The Performance Marketing Agency

The Performance Marketing Agency updated their website address.

We are proud to be supporting our local business community by becoming one of the Worcestershire1000 . Great to be one of the 1000!

Happy 2021 from our very chilly base in Worcester. Here is the view from our office this week.

It may be a virtual Christmas but here at The Performance Marketing Agency we would like to take this opportunity to wish you a happy, healthy and safe festive holiday. Here's to a better 2021!

Our office will be closed 24th December and will reopen on 4th January 2021. We will of course continue to monitor and optimise our clients' campaigns throughout the holiday.

Happy Christmas!

Getting Your Ecommerce Website Ready for Black Friday.

It’s less than a week away, 27th November is Black Friday ensure your e-commerce website is ready to tackle a Black Friday unlike another.

Check your analytics, take time to understand your visitors buying journey, where do they arrive, where do they go, where do the leave… if it’s not your order confirmation page what’s going on?
Speed is of the essence always online, make sure purchases can be made straight from category pages to maximize conversions and hide out of stock products so the visitors can be confident in stock supplies.

Test, test and test again. Just because your e-commerce website is receiving some orders doesn’t mean it’s working for everyone. Conduct end to end tests (including the payment your gateway) to be sure you unearth any issues before your visitors.

We will remember them.

It's Half Term - Get the Kids Coding

It's often a daily battle with kids over half term... they want to spend all day glued to You Tube or playing Fortnite you want them to do something more 'worthwhile'. Whilst there's a huge amount of educational resources online, they are don't always appeal. But getting kids coding is something that could really give them a leg up if they want to have a career in digital. There's a great selection of different options available, all designed for children to make learning coding fun. Take a look. Here's few to get them started: .org , ,

Have You Ever Wondered... What Display Marketing really is?

I'm sure there has been the odd occasion at work where someone starts banding around digital jargon and you're thinking, "What on earth is that?". But who likes to ask?
At The Performance Marketing Agency we're here to be helpful, and we're happy to answer any questions you may have.
This week Display Marketing.
Sounds really grand but actually it's just a form of paid advertising. They are paid graphical ads which appear on websites, apps, social media and other online media. They can be ideal for increasing your reach and brand awareness as they can be carefully targeted, on the basis of previous behaviours as well as demographic criteria etc. They're pretty nifty and the cost per click can be lower than convention Pay Per Click Advertising.
Let us know if you have any questions and we'd be happy to help.

Tomorrow is World Mental Health Day, so take 5 minutes, close that laptop, switch off that tablet, put away your phone and breathe - silence really can be golden. 💚

Sometimes it’s better to be a digital hare than a tortoise.

Like most people in 2020 I have relied even more on the speed of my connection - whether for work (ok so that may be not news in my case), entertainment, or even educating my kids as they tuned into lessons for the first time. What it did highlight though is the internet speed is crucial. As social freedoms are reduced again this autumn the load on the services is going to increase and a fast broadband package is going to be key.

But it’s not just your broadband which needs to be quick, load speed of websites is also vital. Did you know search engines penalize websites which are slow to load? This is when it pays to be a hare not a tortoise! Talk to us about performance and speeding up your website.

Even with the high street open for business online sales increase over 40%.

We all did more shopping online over lockdown, after all what choice did we have? But now even with the shops open we’re sticking with online. Figures released by BRC-KMPG Retail Sales Monitor state that August 2020 still saw an over all decline of 3.9% in in-store sales but there was striking 42.4% rise online non-food sales year on year. Online retail is becoming more competitive and the high street has taken another serious blow with Covid-19.

With this in mind how robust is your online e-commerce presence? Could your site have a better user experience and customer journey? Is it getting found or is languishing on the online equivalent of an isolated back street? We can help. Talk to us about maximizing your e-commerce sales today.

The Performance Marketing Agency updated their business hours.