Find Your Influencer

As 2023 unfolds, technology and social media continues to transform the way businesses attract new clients. With that in mind, if you run a sports, leisure or wellness brand, it may be time to consider using a fitness influencer to boost your marketing campaigns and convert more followers into clients.

Research has revealed that campaigns which utilise influencers, instead of more conventional adverts, are more likely to be successful. In turn, consumers have revealed that they find influencers more relatable and more trustworthy than faceless corporations. As a result, they are more likely to buy a product or a service that’s been recommended by their favourite influencers.

If you’ve decided to take advantage of the influencer trend and you’re looking for a popular and well-regarded fitness influencer to promote your business, there are plenty to choose from. But how do you select the right one? With health and fitness influencers on all of the major social media platforms, it can seem like a daunting task to find the one that will chime with your business and with your potential clients.

To help you narrow your search, we’ve compiled a brief overview of the most popular platforms for fitness influencers, as well as the types of content they produce and how this could be used in your business. Click the link in our bio to learn more.

Thanks to the boom in social media platforms like YouTube and Instagram, topped off with blogging sites like WordPress, more people than ever are producing engaging online content in just a few easy clicks. While it's incredible that we all can become creators from the comfort of our bedrooms, the crowded playing field makes it more confusing for brands trying to find the next rising star.

Thankfully, there's a simple solution – understanding who can best represent your business, the types of content they create and what mediums resonate with your audience.

Click the link in our bio to keep reading as we help you decide whether influencers, bloggers or vloggers will align best with your marketing strategy and generate the highest return on investment. Ultimately, choosing the perfect ambassador is easy when you understand their different approaches.

If you’ve dipped your toe into the world of influencer marketing, you’ll know the variety of social media stars out there. However, with the vast selection available, how do you know which types of influencers and creators are suitable for your brand?

The common misconception when starting your research is the bigger the follower number, the better the ROI. But that’s not necessarily true.

It’s not just follower numbers that matter - there are engagement rates and niches to consider. Plus, you also need to account for spotting those with fake followings.

Choosing the right social media influencer for your business is vital to getting the most out of your influencer marketing strategy. So, to shed some light on this sometimes daunting but beneficial style of advertising, take a look at some of the different types of influencers to collaborate with by clicking the link in the bio

Social media has transformed the face of marketing, with platforms like Instagram, TikTok and YouTube positioning fashion influencers as one of the most powerful tools clothing brands can leverage. The latest stats predict the value of the global influencer marketing industry will hit a huge US$16.4 billion in 2022, representing enormous growth from the US$1.7 billion recorded in 2016.

Instagram fashion influencers are taking centre stage, with an increasing number of British brands connecting with high-profile personalities to leverage the power of social media marketing. The fashion influencer UK pool has enormous potential, making now the time to get stuck into social and take your marketing strategy to the next level with a results-driven fashion influencer agency.

No doubt about it, social media is a universally loved medium. But it’s not just for staying in touch with friends and family. Platforms like Instagram and YouTube have fostered a new era of marketing that combines the influence of celebrity with the trust of a good friend.

A huge 83% of consumers act based on trusted recommendations, and these recommendations don’t come exclusively from peers. Influencer marketing harnesses the trust built by high-profile social media personalities and uses it to inspire action through authentic engagement, content creation and storytelling.

So, what is a fashion influencer? The term describes an influencer with an established presence on platforms like Facebook, Instagram, TikTok and YouTube, who publishes fashion content. This can include anything from simple Insta carousels paired with branded hashtags and engaging captions, to more complex content like outfit of the day reels, social media takeovers and collaborations with other influencers.

While this content feels genuine and organic, it has the power to influence the purchasing decisions and opinions of their followers. It can be paid or unpaid, with high calibre influencers generally working exclusively with brands that align with their personal beliefs, values and image.

Click the link in the bio to learn about how fashion influencers can boost your brand

It’s safe to say that almost nothing brings people together in quite the same way that food does. Food and drink have the power to cross divides, unite people from very different walks of life and infiltrate every aspect of society – from art and literature to television, films, and, of course, our social lives.

Besides that, there is the fact that human beings both eat to live and live to eat, which means our attention is easily grabbed by anything involving food – from mouth-watering adverts to glossy food magazines and YouTube cookery tutorials.

That’s why food and drink influencers are so popular these days. They tap into our love of delicious food and provide us with entertainment, inspiration and plenty of tantalising recipes that many of us love to replicate at home.

In fact, so widespread is their appeal, that there are now literally hundreds of food and drink influencers out there. Plus, more and more brands are forming fruitful collaborations with them in order to promote their products.

Here at Find Your Influencer, we work with many prominent food influencers and we are proud of every campaign we have been a part of. Here are three stand-out influencer campaign examples that clearly show just what a difference a great food influencer can make to a brand’s appeal.

