Sarah Archer

⭐️ [Podcast] Unlocking the Cheat Code to Better Health and Performance with Margie Chavasse

Are you putting up with health niggles like stomach bloating or brain fog, that cause you discomfort, embarrassment, and throw you off your speaking game?

Many people do, when they can’t get answers as to why.

That’s why I’ve brought Margie Chavasse on the show.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/296 or on Apple Podcast

⭐️ [Podcast] Quick Tip - Nuggets from the Speaker Summit

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content - this one is sharing expert advice from the speaker summit.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/294 or on Apple Podcast

⭐️ [Podcast] Breaking the Silence with Don Ryan

How do you approach speaking about a topic that is triggering, uncomfortable, and often taboo?

My guest, Don Ryan, has broken his silence about the loss of loved ones by su***de, in order to eradicate shame and stigma, and start conversations that could save lives.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/293 or on Apple Podcast
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How do you approach speaking about a topic that is triggering, uncomfortable, and often taboo?

My guest, Don Ryan, has broken his silence about the loss of loved ones bysu***de, in order to eradicate shame and stigma, and start conversations that could save lives.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/293 or on Apple Podcast

⭐️ [Podcast] Quick Tip - Why We Avoid Making Decisions and Give Up Too Soon!

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content - this one is on how to make your talk more marketable.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/292 or on Apple Podcast

⭐️ [Podcast] The True Levers You Need to Pull for Positive Change with Ruth Taylor

If you want to be a transformational speaker then you must influence the audience and inspire action.

There is a belief that the big motivators for people are fame and fortune, but Ruth Taylor will share the real levers you need to pull to effect change.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/291 or on Apple Podcast

⭐️ [Podcast] Quick Tip - Why Most Speakers will Never Get Paid to Speak

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content - this one is on creating your mission statement.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/288 or on Apple Podcast

⭐️ [Podcast] Making National Security Meaningful with David Van Bennekum

Some subjects feel too nebulous, too emotionally charged, or just too big to tackle.

National Security is one, and yet David Van Bennekum has made it his mission to not just tackle it, but to make it fun and relatable.

Listen to find out how!

You can listen via this link: https://thespeakingclub.com/episodes/tsc/286 or on Apple Podcast

⭐️ [Podcast] License to Thrill… Your Audience

Want to get more consistent results when you speak?

Can’t understand why sometimes the audience is ‘with you’ and other times they’re as engaged as your grandad after Sunday lunch?

There are a few possible reasons and I’m going to share those in this show.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/285 or on Apple Podcast

⭐️ [Quick Tip] Why You Need to Think Like the Victim Not the Hero

These tips originate from issues that come up for students, and questions from my audience.

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content - this one is on creating your mission statement.

If you want to get your question answered DM me on Instagram or LinkedIN .

You can listen via this link: https://thespeakingclub.com/episodes/tsc/284 or on Apple Podcast

⭐️ [Podcast] Making Your Brand Uniquely You with Becky Benfield-Humberstone

With ‘gurus’ popping up everywhere and AI and automation growing, it’s easy to fall into the trap of looking and sounding like every other brand out there.

So, how do you avoid it? Well that’s where my guest Becky Benfield-Humberstone, the Brand Artisan, comes in.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/283 or on Apple Podcast

There are some moments an author will never forget ...

Having the final draft of your book done.
Holding the first copy of your book in your hands; and
Realising that it’s on you to shift the many, many copies of your book now cluttering up your home!

Because, these days, it doesn’t matter whether you’re self-published or you have a book deal … the book marketing will fall squarely on your shoulders.

The days when publishers organised book tours and signings are long gone … just like most of the book shops and radio stations that used to host them.

So … after your book launch party has happened, after the initial flurry of interest has died down, and you’ve exhausted your existing network … what then?

What’s the best strategy to get people finding out about you and your book?

Well, it’s the same as it was in the good old days … you do a book tour.

It’s just that there are different platforms for you to engage people on today, and one of the best ones is podcasts.

I don’t mean creating a podcast, which has some start up obstacles, I mean becoming a podcast guest.

Here are some of the reasons why it's such a great strategy for promoting your book:
· It’s low friction, all you need is you, your message, and a half decent mike.
· There’s no regular commitment, you do guest spots when you want.
· Unlike social media posts with a shelf life, podcast audiences keep on growing long after you’ve done the interview.
· You’ll reach a much broader audience because you can angle your message for podcasts across so many niches.
· The podcast host will also be promoting your show.

And … it works!

I’ve interviewed so many authors on my podcast over the years, and whether they are big names, or first-time authors, I always get my listeners telling me they bought the book.

I’ve also felt the power of podcast guesting myself.

Catherine Weetman is a circular economy expert and author, one of my clients and biggest advocates, (as I am of her work). I remember a little while ago asking how she found me, and this is what she said:

“I heard you on Graham Allcott’s, ‘Beyond Busy’ podcast, that led me to your podcast and website and then I signed up for your Snackable Story Challenge Course from there.”

