SMEketing: The Google Ads Agency You've Been Looking For

What are Google match types?

As of 2022, Google still maintains three match types: Broad, Phrase, and Exact matches. The names of these matches are also described as �loose matching�, �moderate matching�, and �tight matching�, respectively. In fact, Google�s 2021 move away from the Broad Modified match was likely to turn the match types system into a sliding scale of specificity.

It�s all about two questions: how often do you want your ad to appear, and how focused do you want to be? Want to know more? This blog post will help you.

Google Ad Match Types Explained for 2022 | Google Ads Agency Learn what the different Google Ad match types are, when to use them, and what new rules (and top tips) should you need to follow.

How do Responsive Ads Work?

Responsive Search Ads are Google adverts that combine different text elements. Google automatically creates responsive ads using the elements you upload. You can use these types of ads in standard and smart advertisement campaigns.

The process is pretty straightforward as all you need to do is upload the different headlines and descriptions options (although coming up with ideas of what to use is often trickier than it sounds!). Google does the rest of the job by combining and adjusting these elements to create the best possible ad.

Want to know more? Check out this blog post.

What are Responsive Search Ads? | Google Ads Specialist Hampshire This article covers: What are Responsive Search ads, how do you create them, why should you use them and some best practice tips.

Mastering the art of keyword selection is critical to your Google ads performance. From your cost per click (CPC) to search volume, balancing these factors can seem a daunting task.

However, there�s a simple way to adjust how strictly your ad matches relative to user queries: match types � which is what I talk about in this recent article.

Google Ad Match Types Explained for 2022 | Google Ads Agency Learn what the different Google Ad match types are, when to use them, and what new rules (and top tips) should you need to follow.

What�s the point of Google Ads? Why do we create them? To click on, of course. Sure, any good Google Ads campaigns will have other goals: sales, leads, video views, and more. But ultimately, nothing happens unless prospective clients click the ad. No visitors. No traffic. No conversions.

That�s where Google Ads Click-Through Rate comes in. In this blog post I share tips on how you can improve your click-through rate.

Best Practices for Google Search Adverts | Google Ads Agency For Lead Gen Businesses Crafting Google Ads with an impressive CTR is key! Here are ten best practices to use when crafting your Google Ad search adverts.

What can a Google Ads specialist do that I can�t do in-house?

This is a question I get asked a lot. It comes down to my almost 15 years of experience in using Google Ads. I'm able to very quickly go into an account and see what needs working on, and make the appropriate changes.

Want to know more?

Why should you outsource your Google Ads? | Google Ads Agency For Lead Gen Businesses Have you tried to create a Google Ad campaign and then attempted to manage it in-house? Many businesses do an alright job doing it themselves, but you may be failing without even realising it. It’s not about being able to open up an account, add some keywords and create a couple of adverts. Google...

You will no doubt have seen adverts following you around the internet � whatever website you seem to be on, there they are. Following you around, trying to convince you to buy that fancy cheese grater that you've been looking at on Amazon recently (okay, so maybe it�s just me with the cheese grater thing, but you'll no doubt have your own random experience like this!).

These ads are part of the Google Display Network (GDN). The GDN can help businesses reach people with targeted ads whilst they're browsing their favourite websites, watching videos on YouTube or checking their Gmail.

Want to know how they can work for your business?

How can Google Display Ads Help my business? | SMEketing Google Ads Agency Is the Google Display Network right for your business? This article covers what it is, why you might use it and some best practice advice.

One of the most important factors of managing a successful Google Ads campaign is making sure you're not wasting money.

Each time someone clicks on one of your adverts, it�s costing you money. If your average cost per click (CPC) is £3, then a few wasted clicks can really start to add up quickly.

So how can you make sure you're making the most of your Google Ads budget? Here are some top tips.

How to Stop Your Google Ads Campaign Wasting Money | Google Ads Agency For Lead Gen Businesses No one wants a Google Ad campaign that's wasting your budget. But how do you know if this is happening & what can you do about it? Read on!

Once you've got your Google Ads account created and set up, it�s time to write some kick-ass adverts! But how do you get started and how on earth do you know what to put in your ads?

This recent article includes 8 top tips on how you can ensure your Google Ad adverts are as good as they can be. Check it out now!

Google Ad Advert Writing Tips | Google Ads Agency For Lead Gen Businesses Struggling to know where to start with your Google Ad adverts? Read on to find our top secret advert writing top tips!

As the name indicates, responsive ads change their content based on the search query and what Google knows about the searcher and their intent.

In a nutshell, you create an ad using a range of different headlines and descriptions options. Google then combines these elements and processes them via artificial intelligence (AI) and machine learning (ML) algorithms to create the most effective ads possible.
The purpose is to make your ads perform as well as possible and to generate higher click through rates (CTR) and conversions.

This article discusses how responsive ads work, their benefits, responsive vs. extended ads, and practices to get the most out of your ads. Read on!

What are Responsive Search Ads? | Google Ads Specialist Hampshire This article covers: What are Responsive Search ads, how do you create them, why should you use them and some best practice tips.

