The Association of Professional Therapists and Lecturers

Always great to read about people's journeys..Believe in yourself. If you can dream it then you can live it.

Building a Holistic Health Business - Female Entrepreneur Association Shelly Wilson left an abusive husband and started her life over with three small children and a business that helps other women relax and find peace. Read how she did it below... Shelley Wilson // UK // Body & Soul Holistics // Wellbeing/Holistic // 40s WHAT MOTIVATED & INSPIRED YOU TO START YOUR BU...

HOW TO NOT LOSE YOUR MIND ON SOCIAL MEDIA
Social media can be an amazing tool for connecting with your audience and expanding your visibility, but what happens when you’ve fallen out of love with it… or you just plain hate it and want nothing to do with it?!

https://youtu.be/TL9JEUIQH_Y
https://femaleentrepreneurassociation.com/

How To Not Lose Your Mind On Social Media Social media can be an amazing tool for connecting with your audience and expanding your visibility, but what happens when you’ve fallen out of love with it…...

Holistic Business Success 👍🏻😘 # # #

Holistic Business Success Janey Lee Grace new masterclass on PR and Media skills, how to PR yourself, and getting in the press for holistic professionals. http://www.holisticbusinesss...

Steps To Getting The Attention Your Holistic Business Deserves
First published in The Wellness Room magazine Summer 2022

In the summer issue’s Business Hub, best-selling Amazon author and BBC Radio One co-host, Janey Lee Grace, shares her tips on how to promote your business
Bill Gates famously once said “If I had only one dollar left, I’d spend it on marketing.”

Many therapists don’t invest in PR or marketing because there is so often resistance, it can feel ‘too corporate’ if you don’t work from your heart. I love inspiring therapists, practitioners and coaches to see that marketing and PR need not be hard-nosed or cutthroat. I am totally immersed in the messy world of the media, but I am also firmly grounded in the consciousness of the holistic world. I like trying to build a bridge for heart-centred businesses to walk across to feel confident and powerful about getting their message out there.

There is so much fear around marketing and PR. It’s true that it can have a bad rap; we tend to think of politicians and spin doctors twisting a message so that we have to believe it. But, if it’s a genuine message that’s different, and you live your life authentically, magic happens, not spin.

KNOW THAT YOU ARE THE BRAND
This means putting yourself right at the heart of what you do. So many therapists, practitioners, teachers and authors have a real passion and a real caring for those they want to help, which is good because the old adage is true: people do business with those they like, know and trust. If your ideal clients are going to like, know and trust you, they need to see you. You need to be clear on your USP – your unique selling point – so that you know exactly what makes you different from the rest.

STAND IN THE SPOTLIGHT
I’ve met many people who want to grow their businesses and are asked to speak at networking events. Often they don’t feel confident as a speaker, are unsure of their voice and are worried that how they look may not reflect what they’re selling. Many people are also unsure how to construct a talk or presentation but, to start, it's worth going back to that original question of what is my unique selling point? Not wanting to publically speak can of course come back to confidence. In my workshops, I encourage people to use Emotional Freedom Techniques (EFT) or other simple tools. Even the humble ‘power pose’ can make all the difference.

THINK OF ALL THE DIFFERENT WAYS YOU CAN ATTRACT NEW CLIENTS AND VISIBILITY FOR YOURSELF
There are lots of ways to PR your holistic business – you may want to connect with local and national press, and networking groups, launch ezines, send out compelling press releases and campaigns and build a following for your website and business. Don’t forget social media – Facebook, LinkedIn, TikTok, et al. For anyone who thinks Twitter is just frivolous, think again, it’s a powerful and free marketing tool.

You can save a lot of money by not needing to hire expensive PR and marketing companies. What journalists want is a Press Release, some stories they can feature, a link to images and, if you are pitching for radio, a link to hear you in action.

It’s thought that people need to see you 7 or 8 times before they are engaged, so drip feed some content across lots of different channels.

Shine your light brightly!