Catherine ended up working with me to get her talk done, and has since recommended my masterclass and programme to other authors in her group, who have gone on to work with me on their talk.

From that one guest spot, I reached a whole new audience and made multiple sales.

That’s an example of why podcast guest spots have become the number one marketing tool for many authors and speakers.

Next week, I start working with a new group and the outcome is simple, get booked on podcasts that your target audience listens to and make the most of the opportunity.

If you’d like to join us, either pop a 'yes' below or message me, and I'll get you all the details.

⭐️ [Podcast] Quick Tip - How to Show Authority Without Shoving it in People’s Faces

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content - this one is about how to increase the impact of the start of your talk.

These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN .

You can listen via this link: https://thespeakingclub.com/episodes/tsc/282 or on Apple Podcast

⭐️ [Podcast] Karmic Selling - How to Win Big and Feel Good with Stan Gwizdak

Traditional sales techniques can leave both seller and buyer feeling regret.

In reality, no one wants to feel like they’re selling their soul to get the sale, but how do you sell authentically and still get results?

That’s what Stan Gwizdak is here to share.

You can listen via this link:
https://thespeakingclub.com/episodes/tsc/281 or on Apple Podcast

⭐️ [Podcast] Stop Being Humble and Step into Your Power with Lisa Bragg

Is it possible to brag in a way that attracts people to you, rather than turning them off?

Lisa Bragg, author of Bragging Rights believes so, and she is here to redefine bragging and share exactly how to do it the right way.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/277 or on Apple Podcast

⭐️ [Podcast] The Art of Explanation with Ros Atkins

Ever found yourself struggling to explain something complex? Then listen up!

Ros Atkins has spent years making the news engaging and relatable, and he’s here to demystify the art of effective communication and offer tips for conveying even the most intricate ideas with ease.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/274 or on Apple Podcast

⭐️[Podcast] The Epic Journey to the Stage with Jamie McAnsh

Overnight Jamie McAnsh became paralysed, with no idea why.

He has overcome relentless adversity to create record breaking achievements, a global business, and an international speaking career.

He is here to share his story, and some great tips for resilience and navigating your speaking journey.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/273 or on Apple Podcast

Aspiring author.
Frustrated author.
Published author.
Disappointed author.

If any of those resonate, then this post is for you.

Today, (Friday, 27th October), is the LAST DAY to grab The Profitable Author Toolkit.

This is a stunning bundle of goodies containing $500 worth of resources from myself, and other experts and marketers to help you get your book and ideas out into the world and into peoples' hands.

But first you need to grab it with yours. (Link is in the comments)

One of the biggest lessons I’ve learned from writing a couple of non-fiction books is...
.. if you aren’t strategically marketing them, it will be an uphill struggle to become a profitable author, making book sales, and winning any follow on clients for your services or programmes.

The marketing initiatives don’t need to be huge; they just need to be intentional, and consistently placing you in front of your ideal audience aka your ideal clients.

And that’s why I'm really excited to share about this amazing resource that has been put together by a range of experts, specifically for authors.

It’s called The Profitable Author Toolkit, and it’s an incredible online buffet of 20 author focussed profit building resources. Together, this bundle is worth over $5,000, but you can get it for FREE for a limited time.

You’ll get to choose gifts from the world’s top book marketing experts, and these include effective, proven methods to boost your visibility, credibility and authority - all the reasons you wrote your book- so you attract thousands of subscribers, and enroll great clients online.

And I’m honoured to be included as a contributor. When you register you’ll get access to my gift: a live, online masterclass on how to Turn Your Book into a Profitable Talk in 6 Steps.

This promotion is on for just a couple of weeks, so follow the link in the comments to grab the bundle.

Enjoy!

⭐️ [Podcast] Getting the Slide Advantage with Philippa Leguen de Lacroix

When I saw the work of Philippa Leguen de Lacroix and her company Presented, I had to get her on the show.

You are going to get tips from a speaker and epic designer on how to make your slides your secret success sauce!

You can listen via this link: https://thespeakingclub.com/episodes/tsc/271 or on Apple Podcast

Most of my clients are mission driven rather than solely profit driven.

They have a big idea they want to share in order to effect positive change in people, organizations, and the wider world.

They want their talk to ignite the desire for change, and create a burning platform, so that the audience takes action to buy the books, courses or services that they have developed which really make the change happen.

But many of them hate the idea of ‘selling’.

And often in the context in which they are speaking, it’s not appropriate to make a ‘pitch’.

So … when they speak, they educate their audience, offer practical tools and tips, and maybe even do it all in an engaging way.

But no transformation takes place … and no-one takes action.

Sure they might get some compliments, but they don’t get any conversions.

Which is what used to happen to me, when I started my business the first time around.

