ASCreative UK

When it comes to all things social media for your brand, a content calendar is a must. It's a useful tool for brainstorming, planning, managing, scheduling, and posting content to your social networks. Here are five steps to putting one together for your small business.

Make a Strategy: Consider if you'll be preparing your social media content weekly or monthly before you start developing your schedule.

Brainstorm: Examine the week/month ahead, noting any impending holidays, product releases, and so on, and start thinking! Come up with a few ideas for each platform and start planning how you'll put them into action.

Plan Out Content: After you've gone through all of your ideas and figured out exactly what kind of content you want to post, start mapping out what you want to post on each day and for each platform where your business is active.

Create Your Own Content! Batching your material entails planning out all of your content in one sitting. Set aside a day to think out your copy and any related images. This is a lot more productive strategy for many marketers and small company owners than writing content every day.

Schedule / Publish: You may schedule all of your posts using a scheduling service (get in touch with us and we'll propose the best option for you), or you can set reminders and post manually. Just be sure to include all of the key elements for each post, such as a caption, photo or video assets, a link, any hashtags to include, location tag, the date to publish, and the platform(s) to post on.

The underlying difficulty with the traditional manner of working is that finding a job that falls precisely into the category of "something you enjoy" is extremely tough.

When you don't care about something, putting in the hours and effort to make it great becomes an unpleasant procedure to get out of the way each day, rather than something to look forward to.

When you establish a business, though, you have the opportunity to transform something you enjoy into a source of revenue since you get to choose whatever element of life it revolves around. That's when the magic happens. The trip turns into a passion, and even a small bit of fun.

That's not to suggest you won't have to work hard – quite the contrary – but it will become something you want to do rather than something you have to do.

But, since you're enthusiastic about it, you see it through and transform it into something that is both valuable to the world and profitable to you.

We’d like to give a huge shoutout to our client Latin Shine Dance Company 💃🕺✨

We've been collaborating with them since the beginning of the year and loved every moment. Latin Shine Dance Company began as a concept, and we had the incredible opportunity to help them bring their dream to life. We've been honoured to be a part of their journey from the beginning, when we produced their branding kit, which includes their logo, website design, flyers, and posters, and assisted them in bringing their vision to reality!

We then installed Google Analytics and SEO, set up their social media channels, and implemented online and offline marketing campaigns. We're now assisting them with creating content for their social channels and providing weekly reports on their social media, CRM, and website analytics.

We're happy of what we've accomplished together, and we continue to enjoy working with them.

If you would like to learn more about them, give them a follow Latin Shine Dance Company or visit their website.

latinshine.co.uk

How many small business can answer, "Yes, this occurs every day!"

If you agree with this, raise your hand. 🙋‍♀️

Thought you were the only one who did it? Nope, we all do it. 😅

The little things bring a smile to our faces. 😁

If you've ever considered beginning anything, now is the time! Continue to take action and look for the positive in every scenario. Knowing your worth, having a strategy, and cutting out the noise should be your top priorities.

Let me tell you about the year 2020, when I first started my business. I had no notion what my true capabilities were. Even though I had past experience in several firms, I had my worries about whether the entire concept would work. I decided to go full time a few months later and was confident in every aspect of the business.

Today, I am pleased to own a home-based firm that assists local and family owned companies with digital marketing, design, and website needs. It was simply a matter of getting started and believing in my vision.

Everyone has a life to live, so don't be concerned about what others think of your decision. Following your heart is entirely up to you.

Creating a Reputable Brand 🤝

In every sector, having a brand that people can trust and rely on is critical! Building trust and cultivating a favourable relationship with your audience are both dependent on it.

So, how do you establish trust?

👉 Establish a powerful, personal, and consistent brand voice by being open.
👉 Encourage consumers to submit reviews.
👉 Engage and connect with your audience.

How do you establish brand trust?

The generic definition, which you can get on Google, is "a person who establishes a business, taking on financial risks in the expectation of profit." But there's a great deal more to it. You must believe in your ambitions, expect some setbacks along the way, but above all, never give up!

What is the purpose of digital marketing?
Reaching your target audience is an essential component of every successful business. The global population is increasingly turning to the internet. There are billions of internet users, therefore if your target market is online, you should take your business there. Another important consideration is the never-ending competition. You must begin digital marketing if you want to stand out from the crowd and make your business concept a reality.
Digital marketing propels your company to levels of brilliance you never imagined possible. This will lead you into a new era of marketing in which your services are available to your clients 24 hours a day, seven days a week, and they may contact you over the internet at any time. This makes marketing more intelligent and practical for both sides.

A call to action, or CTA, is a marketing term that encourages readers to act. It can persuade the reader to register, buy now, or just take another step toward becoming a customer of the company's goods or services.

These easy steps can help you feel more productive and inspired when working from home, as well as taking care of your mental health.

What exactly is on-page SEO?

On-page SEO is the process of optimising web page content for search engines and visitors.

Google looks at a variety of factors on a web page to determine whether it is about what someone is looking for, including the URL, page title, headers, page text, and more.

✏️ Conduct extensive keyword research to determine the greatest potential keyword for each of your web pages to rank for (pro tip: they must all be distinct!)

✏️ Ensure that the keyword appears in the page meta data in a consistent manner.

✏️ Include the keyword in your page copy.

✏️ Put your term in the alt tag of the picture.

Have you attempted any on-page optimisation techniques? L et us know how it went!

Happy Thursday!

Have you spotted us in the Chiltern View Magazine yet?

For any digital marketing and design queries get in touch today!

Search engines must comprehend exactly what type of data is accessible and offer it to users in a sensible manner. Crawling, indexing, and ranking are the methods they use to do this.

Crawling - They pay particular attention to new websites and recently altered material. They use data like URLs, sitemaps, and code to figure out what kind of information is being presented.

Indexing - They analyse website data for good or negative ranking signals and store it in the appropriate area on their servers throughout the indexing process.

Ranking- Search engines begin making judgments about where to display certain material on the search engine results page throughout the indexing phase (SERP).

If you need support with your seo services, DM us today!

This month is just rushing by! How is it almost June?!

Lots of new projects coming up, so I might not be as engaging, but I will be around to say hello now and again! :)

Have a great week everyone!

The way you promote yourself is through your own brand. You want the world to perceive you as a unique blend of talents, experience, and personality. It's how you tell your narrative and how it reflects your actions, words, and attitudes, both stated and unsaid.

It's not only about your name and logo when it comes to personal branding; it's also about establishing trust. It's the way you represent yourself, the way you do business, the way others see you, and how they feel when they work with you.

Beginner's Marketing Advice

Marketing is typically seen to be a simple talent.

When you have a purpose in mind for your material, though, it requires a lot more than merely uploading and spamming as much as you can.

Content is created through the following processes:
- brainstorming
- market research
- designing
- tactics
- experimentation
- attitude
- patience
- consistency
- Planning
- Ex*****on

Hats go to everyone who puts in such a strong effort each and every day.

SHARE this with someone who could benefit from it.

Words to live by! 💜

A little to help you through the week.

I'll go first: "Am I getting closer to my goal?" 😅

Comment below what you ask yourself. 😁

When you're ready to give up, something wonderful generally happens. Take a deep breath and keep going!

We're excited to share with you that we're working on launching a new website to better serve our clients. Our completely new site will be faster, simpler to access, and will have a variety of new features. Keep an eye on our account for further information as it becomes available.