mobile device it should:
1. fast page load (less than 3 seconds)
2. Easy to read and find what you need
3. It is easy to use ie create and order and checkout

Perception is everything:

Often the perceived value and trusty worthiness of your brand are based on the quality of your visual presentation.

When you are selling products online you are there to in-person to tell your potential customer about your product or your quality of service. Your photos must show your products and convey your brand's values.

www.bemightydigital.co.uk

3 ways your website speed can be losing your customers:

1. people won't hang around to wait for your website to load.
A slow website can have a great impact on the success of an online business. Customers are likely to close the window or click away if a page does not load within a few seconds.

2. You will be missing out on sales
The faster your website the more sales you will make, so not only do people not stay on slow-loading websites, the ones that do stay are less likely to buy.

3. Google doesn't like it.
Google will prioritise fast-performing websites, so your site speed will have a direct effect on your search rankings. This is especially important on mobile devices

Landing paging is designed specifically to increase conversion so that the traffic that does land on that page has a higher likely hood of converting than if they landed on your home page.

If you are running a campaign for a special offer and are directing traffic to your website for that offer you want to make sure that those people who have clicked on the link will convert. The worst thing you can do is send them to your home page and let them try and find the offer, you will definitely lose out on sales!

Do you know how many people visit your website and how many of them actually buy something? Your conversion rate is what will let you know how well your website is working for you. There are lots of ways to increase your conversion rate and you should really get this nailed down to see your sales go up without having to run paid traffic to your site. Now, who doesn't want that?

The food and drink average conversion rate is around 1.76%. A 1% conversion rate would mean for every 100 visitors one of them would buy a product. If you feel that your website conversion rate is too low then you want to take a look at what it is on your website that might be losing you money.

The 3 major culprits of low website conversion are:
1.Slow website
1. Not optimised for mobile
3. Poor product page
4. Bad checkout experience.

Having a clear call to action is vital, people land on your product page do not want to have to scroll or fill in lots of options before they get to the buy button. Make it clear, front and centre and bold, maybe even have it clash a bit with you colour scheme.
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Site speed is so important and when you are running an online shop it could be costing customers. When your site is slow people don't hang around and wait for it to load, and when they're gone they are probably gone for good. This isn't all doom and gloom though, often you don't haven't re-do your entire website, some simple optimisations can have a big impact.

You can book a one-to-one zoom session with me and we can spend the time working on your business. You can use the hour to focus on facebook ads or your website. You will come away with a clear action plan and a recording of the session you can watch back after.

Running Facebook ads the right way is the key to getting the right sort of traffic to your site, but once you have figured out how to do that what happens when they land on your site? If a website takes longer than 3 seconds to load 54% of visitors leave.

Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5). (portent, 2019)

Having a slow website can have a substantially damaging effect on your bottom line. I help website owners improve website speed which means more visitors and more sales.

I help businesses develop highly targeted Facebook ad strategies that are designed to hone in on their target audience and find more of the right customers that will love your products.

Are you looking for help to:

🚀 Get more traffic

🚀 Get more customers

🚀 Be seen by more of your target audience

🚀 Increase sales

How I can help you and your business:

Facebook Ads Management: I am a trained Facebook and Instagram Ads Strategist helping clients find more of the target customers and bringing them to your website.

Website Audit: I can audit your website to identify if there are areas that might be losing you valuable visitors and driving down your sales.

Site Speed Optimisation: I can improve your page load times on desktop and mobile to drive up your sites conversion rates to bring you more sales.

Send me a message to book your free 20-minute call to find out how I can help you increase your online sales. Or set up a meeting https://www.bemightydigital.co.uk

20 Minute Meeting - tracey devonald