Match types are key to the success of your Google Ads campaign.

No one using Google Ads can afford to neglect match types. As your experience improves, you can experiment with the different types in conjunction with the Smart Bidding strategies available.

Just remember, use your goal, be it more visitors or a higher conversion rate, to guide your keyword selection and match type choice.

Want to know more about match types and how they work? Read this recent article on the SMEketing website.

Google Ad Match Types Explained for 2022 | Google Ads Agency Learn what the different Google Ad match types are, when to use them, and what new rules (and top tips) should you need to follow.

you've set up your Google Ads campaign. you've selected your keywords and optimised your ads. That�s it, right?

Watch the traffic pour in and wait for success. Wrong! All too often, marketing teams and businesses are focused exclusively on generating traffic. After all, if people Don't visit your website, they Don't buy anything.

In this recent article I outline exactly what is involved in ensuring your conversion rate is as high as possible.

What is Conversion Rate Optimisation? And How Can It Boost My Enquiries? | Google Ads Agency For Lead Gen Businesses Conversion Rate Optimisation is a key part of a successful Google Ads campaign. Learn what it is and how it can benefit your business.

Google search is the #1 way to find businesses online. It�s sparked endless search engine optimisation (SEO) companies, each promising to get you to the top of the rankings. But there is another way to generate traffic through Google: Google Ads.

However, not all businesses are sure if Google Ads is suitable for them. Is it cost-effective? How many keywords should I use? Can local businesses benefit from Google Ads?

Want to know if Google Ads are suitable for your business?

Check out this recent article.

Are Google Ads Suitable for My Business? | SMEketing Are Google Ads right for your business? Explore benefits, strategies, and expert insights in our guide. Grab a cuppa and have a read!

What�s the point of your ad? What�s your goal? That�s your Call to Action (CTA). It�s the thing you want your potential customers to do.

Do you want them to book a consultation? Buy your product? Browse now? Get in touch?

Whatever your CTA is, it should feature in your ad � ideally near the end.

For more Google Search Ads Best Practices, have a look at this recent article.

Best Practices for Google Search Adverts | Google Ads Agency For Lead Gen Businesses Crafting Google Ads with an impressive CTR is key! Here are ten best practices to use when crafting your Google Ad search adverts.

What are the top five benefits of a Google Ads remarketing campaign? Yes I know you're itching for me to tell you!!

1. Follows up on customer interest
2. Low cost
3. Greater CTRs
4. Customer personalisation
5. Reach your audience as they relax

Want to know more? Then read this recent article on the SMEketing website about what a remarketing campaign is and how it works,

What is a Google Ads Remarketing Campaign? And Why It Works | Google Ads Agency Hampshire Learn what are Google Remarketing Campaigns are, and how they can help your business achieve more sales and enquiries.

This recent article on the SMEketing website focused on the importance of tracking micro-conversions.

This is often something businesses neglect to do, but it can have a huge amount of benefit. Both for those running a Google Ads campaign and just for those who want to improve their website and increase their sales or enquiries.

Are you tracking micro-conversions? If not, get started today. better late than never!

The Importance Of Google Ads Micro-Conversions Google Ads micro-conversions - what are micro-conversions, and what role do they play in a successful Google Ads campaign? Read on!

If you're using Google Ads, it's vital you know what the most important KPIs are, what they mean, and what trend you should be looking for.

This is important even if you outsource your campaign to an agency or freelancer. I've had clients come to me with awful campaigns and they haven't realised they've been mismanaged because they didn't know what metrics they should be looking at.

Knowledge is power!

Learn all about the key KPIs in Google Ads in this recent article.

An In-Depth Guide to Google Ad KPIs and Metrics Learn what are Google Remarketing Campaigns are, and how they can help your business achieve more sales and enquiries.

I've had a few clients recently ask for more clarification about the different ad extensions that are used on their adverts, so I thought I'd put together a quick article that outlines the different Google Ad extensions that 2022 Google has to offer.

Ad extensions are a great way of literally extending your ad - adding more value, more information, and encouraging more clicks.

The Ultimate Business Guide to Google Ad Extensions in 2022 This article takes you through the different Google Ad extension types & shows how you can maximise your Google Ad success by using them.

Did you know there are six different ways you can attribute a Google Ads conversion?

In my latest article, I explore the six Google Ads attribution models, what they do, and what kind of business is best suited to each.

If this is all news to you, then you best have a read. Making sure your conversions are set up to the most appropriate attribution method can have a huge impact on the performance of your campaigns.

Understanding Google Ads Attribution Models - SMEketing In this article, I’ll be exploring the six Google Ads attribution models, what they do, and what kind of business is best suited to each.

Say goodbye to the headache of managing complex Google Ads campaigns. This article on SMEketing.com explores the top 10 Google Ads scripts that can help you automate routine tasks, optimize your campaigns, and maximize your ROI.

https://www.smeketing.com/the-top-10-most-useful-google-ad-scripts/

The Top 10 Most Useful Google Ad Scripts | Google Ads Hampshire Want to know more about Google Ads scripts? Discover the top 10 most useful scripts to automate, customise, and measure your campaigns.