Back then, I had huge baggage around being ‘salesy’ from being conned out of all the money I’d saved up for my Mum’s Christmas present as a child (if you want to hear the full story - I’ll pop a link to a video in the comments)

And I made a huge assumption!

I was a Betty Big Boots, and assumed that with my background in stand up comedy and performance, people would be queuing up to work with me after I spoke.

But they didn’t!

People said nice things, and told me how interesting and entertaining my talk was, but rarely did I get people taking the next step to work with me.

I ended up having to go back into a corporate job, but I was determined to discover how to solve the problem.

I set out on a marketing, sales and influencing odyssey and discovered how to connect with the audience in the right way to sell the idea and get people into action.

And when I blended this stuff with my business, storytelling and performance tools, everything changed. My talks started to get results - anywhere from 10% conversion on a bad day, to 100% on a good day.

And of course - that led to my own mission. To show caring, authentic, change-makers that it is possible to create a captivating, entertaining, client winning talk in a way that is aligned to their values and no-one feels pitched to.

And that is what I’ll be doing in my talk blueprint masterclass on 19th September.

I’ll be walking you through the six ingredients you need to develop a game changing signature talk that sells without selling - and you’ll create the outline for your own talk in the session.

So, if you are an author, coach or consultant who wants to have a talk that they are excited to share, and gets results then this will be perfect for you, and you can book your place here: www.saraharcher.co.uk/masterclass

⭐️ [Podcast] Quick Tip - How to Downsize Your Keynote

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content.

These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN .

You can listen via this link: https://thespeakingclub.com/episodes/tsc/270 or on Apple Podcast

⭐️ [Podcast] Decoding Audience Sophistication: Tailoring Talks for Maximum Impact

I often talk about needing to develop audience intimacy to become a successful speaker.

But if you want to resonate deeply and convert madly, then you need to take things to the next level, and that’s where understanding ‘audience sophistication’, and this show comes in.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/269 or on Apple Podcast

⭐️ [Podcast] Increase Your Speaking Impact by Creating a ‘Push and Pull’ Talk

Like the sea, an effective talk should have an ebb and a flow, where you’re either intentionally ‘pushing’ the audience, or ‘pulling’ them.

But why should you do this and how do you leverage our human programming to do it?

That’s where this show comes in!

You can listen via this link: https://thespeakingclub.com/episodes/tsc/268 or on Apple Podcast

⭐️ [Podcast] Telling Stories and Creating Legacies with Jo Gatford

The best talks are full of stories, because they are the most powerful way to engage, entertain and move our audience.

In this show, author, editor and writing coach Jo Gatford is here to help you make your stories shine on paper or on stage.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/267 or on Apple Podcast

⭐️ [Podcast] Exploratory Writing and the Truth About Business Books with Alison Jones

Communicating one to many increases impact and sales, and speaking or writing a book are alternative ways to achieve this, but which comes first and how do you ensure your book is good?

Publisher and book coach Alison Jones is here to share the answers.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/262 or on Apple Podcast

Serendipity.

Finding gifts and valuable things by accident.

Have you just been booked to do a talk?

Joined a networking group that has speaking slots available?

Written a book or launched a product that you want to create a signature talk around?

Then seeing this post could be serendipity in action, as this is the last call for my Masterclass.

In this two hour workshop I will be taking you step by step through my Heart Map Talk Structure that makes talks easy to remember, easy to flex and easy to get results like these:

40% audience conversion
Newspaper headlines
More bookings
Career promotion

It's live, and interactive.

You'll walk away knowing the exact ingredients for creating a talk that engages and motivates both you and your audience.

Plus we will definitely have fun.

See you there?

Really looking forward to speaking at the West Sussex Business Expo next week.

I'll be sharing a new definition of marketing and the big mistakes that will sabotage your success, regardless of the channel you use to generate leads. Whether you use speaking, social media, blogging or expos, you are wasting opportunities and resources if you are falling into these traps. Find out what they are and what to do instead, so that you get better results this year.

Hopefully see you there...

Find out more via this link: https://www.linkedin.com/events/westsussexbusinessexpo-march2026990283291526361088/comments/

West Sussex Business Expo - March 2023, Fontwell Park Racecourse | LinkedIn Join hundreds of local businesses at the West Sussex Business Expo which is taking place on Wednesday 22nd March 2023 at Fontwell Park Racecourse. Enjoy the opportunity to openly network with over 250 attendees from across West Sussex at West Sussex's largest business show, whilst exploring the exhi...

⭐️ [Podcast] Engaging Ostriches and Speaking about Super Wicked Problems with Catherine Weetman

How do you motivate people to tackle a problem when there’s no clear solution?

How do you get people to listen when you’ve chosen a topic with the path of most resistance?

That’s what regeneration and circular economy specialist Catherine Weetman is here to share.

You can listen via this link: https://thespeakingclub.com/episodes/tsc/260 or on Apple Podcast