Janey Lee Grace is an Amazon No. 1 Bestselling author, speaker, and co-presenter on BBC Radio. She runs the popular recommendations blog imperfectlynatural.com. Janey has written five books on holistic living including the Number One Amazon Best Seller Imperfectly Natural Woman. Her latest book Happy Healthy Sober – Ditch the booze and take control of your life and runs the non-judgemental platform ‘The Sober Club’ and offers NLP/EFT and Matrix coaching. She also offers media / PR training and runs her annual Platinum Awards. See more at janeyleegrace.com

Belated welcome to our first overseas member... Deborah of Serenity Wellbeing in the beautiful country of Greece 🇬🇷 💙 ... our Association is growing!

Just a note to all our members, old and new... the year renewal is coming up at the end of this year. Keep your eyes peeled for the newsletter with more exciting things happening in the pipeline! (exclusively available only for our registered members)

You can check out our member directory here!.. we also have a training school directory and a YouTube Channel dedicated to showcasing our wonderful members and their diverse and incredible skills 💙💙

We are small enough to care, big enough to matter and support. 💙💙💙

The Association of Professional Therapists and Lecturers Therapies; Reiki, Reflex Zone, Thermal Auricular Therapy (Ear Candling), Crystal Therapy, Distance healing, Card readings, Soul Midwife

Here is our lovely APTL member Rachel of https://tylinotouch.com/ Tylino Touch demonstrating how she works her magic on horses as well as people! Just lovely

Equine massage Here is a fantastic video of our APTL member Rachel of Tylino Touch https://tylinotouch.com/ giving a wonderful massage... her client clearly loves it! Rache...

10 October is World Mental Health Day

The day provides an opportunity for all of us working in our industry to talk about the hugely important subject that affects not only our clients but many people in our communities, our family and friend circles, ourselves!

Are you doing anything to support this day? Drop us a post in the comments.

Check out the website of mentalhealth.org.uk to see how you can lend support.

World Mental Health Day The theme of 2022's World Mental Health Day, set by the World Federation for Mental Health, is 'Make mental health and wellbeing for all a global priority'.

The APTL Summer Newsletter is out now!

Yet another thing that is only available to our members.

If you would like to join us and be part of a growing community hub of likeminded heart centered therapists from all walks of the holistic world click the link to join us.

https://www.theassociationofprofessionaltherapistsandlecturers.co.uk/Application-Form.php

Our Kerry Dawes with a reading for the new moon energies

New Moon in Leo reading by Kerry Dawes of Moon in Libra to keep watching click herehttps://youtu.be/sJzcgfwEfsA

Here is our Directory of Professional Therapists and Lecturers. If you would like to add your name to the list we would love you to join our hub. 💙

The Association of Professional Therapists and Lecturers Therapies; Reiki, Reflex Zone, Thermal Auricular Therapy (Ear Candling), Crystal Therapy, Distance healing, Card readings, Soul Midwife

Here is our lovely APTL member Rachel of Tylino Touch demonstrating equine massage

Tylino Touch / Equine Touch Equine Massage Rachel of Tylino Touch specialises in different massage modalities, including equine massagehttps://tylinotouch.com/

Here is another one of our APTL members with their intro video... today its our lovely Bex telling us a bit about some of the things she does.

If you would like to have your business showcased on YouTube do message us at the APTL and come and join us 💙

Rebecca telling us all about what she does as a multi-tasking holistic therapist and companion Here is our lovely APTL member Rebecca Burley telling us a bit about what she does in her role as a holistic therapist, end of life practitioner and compani...

The APTL - YouTube The APTL is a professional organization that provides support and motivation to dedicated and committed therapists and practitioners who are passionate abou...

Sharon is one of our members and mentors... heresge is talking about one of her passions

RHYTHM! Your Holistic Alternative

Here is Lyn, one of our lovely members, a founding member and also an APTL mentor giving us a little insight to part of her world

Lyn one of our APTL mentors talking about some of the wonderful things she does Lyn, like alot of our APTL members, wears many hats. Here she talks a little bit about what she does. Lyn is a highly experienced therapist, and is also a va...

