Lockhart Meyer Salon Marketing

How much would a town centre billboard cost you? A small fortune.

But your salon's windows are free 24/7 advertising gold every day of the year.

Snazzy salon window tips:

1️⃣ High street stores pour money into their window displays for a reason. They know the value of eye-catching windows.

2️⃣ Pick a theme: Tell a story.

3️⃣ Be different: Add a twist or fresh angle.

4️⃣ Use bold shapes and colours: Keep headlines short and readable in seconds.

5️⃣ Focus at eye level: Incorporate movement to catch the eye.

6️⃣ Update often: Don’t let your windows go stale.

7️⃣ Invest in lighting: Light up your sales, especially in winter and weekends.

8️⃣ Make your salon windows work as hard as you do!

My latest blog looks at the powerful marketing strategy one salon owner used to transform her business from barely breaking even to a thriving success. Get it here https://bit.ly/3KJGgNZ

"Goals are good for setting a direction, but systems are best for making progress." - James Clear, ATOMIC HABITS

In his mega best-seller, James Clear says marketing goals can give us direction and motivation in the short-term, but medium-term, a well-designed marketing system will always win.

Making small, incremental changes to our daily marketing routines (a system) is the best way to bring about lasting transformation.

When it comes to marketing your salon, why not try shifting from a goal-oriented mindset to a system-oriented approach?

Adding your brand colour to your Insta Stories can help you find new clients:

👉 Instant recognition – it’s like spotting your best friend in a crowd. Your brand colour sticks in people’s minds, making your posts quickly recognisable.

👉 Stand out – it’s like wearing a bright outfit at a party. It grabs attention and makes your salon stand out in a sea of social media content.

👉 Brand vibes – it sets the mood. Whether your brand’s a calming mint or an energising pink, it helps tell potential clients what they can expect from your biz.

Here’s a quick hack…

1️⃣ Open Insta Stories. Now tap the photos sticker to upload an image featuring your brand colour.
2️⃣ Use the colour picker tool to sample the colour.
3️⃣ Use this colour for your Story's background, text or draw tool.
4️⃣ Slide the reference image to the trash.

It’s probably the first thing a visitor to your profile sees. So, make the most of its 150 characters with this quick checklist:

1️⃣ Add keywords like beauty, salon and haircare.
2️⃣ Ensure your contact details are visible.
3️⃣ Promote your seasonal deals and latest offers.
4️⃣ Use link in bio tool for easy appointment bookings.
5️⃣ Include a strong call-to-action – "Book now."
6️⃣ Add your unique salon hashtag.
7️⃣ Use emojis for visual interest but don’t overuse.
8️⃣ Make a calendar note now to check it again in 3 months.

💡 And don’t forget to use the 'Highlights' feature to showcase services, reviews and special offers.

Did you know that the average hair and beauty business loses 10-25% of its clients each year?

Put another way, in 3 years you may lose around half of your salon client base. So being seen and found locally by potential local clients is key to your growth and profits.

Try these 2 tips to get found by new clients...

👉 Boost your local SEO rankings

Google loves showing high quality, reputable results to search queries. When your salon racks up good reviews and strong star ratings, it tells Google your clients are leaving happy – and that boosts your position in the search rankings.

Of course, there are lots of other factors too but getting glowing reviews is one of the best ways to boost your local Google ranking and catch the eye of new clients.

👉 Get seen with local hashtags

Always pop a location tag on your posts. It’s like putting a pin on a map that shouts, “We’re here.” This helps your salon pop up more easily in local searches on Facebook and Instagram.

And don’t forget to use local hashtags e.g. to expand your reach.

Try these and watch your salon attract fresh faces and keep your appointment books full.

With Father's Day is just around the corner, in my latest blog I’ve cover everything you need to know to target the right audience – PLUS it’s packed with salon promotion ideas and tons of inspo for putting some ‘Dad-Appeal’ into your salon social. And, of course, in-salon and local marketing tips to boost your sales 🤩

Get your clients buzzing and your biz booming – dive in here https://bit.ly/2RGftua

Hey Salon Social Club Members

It’s the 1st of the month and we've just dropped some game-changing marketing content for you for October 🎃🍂 so you can market your salon in minutes.

Just a few highlights from October’s 31 day planner…

🎅 Kick off your festive marketing with our done-for-you Reel and Story templates to announce your Christmas hours and remind your clients that these appointments are going like hotcakes.

💰 Give a BIG boost to your festive retail sales and get January 2024 booked up with your Campaign-in-a-box toolkit for a one-day-only salon event. Everything you need to plan and market a super-successful and profitable event… Club Canva templates, email and social post templates plus buckets of professional tips and hacks for squeezing the most out of your event with the least amount of marketing hassle, stress and hard work.

❓ Got a marketing question? Just ask. I’m here to help and it’s free as part of your membership.

