Redoctech Consult
Your Partner In B2B and B2C Digital Marketing And Business Development In Africa.
ATTENTION IS KING IN A WORLD OVERFLOWING WITH INFORMATION
The key to attracting customers and increasing sales in the twenty-first century hovers around three things
1. Go to where your target customers are congregating
2. Get their attention by being remarkable
3. Hold the attention.
Is one thing to get the attention of prospects and another thing to hold attention.
Everybody following you on social media gives you attention but holding and turning that attention into profit largely depends on how well and long you value and hold the attention given.
If you can't get people to notice(Attention) your business, how then do you expect them to buy from you?
In traditional marketing situations, you need to pay to get attention and that's what Tvs and Radio's channels does but in the age of social media, the Attention is free.
You don't need to pay to post content,
You don't need to pay to join communities and network
You don't need to pay to generate demand for your product
You don't need to pay to show up everyday etc.
So why are you not taking social media seriously to grow your brand?
Take a few seconds to think of it, and come back strong.
The new gold is ATTENTION and where is the attention? On SOCIAL MEDIA
Why investing into paid advertising?
1. It increases your brands visibility and reach.
2. It helps you reach the exact customers willing to purchase your product
3. If you have zero knowledge in marketing, advertising still helps you attract customers and increase sales
4. If your product is poor in other words of low quality, advertising still helps you attracting more customers in sell more. Remember, a good product is not customer attraction tool, is customer retaintion tool.
5. If you want 500 to one thousand customers today, advertising can help you do that.
One of the important things in business is speed and advertising give speed when it comes to customer acquisition and brand building.
The boost and promote button on your business pages is good but not the best.
If you are a business owner on Facebook precisely with the intention of meeting your customer acquisition and sales goals using paid ads, learn to grow beyond boosting and promoting a business page.
If you don't have the skill of advertising using business manager,
1. Get few minutes of your time to invest into learning.
2. If you don't have the time, outsource it to an expert or agency.
Boosting and promoting is the initial stage of advertising which nothing is wrong starting there, but all is wrong staying there if your goal is to acquire potential customers and grow.
Excited to have all our new followers onboard!
You are all welcome
Lee Amankrah, Vivian Atubigah
There is no guaranteed strategy to how best you can leverage social media to grow your business but there are key result areas to focus your attention and grow.
Social media is a great produce of noise and results amplifier, don't fall to that if the goal is to attract customers and grow your business.
Some of the pictures you see are not that big till you get closer.
My point is focus on key result areas that will help you get 80% of the result in your business than following the crowd with different strategies with no defined result.
So where should you be and focus:
1. Advertising: commit ten to twelve hours to learn how to professially advertise on your most use social media platforms, is a key area to focus irrespective of the platform you are using and your industry.
2. Content; Is either you are growing with paid ads or growing with organic content but both of them helps you get high leverage that accelerate your growth.
Every industry have how content is being created and manipulated to result in transaction, learn that in your niche and focus on content to give your brand breath to grow.
Focus of these two and discipline yourself to put in the work to see your brand grow profitably.
Starting up, we all follow the mass with different guaranteed strategies which delayed growth but we pick lessons fast and focus on what matters most as far as social media and business growth is concern.
Do you have to make those mistakes to delay your progress? NO
Do you have to follow the crowd with all their guaranteed strategies? NO
Focus and invest your time and energy only where is appropriate investing.
Let's focus more;
The new gold in business now is attention.
If you are a business own listen to this
Marketing and sales in the twenty first century is centred to
1. Attention
2. Holding attention
If you study successful businesses performing well in this information age, you will realised they all have one thing in common and that is, they know how to get attention, hold it for years and manipulate it into transaction.
Now marketing helps you to get attention whether you are offline or online business owner but what makes you increase sales in your business is how well and long you hold the attention given.
One place to get attention is social media but holding attention that will lead to daily transaction happens off social media( don't build your house on a rented land).
So what does this tells you as a business owner leveraging social media to get attention and grow,
1. Work on the images and videos you post about your business on social media they are the attention grabbers.
2. Work on your headlines. Whatever post you made on social media, headlines play significant role in determining people will stop and give you the needed attention or not.