Our lovely member Kerry of Moon in Libra has shared a little video introducing her beautiful cabin healing space. ❤️

Here is one of our lovely members showing us around her healing room. What a beautiful space, you can feel the love and healing intentions. You can contact Kerry via her website here;🌐 www.mooninlibra.co.ukhttps://mooninlibra....

A beautifully written and insightful blog by one of our Members, Chelle # # #

Following Your Truth The weight of people’s judgements can feel heavy. I have been feeling this weight the last few weeks. If you choose to follow a path that is against society’s norm, it can at times be a challenging one. As a family, we have in recent years, made some decisions that do not necessarily coincide wi...

At the APTL we are passionate about helping our members grow and promote themselves... but we understand how hard it is to run a business as well as all the social media platforms/ advertising and all the other hats we have to wear, which is why the YouTube channel was born.

8 Massive Benefits of Using YouTube For Business As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can …

And we're off!!
Here is our lovely APTL member Kerry with a reading in her beautiful new therapy room! 💜💜💜

Kerry of Moon in Libra First reading I've done for sometime, so I'm just easing myself back into it gently. This is the first video from my new healing room/art studio and it felt...

Exciting news for APTL members!... we have just launched our YouTube channel, exclusive to our members.... a place where they can showcase their wonderful businesses and therapies. Be sure to like and subscribe to the channel...there is going to be some amazing content (and a few outtakes as well!)

No other professional association offers this to their members. YouTube is the second largest social media platform...this is a way of getting your business "out there", without having to do all the admin...just get out your phones and get filming! (Only available to APTL members... so sign up today!)

The APTL - YouTube The APTL is a professional organization that provides support and motivation to dedicated and committed therapists and practitioners who are passionate abou...

As if we needed any more proof, those of us that work in the industry know...but here is another study showing that regular massage helps reduce stress. 💜

Massage measurably reduces stress A 10-minute massage or period of relaxation measurably increases psychophysiological relaxation, according to the results of a recent study.

I cannot stress enough to people the importance of meditation, mindfulness and breathwork... its something i recommended to all my clients. # # #

14 Amazing Benefits of Meditation That Can Actually Rewire Your Brain Many of the top performing people in the world swear by their meditation practice. What are the benefits of meditation, and how can you enjoy them yourself?

Looking for a therapist? At the APTL we have a growing list of holistic therapy providers all over the country

The Association of Professional Therapists and Lecturers Therapies; Reiki, Reflex Zone, Thermal Auricular Therapy (Ear Candling), Crystal Therapy, Distance healing, Card readings, Soul Midwife

More evidence, as if we needed it, of the benefits of meditation

Mindfulness can improve heart health - Harvard Health Research suggests that a regular meditation practice can reduce the risk of heart disease by lowering a person’s heart rate and improving blood flow, and reducing and managing stress....

Magnesium plays an important role in a number of bodily functions but is one of the most common mineral deficiencies in the body. As well as helping with problems such as muscle pain and migraines, research also shows that magnesium can be helpful in reducing stress and anxiety. It is believed to affect a part of the brain called the hypothalamus, which helps regulate the pituitary and adrenal glands which are responsible for our response to stress! While taking a supplement is a common way of boosting your magnesium levels, another more relaxing and de-stressing method is to bathe with Epsom Salt (also known as magnesium sulfate).

A study by the University of Birmingham found that bathing with 500-600g of Epsom Salt, 2-3 times per week for a minimum of 12 minutes, was a safe and effective way of increasing blood magnesium levels. Why not give it a try and also add in some de-stressing essential oils? For a soothing night-time bath try mixing 15ml Bath Oil with 5 drops Sweet Marjoram, 3 drops Lavender and 2 drops Neroli to encourage deeper, stress-free sleep.

Visit our website to buy 1kg of Epsom Salt for only £4.92 http://ow.ly/Jq7z50IAEl7

We are coming into nettle season! Nettles are so good for us, filled with an abundance of vitamins and minerals, helping to boost our immune systems and create natural relief from seasonal allergies.

Plant Medicine – Herbal Allies – Nettle Find out more about one of my favourite natural healing herbs - nettle! My latest post includes the benefits of nettle and some easy recipes.