🖋️ Check out your monthly done-for-you client blog – it’s a gentle, not too salesy way to promote your services and products.

👻 You’ve tons of Halloween fun and puns for a boo-tiful, fang-tastic October on your salon social.

🎗️ And, of course, ideas and posts for Pink October to help you make a meaningful impact this month.

Get ready to own October like a boss 🤩

AND THE WINNER IS...

We’re delighted to announce Wendy and the team from Re:new Hair and Beauty by Expressions pressions are the lucky winners of our recent giveaway competition.

Their prize is £2,000+ of salon marketing:
⭐ 12 month's membership of the Good Salon Guide
⭐ £750 of expert hands-on support from Lockhart Meyer Salon Marketing
⭐ One year's hair membership from the Salon Social Club

Congratulations to Wendy and the Renew team – we can't wait to get started!

With the economy on a downturn, attracting new hair or beauty clients is more important than ever.

And social proof is one of the best marketing tools for finding your dream clients. It’s also free.

In my guest blog for the Good Salon Guide I look at the marketing buzz around social proof. How you can use it to grow your business. And how to generate more. See how to make it work for you here... https://bit.ly/3RJdyPz

Starting to feel the pinch with inflation rising and the cost-of-living crisis biting?

As clients tighten their belts you really don’t have to splash the cash to stay ahead of your local competition.

Small changes (that don’t cost a fortune) can, and will, make an irresistible difference to your biz.

No, really. Stick with me a second.

Try my ‘little things count’ approach to client service for BIG results. Read my blog here https://bit.ly/3bpstOk

Is your salon marketing inclusive? Scratch chats to Alice Kirby, founder of Lockhart Meyer Salon Marketing and the Salon Social Club, about the importance of inclusive marketing and why your salon needs it now, more than ever. https://bit.ly/3ES3oow

Love it or loathe it, Black Friday is a cracking salon marketing tool.

But… only when used properly.

And that’s the trick ⚡

In her latest blog Alice looks at how beauty, aesthetic and hair businesses can make the most of Black Friday. You don’t have to go discounting and throwing profit out the window to have a successful Black Friday as you can read here https://bit.ly/30sI75V.

Do your profits plummet in autumn as salon clients s.t.r.e.t.c.h their appointments out to December?

Many hair and beauty businesses have a lean time in October/November.

But it doesn’t have to be slow.

Outpace the competition this October ⚡ with Alice’s latest blog https://bit.ly/3CWdK5H where she shares practical tips and easy-to-implement ideas to give your salon marketing a boost this fall.

As the sun mellows and the leaves turn, the new season is the perfect time to make a retail splash on your salon social. Get marketing those new colourways and seasonal hair and beauty products.

But... it’s pointless making a big marketing splash on social if your in-salon retail displays are boring, stale and (let’s be frank) meh 😬

Don’t worry. Hair and beauty merchandising isn’t rocket science – but getting it right will turn you into a retail star and boost your bottom line 🔥. Try these 10 simple steps to merchandising magic in Alice Kirby’s latest salon marketing blog here https://bit.ly/3nzM9Tx

REMEMBER: Your retail products won’t sell themselves. But strong merchandising + strong social marketing will.

In our latest salon marketing blog Alice Kirby looks at why a client blog is still a key tool to grow your biz. Even if you market on social. Read it here... https://bit.ly/3mYNpPK

Do you have a loyalty scheme for clients?👯‍♀️ Alice Kirby, of Lockhart Meyer Salon Marketing, shares her top tips on how to ensure it benefits both you & your client: https://bit.ly/3eouQAm

Huge congratulations to our super amazing client Sara Shoemark of GLOW BEAUTY salons on her appointment to the BABTAC Board. Sara has generously contributed to our industry in so many ways over the years, sharing her expertise and knowledge. Congrats Sara on your sooo well deserved appointment and thank you for putting so much back into this industry which we know you love.

Alice and the LMSM team 👏👏❤

Do your salon profits plummet in autumn 🍂 as clients stretch their appointments into December? 🎄

Try these seasonal offers and ideas to fill columns without hurting your bottom line https://bit.ly/34a5Mr6.

Salon special offer ideas for a busy autumn Autumn special offer ideas and tips for hair & beauty businesses. Drum up more appointments in October and November, without damaging your salon profits or cutting treatment prices.

Is that free marketing opportunity really an expensive mistake? Think before you jump in... https://bit.ly/30B4P9n

A marketing opportunity that's too good to be true? Is that free marketing opportunity really an expensive mistake? Think before you jump in...

Does my client need to wear a face covering?

The current guidance from each of the nations on face coverings here.

Latest update following the announcement this evening regarding the beauty industry in England. Please read the full press release here.

https://www.nhbf.co.uk/news-and-blogs/news/beauty-industry-to-open-in-england-with-restrictions/