Click the link in the bio to read more about these case studies

It’s no secret that influencer marketing has become a powerful advertising force in recent years. Many businesses are forming incredibly lucrative partnerships with influencers in order to promote their brands and products. In fact, influencer marketing is growing more rapidly than any other online marketing strategy and this expansion looks set to continue throughout this year and beyond.

If you’ve been considering using an influencer for your own brand and you’re wondering about the true effectiveness of social media influencers, the statistics speak for themselves. In 2021, a whopping 80% of marketers declared that influencer marketing was an effective promotional tool. Plus, 89% went on to state that it is as productive – or more so – than other forms of marketing, particularly when aimed at a Gen Z audience. This is because people from this generation are most likely to follow and seek recommendations from influencers.

Keen to learn more? Click the link in the bio to read our blog on the reasons why influencer marketing is so effective and how it can transform your brand if you decide to use it.

RIP Your Majesty! A great women who lived an extraordinary life across a magnificent 70-year reign. You devoted your life to public service and duty…... thank you

It’s no secret that influencer marketing has become a powerful advertising force in recent years. Many businesses are forming incredibly lucrative partnerships with influencers in order to promote their brands and products. In fact, influencer marketing is growing more rapidly than any other online marketing strategy and this expansion looks set to continue throughout this year and beyond.

If you’ve been considering using an influencer for your own brand and you’re wondering about the true effectiveness of social media influencers, the statistics speak for themselves. In 2021, a whopping 80% of marketers declared that influencer marketing was an effective promotional tool. Plus, 89% went on to state that it is as productive – or more so – than other forms of marketing, particularly when aimed at a Gen Z audience. This is because people from this generation are most likely to follow and seek recommendations from influencers.

Keen to learn more? Here are just a few of the reasons why influencer marketing is so effective and how it can transform your brand if you decide to use it - Link in bio.

3 Mouth-Watering Food & Drink Influencer Campaign Examples! It’s safe to say that almost nothing brings people together in quite the same way that food does. Food and drink have the power to cross divides, unite people from very different walks of life and infiltrate every aspect of society – from art and literature to television, films, and, of course, our social lives.

Besides that, there is the fact that human beings both eat to live and live to eat, which means our attention is easily grabbed by anything involving food – from mouth-watering adverts to glossy food magazines and YouTube cookery tutorials.

That’s why food and drink influencers are so popular these days. They tap into our love of delicious food and provide us with entertainment, inspiration and plenty of tantalising recipes that many of us love to replicate at home.

In fact, so widespread is their appeal, that there are now literally hundreds of food and drink influencers out there. Plus, more and more brands are forming fruitful collaborations with them in order to promote their products.

Here at Find Your Influencer, we work with many prominent food influencers and we are proud of every campaign we have been a part of. Click the link in the bio to read about three stand-out influencer campaign examples that clearly show just what a difference a great food influencer can make to a brand’s appeal.

While it's incredible that we all can become creators from the comfort of our bedrooms, the crowded playing field makes it more confusing for brands trying to find the next rising star.

Thankfully, there's a simple solution – understanding who can best represent your business, the types of content they create and what mediums resonate with your audience.

Keep reading as we help you decide whether influencers, bloggers or vloggers will align best with your marketing strategy and generate the highest return on investment. Ultimately, choosing the perfect ambassador is easy when you understand their different approaches.

Read the full blog on "Bloggers, Vloggers & Influencers: What's the Difference?" - Link in bio.

Great to see some fantastic content this month from some amazing content creators for the Rakuten Conscious Consumption campaign

Instagram is one of the most popular and effective platforms for influencer marketing, regardless of industry. This is due to the fact that around 90% of users follow at least one business on the site, with influencers amplifying exposure of brands even further.
If your organisation is considering influencer marketing to boost awareness and increase leads from social, you may be wondering how much Instagram influencers actually cost. While this varies depending on what you’re looking for, in this blog post we’ve put together a helpful guide covering the average rates and key factors to take into consideration when hiring.
With so much conflicting information out there, it can be hard to figure out exactly what to pay your influencers for their content. The truth is that Instagram influencer rates depend on a number of different factors, and there is no one-size-fits-all rate.
Some brands pay influencers upfront, working on a set price for a specific number of followers. For example, Later revealed that many marketers work off the $1 (72p) per follower or $100 (£72) per 10K followers rule as a base figure and then extras are added on.
Other brands prefer to work on a commission basis – with influencers earning a cut of any sales generated by links from their Instagram page (or Linktree). However, we feel that your brand will gain the best results when you set a fixed rate. Of course, you can always offer commission too, but clearly outlining your objectives and paying your influencer upfront gives them an incentive to put the effort in from the start for best results.
Read the full blog. Link in bio.

Some amazing content creators have been trying out the four pillar stack from and