Journey Limited

An unwavering public servant, the like of which we will probably never see again. We salute you Ma'am. 😢

In a recent study by Hubspot, it was revealed that:

• 55% of people don't trust companies as much as they used to
• 65% of people don't trust corporate press releases
• 71% of people don't trust sponsored advertising

It's clear that the new era of advertising, PR and marketing has eroded trust in businesses. So are we all just a bunch of pessimists? Well, in our view, no.

In the age of Trustpilot and Glassdoor, and a culture of leaks and whistleblowing, 'bad brands' are running out of places to hide.

Customers and employees alike are rejecting dishonest brands in favour of organisations who spend time on positive values like sincerity, honest and trust.

To be a good brand in 2022, you must walk the walk. Look after your staff, respect your customer, and understand your audience.

Be an .

If you're an organisation looking to firm up your values or craft a brand that better reflects who you are as people, let's talk.

https://buff.ly/3cwdSkP

In case you missed it, we shared three superb examples of sustainability marketing. Is it the latest fad or trend? We don't think so. Every business should be discussing how they can be more . But it's not — it starts at the core. https://buff.ly/3oYxcKi

Sustainability should be an easy sell — why wouldn't you want to be more sustainable? Specifically if you're a business.

Big brands running sustainability campaigns is nothing new, but it's the big, bold executions that really shine through. Here are three examples or organisations putting their might behind some truly exceptional causes and programmes.

Three great examples of sustainability marketing - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

Be Driven! No, we're not talking about having a chauffeur. We're talking about drive, determination and accountability!

If the design, content and brand work is the tip of the iceberg, under the water is client servicing and account handing — a fundamental part to the agency/client relationship.

Creativity is of course important, but don't forget to keep on pushing when it comes to client expectations and project deliverables.

Our clients stay with us because we stand by them.

Our latest blog is the first in a short series on and what it means in business.

If sustainability isn't part of your brand strategy, then now is a great time to start. But do it because you mean it, and do it with sincerity.

We share our thoughts on why this new movement of accountability is so important for brands to acknowledge, along with some great examples from our own clients.

https://journey.ltd.uk/news/why-sustainability-should-be-at-the-heart-of-your-brand-strategy/

What is sustainability for businesses in 2022? Recycling your plastic? Ditching the office and going remote?

In some ways, yes, it is these more recognisable and tangible things. In other ways, it's so much more.

Sustainability for brands should be a sincere effort to do better as a business is just about every aspect of your organisation. But in the age of greenwashing, it's important to understand what's what.

Check out the first blog in a series where we'll focus on how you can take sustainability to the heart of your organisation, and better still, help your clients be more sustainable too.

Why sustainability should be at the heart of your brand strategy - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

In case you missed it, our latest blog looks at authenticity, genuinity, principality and sincerity — the four pillars of an .

Values and vision go a long way in 2022. If you need help finding yours, we can help.

https://buff.ly/3wC4bIM

With crowded marketplaces and audiences more fickle than ever before, authenticity is key when it comes to winning (and keeping) customers.

It's probably no surprise that we believe that honesty is the best policy. But let's explore this a little further. What does it take to be a truly authentic brand in 2022?

Read our latest blog to find out:

What does brand authenticity look like in 2022 and beyond? - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

Brand loyalty vs customer loyalty — the most important see-saw you'll ever ride. It's all about balance. Stick by your customers, help them, nurture them and listen to them, and they'll reward you with loyalty.

Be present. Be loyal. Be an .

In case you missed it last week, we got clean and simple with brand identity. Less, believe it or not, is more.

Create a clear brand proposition and ensure all your channels align with that message.

Read more in our latest blog: https://buff.ly/3OPh4qh

Why simplicity is key when considering how your brand reflects your business - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

Sometimes the old phrases are the best. Today's is the ever-pertinent "Too many cooks..." Or in this case "Too many brand assets." 👩🏻‍🍳👨🏽‍🍳🧑‍🍳

When it comes to creating, redesigning or maintaining a brand, we will always tell you that simplicity is key. Too many words, you'll lose your audience. Too many promises, you'll lose authenticity. Too many directions, you'll lose... well, direction.

Read our latest blog to understand why we will always help our clients keep it simple.

Why simplicity is key when considering how your brand reflects your business - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

Familiar is easy. Familiar is tried and tested. Familiar is... well it's just a bit boring isn't it?

In agency world, it pays to try something new. We don't just roll out the same set piece for each client. We're better than that.

Be brave. Be bold.

In Seth Godin’s book, 'Marketers Are Liars' he compares ‘worldview’ to a lens. 🎥

“Present the same data to two people with a different worldview and they may take entirely opposite decisions.”

That decision could be to buy your product or service, or to buy your competitor's.