Are you looking to stay ahead of the game in Google Ads? Make sure to master the art of keyword research! This article on SMEketing.com shares 5 expert tips to help you maximize your campaigns and generate more clicks, leads, and sales.

https://www.smeketing.com/5-tips-for-successful-keyword-research-in-google-ads/

5 Tips for Successful Keyword Research in Google Ads Get the most out of your Google Ads? with our 5 tips on successful keyword research. Start driving more clicks and conversions today!

Attention all digital marketers! Are you ready to take your Google Ads game to the next level?

As a seasoned Google Ad Consultant, I've got the inside scoop on how to maximise your campaign's ROI.

Check out my recent article on SMEketing.com where I share five of my top tips for boosting your Google Ads performance.

https://www.smeketing.com/maximizing-your-google-ads-5-tips-from-a-google-ad-consultant/

Maximizing Your Google Ads: 5 Tips from a Google Ad Consultant Learn how to get the most out of your Google Ads campaigns from an expert in the field. Includes top tips for you to action today!

Feeling stuck with your Google Ads campaigns? Don't worry, I've got you covered! In my recent blog post, I share 6 tips for improving your landing pages and getting the results you deserve. Ready to step up your game? Let's do this! ??

6 Tips for Improving Your Landing Pages Improve Google Ads performance with my 6 tips for optimising your landing pages. From relevance to clear headlines, boost ad success with these expert tips.

Too often business run lacklustre remarketing campaigns that fail to see the best results. That�s why I�m going through the top tips to optimise your remarketing campaign.

Click on the article below to read my advanced tips for optimising your remarketing campaign.

How to Optimise Your Remarketing Campaign To get the most from your Google Ads remarketing campaign, you need to optimise it - continually improving its performance. Here are my tips.

If you're running B2B Google Ads, you won't want to miss this article on the SMEketing website. With 10 top tips for boosting your ad performance, you'll be well on your way to success.

10 Top Tips For Your B2B Google Ads Campaign | SMEketing Here are SMEketing's top 10 tips to make sure your B2B Google Ads campaigns are running as effectively as possible.

Looking for ways to improve the performance of your Google Ads campaigns? In my recent article, I share 6 tips for optimising your landing pages and increasing your chances of success. Check it out now.

6 Tips for Improving Your Landing Pages Improve Google Ads performance with my 6 tips for optimising your landing pages. From relevance to clear headlines, boost ad success with these expert tips.

Want to know more about the different Smart Bidding options in Google Ads? Have a read of this article to learn more.

Everything You Need to Know About Google Ads Bidding Strategies Confused about the different kind of Google Ad bidding strategies available? This article outlines the your options & when & why to use each.

Does Google Ads work for B2B lead generation?

Yes! No matter how you cut it, Google Ads is one of (if not the) biggest advertising platforms worldwide. Through the platform, you gain access to millions of businesses; plus, Google gathers data on users you can harness as part of your campaign.

Compared to tried-and-test B2B lead gen techniques, like hosting a webinar or attending a exhibition/conference, Google Ads has a substantially higher conversion rate: 3.75%. Even Google�s biggest competitor, Bing Ads, struggles to match that figure: the average conversion rate for Bing Ads is 2.94%.

However, mastering the art of B2B lead generation can be tricky. Businesses, after all, are a little discerning about who they choose when purchasing a product or service. Still, with these Google Ads tips, you can drive lead generation, boosting revenue and profits.

The Beginner's Guide to Google Ads for B2B Lead Generation Campaign Are Google Ads for B2B lead generation campaigns effective? Yes they are! Learn more in this in-depth article.

Negative keywords are the secret to optimising your search campaigns.

Just started building a negative keyword list? You�re already doing better than almost half of all marketers. Just remember to keep on at it � it�s not a �one and done� type of job!

How to Use Negative Keywords to Boost Your Google Ad Search Campaigns | Google Ads Agency Hampshire Negative keywords are a vital part of your Google Ads. This article outlines the negative keyword best practices you should be employing.

Mastering advanced Google Ads remarketing strategies can take time. However, the increase in your ROI and the lifetime value of each customer is worth it.

If you want to know how to take your Google Ads remarketing campaign to the next level - read this recent article of mine:

5 Advanced Google Ads Remarketing Strategies to Increase Conversions In this article, I’ll be exploring the six Google Ads attribution models, what they do, and what kind of business is best suited to each.

You�d think dynamic search campaigns would be your go-to option when creating a Google Ad campaign. After all, few of us want to spend hours poring over Google Ads data and metrics if we don�t have to.

Except, there are some significant limitations. We�re not quite at the stage where every campaign can be fully automated. Sometimes you need the human touch.

Want to know more? Read this article on the SMEketing website.

What is a Dynamic Search Campaign? | Everything You Need to Know In this article, I’ll be exploring the six Google Ads attribution models, what they do, and what kind of business is best suited to each.