Alcohol-Free Spirits

https://www.linkedin.com/posts/reynald-grattagliano-48318672_saudiarabia-alcoholfreelife-alcoholfreelifestyle-activity-7014531739498774528-4utO?utm_source=share&utm_medium=member_android

Reynald Grattagliano on LinkedIn: ARKAY ALCOHOL FREE BAR OPENING THIS MONTH IN JEDDAH SAUDI ARABIA ARKAY ALCOHOL FREE BAR AND LOUNGE OPENING IN JEDDAH SAUDI ARABIA

Reshaping the beverage retail environment to promote and sell alcohol free spirits drinks

By Reynald Vito Grattagliano, Founder and Scientist at the American Alcohol-Free Spirits Association Non-Profit.

In the USA, liquor-promoting environments are driving an epidemic of alcoholism through the increasing promotion and sale of liquor and unhealthy drink. Beverage retail businesses play an important role in shaping the beverage retail environment through their marketing practices, which ultimately influence dietary preferences and consumption patterns.
What is a beverage retail environment? It encompasses all the places where adults can buy and consume liquors, drinks, and soft drinks. But a major shift is taking place: fresh food markets are being replaced by supermarkets; restaurants serving traditional food are being replaced by fast food joints; and small independent vendors are being replaced by big international branded shops and outlets. This shift brings some benefits such as convenience, beverage safety, a wider range of products and sometimes lower prices. However, it also creates an environment where multiple marketing strategies are used to target customers to encourage them to buy liquor instead of alcohol-free spirits.
More specifically AAFSA’ Washington lobbying will:

1. Build the evidence base to show how beverages retail marketing influences people’s beverages purchasing habits and how retail beverage environments can be modified to promote healthier options in the USA. This type of evidence is essential as the basis for government policies, for retailers to identify opportunities to become healthier, and for the public to understand how the environment affects their drink preferences and choices.
2. Support governments to introduce, strengthen and enforce policies, regulatory frameworks and strategies that safeguard adult from the influence of unhealthy drinks marketing early in life.
Key policies include:
o fiscal measures that promote healthier drink including taxes on unhealthy products such as sugar-sweetened beverages.
o regulating the sales and marketing of unhealthy drink to children.
o front-of-pack nutrition labelling and menu labelling signaling which items are high in unhealthy fats, sugar and/or salt; and
o requiring alcohol free spirits drinks environments in settings, supermarkets, food and liquors stores, convenient stores, fast food, restaurants and vending machines.

3. Work with beverages retailers who are crucial actors in influencing alcohol-free spirits diets through Alcohol Free Spirits placement, Alcohol Free Spirits promotion and Alcohol-Free Spirits packaging. Responsible business conduct through beverage marketing in retail promotes respect to adult’s right to health and adequate nutrition.

4. Form a multi-stakeholder alliance for information exchange and collective action to reshape the urban beverage retail environment across the USA.
This is the first of a series of blogs in which AAFSA highlights actions that need to be taken in the USA to reduce alcoholism-promoting environment for all adult and make healthy drinking easier

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