You can ensure that you always come out on top with these three crucial steps:

1️⃣ Validate your ideas
2️⃣ Launch with purpose
3️⃣ Communicate in all directions

Read more about why and how to do this in our latest blog, 'Why you should tell people where your business is heading before it gets there'.

https://buff.ly/37SJH4V

Get out of your own head. Right now. 🧠 Whilst it’s comfortable, familiar and safe, it’s no good to anyone else if you’re spending all your time in there. It’s particularly disruptive to your brand, your audience, and your employees.

In our latest blog, we are looking at finding clarity and purpose in how you communicate where your business is heading – to your team and your audience.

We helps brands communicate to their customers, define their brand, and discover their voice. If you're feeling like a lost lamb right now, let us be your shepherd. 🐑

Read more: https://buff.ly/37SJH4V

Why you should tell people where your business is heading before it gets there - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

Whilst branding is serious business, you don't have to be a serious business 100% of the time.

A little bit of silliness can unlock creative ideas, bring out the best in people, and encourage a positive workplace culture.

So go on... lighten up!

Last week, we looked at 'the great resignation' and what companies can do to retain great employees. The truth is, staff are bored, overworked or undervalued, and it's on organisations to build a strong and inclusive culture that is reinforced by values – values that the entire company lives and breathes top to bottom.

This may not be what immediately comes to mind when you think about 'brand identity', but in 2022 and beyond, culture and values must be a core part of your strategy and messaging.

If you need help getting there, we should talk.

Why the great resignation isn’t going away anytime soon, and how honest brand messaging can help - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

The job economy is going through an unusual period. Whilst unemployment rates are reassuringly low, resignation rates remain high long after the mid-stage pandemic.

Employees are leaving full-time work for self-employed ventures, workers have used their time on furlough to up-skill and adjust their career path, and many people have switched careers all together – often for roles that a more fulfilling and less stressful.

So what can organisations do to retain great staff? Read our latest blog to find out how culture, new ways of working, collaboration and diversity are key to retaining employees and building a strong (and honest) employer brand.

Why the great resignation isn’t going away anytime soon, and how honest brands can help - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

In case you missed it, we looked at how your organisation should be harnessing employer brand to shape your growth and culture.

Paying your staff well is no longer enough. Build a good reputation, and great staff retention will soon follow.

Read more in our latest blog:

Using employer brand to shape your growth and culture - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

At the end of last year, we took a deep dive into employer brand and why we feel it will be key to attracting the right people to your organisation in 2022 and beyond. With a global shift in employee expectations, it’s never been more important to be an honest and transparent brand.

In this piece, we’re looking at the tangible efforts that employers can and should be making to attract employees. It’s worth noting that this goes far, far beyond salaries and benefits, with a recent survey from Barometer putting salary fifth on a scale of importance, being topped by leadership, structure, culture and opportunities.

Read more:

Using employer brand to shape your growth and culture - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

Advertising, brand, marketing, comms, strategy, social... there isn't much that we haven't supported Wilson Partners with.

But what's most important here is the thirteen year relationship, enabling us to truly understand them and their sector. A real partnership.

In case you missed it, we took a deep dive into employer brand. How is it different to EVP? Isn't it just recruitment? Should the marketing team get involved?

TL;DR: Employer brand is an essential part of your overall brand identity.

Read why in our latest Journey blog: https://buff.ly/3cFcicK

75% of candidates research a company’s reputation before showing interest in a role. In 2021, employer brand has never been so important – and with a new year approaching, it's time that you made it front and centre of your identity.

In our latest blog, we break down the key elements of employer brand and why it's so vitally important for a progressive workplace culture, and, as always, to be an .

https://journey.ltd.uk/news/why-employer-brand-should-be-front-and-centre-of-your-identity-in-2022/

Why employer brand should be front and centre of your identity in 2022 - Journey In this piece, we’ll be focusing on the importance of a strong and sincere employer brand, but we’ll also touch on other aspects too, such as recruitment marketing and EVP.

The workshops, the discovery sessions, the research, the designs, the copy, the channels, the strategy, the delivery... it all comes down to one thing.

Our entire focus, wherever we are in a project, and whoever the project is for, is on client outcomes.

We may be a brand agency, but what we deliver is change.

Be an .

Let’s put this out there: it’s okay to lose sight of your brand positioning. Sometimes, even though it feels like all of your teams are moving with momentum, they aren’t necessarily running in the same direction.

If you're a founder having trouble articulating your vision, or a Head of Marketing who is struggling to find the right words and creative, it might be time to engage a brand agency.

Read our latest article on why understanding your brand is so vitally important for you to be able to position it. And how an agency like Journey can help.

https://journey.ltd.uk/news/if-you-dont-understand-your-business-how-can-you-position-it/

If you don't understand your business, how can you position it? - Journey Your brand is your promise. It’s how you portray yourself through words and pictures so your customers know what to expect from you as a business

We live in a world where anything we want can be found in an instant. Customers want it now, so first impressions are everything.

Brands need to stand out, but more importantly, they must be honest and act with integrity. A beautiful brand or clever copy just isn’t enough.

Read our latest blog for Journey's 'Golden Rules of Branding'.

https://lnkd.in/gNvQ7v_G