If you are not giving attention, it becomes difficult to ask for permission and hold attention.
3. Daily post something about your business on social media at least 2 to 3 post especially when starting.
It helps you to be seen and re-enforce your brand in the mind of your target audience. Invest into consistent content
4. Set up a telegram channel or email marketing platform for your business to start holding attention and manipulating the attention giving into transaction.
5. Marketing on social media helps you get attention but what holds attention for a long time is VALUE. Be a person of value to your customers not a sales man.
Don't only sell, add value and it will reciprocate into sales.
If you don't have any off social media platform for your business, go right now and set up one it will help you to hold attention and turn it into sales but before you set things up, think of how you can create and add value first, is not a market square.
Have a productive day
Take A Digital Detox:
Always with your phone and computers, big NO.
Allocate time in your day for a digital detox. Turn off your devices and engage in offline activities that bring you joy, such as reading a book, spending time with loved ones, or pursuing a hobby.
Let's celebrate Ghana today
This sheet helps you organize your marketing and focused on key result areas.
Exciting New Month!
We are thrilled to announce our first partnership in 2024 with Ishrinda health and nursing agency!
At Redoctech Consult, we believe in fostering strong alliances to enhance the well-being of our community.
With this partnership, we're bringing you a wealth of benefits in good healthcare and nursing services right to your doorstep:
Home Health Care
Care for the Aged
Mother and Child Care
Corporate Clinic Management
Together, we're committed to providing comprehensive care and support tailored to your needs.
Follow ishrinda health and nursing agency for updates and valuable insights on staying healthy and happy. Your health is your wealth
Check comment section for link to follow
Stay tuned for exciting collaborations and initiatives ahead.
Thank you all for the support
Get your business listed on Google for local searches. With few click and the right keyword research, you can get it done and will be verified by Google. Use multiple channels to drive traffic to your business don't rely on only one.
Simple and effective tools to manage and accelerate your business on social media
Working with the right tools helps you improve productivity and accelerate results.
These 6 tools will help you manage your business online with ease and the funny part is most of them are free but gives great results.
Explore them and use them for your own benefit in your business to supercharge your growth online
1. HOOTSUITE:
Purpose: Social Media Management
Features: Schedule posts, track social media engagement, and manage multiple social media accounts from a single dashboard.
Benefit: Saves time by allowing users to schedule posts in advance, ensuring a consistent online presence.
2. CANVA:
Purpose: Graphic Design
Features: Create visually appealing graphics for social media posts, including templates for various platforms.
Benefit: Enables even those without design skills to produce professional-looking content and maintain a cohesive brand image.
3. BUFFER:
Purpose: Social Media Scheduling
Features: Schedule posts across different social media platforms, track performance analytics, and manage campaigns.
Benefit: Streamlines the scheduling process, ensuring a consistent posting schedule without constant manual effort.
4. GOOGLE ANALYTICS :
Purpose: Website Analytics
Features: Track website traffic, user behavior, and other crucial metrics related to your online presence.
Benefit: Provides valuable insights into the effectiveness of social media campaigns in driving website traffic and conversions.
5. MAILCHIMP:
Purpose: Email Marketing
Features: Create and send email campaigns, track email performance, and manage subscriber lists.
Benefit: Integrates with social media platforms, allowing for a seamless connection between email marketing efforts and social media presence.
6. FACEBOOK INSIGHT:
Purpose: Social Media Analytics
Features: Analyze the performance of your page, including reach, engagement, and audience demographics.
Benefit: Helps tailor content to the preferences of your audience, improving overall engagement and visibility.
What you need to start running targeted ads that bring in customers consistently
1. A well-optimized Facebook business page
2. Landing page
3. Business Manager account
3. Ad account
4. Payment method.
Advertising is one of the fastest ways to get yourself and your business into the ocean of customers.
Your biggest problem on social media is:
1. Reach
2. Memory
Most buyers never heard of you as you never reach them before worrying about remembering you.
You just come here to read comments and go becoming online secondary consumer and you later complain of how people are not buying.
Social media goes with the law of sowing and reaping.
If you are not sowing time and effort into consistent valuable content or investing into paid ads to reach thousands of buyers if not millions, you can never reap the result of attracting customers to buyer from you.
If even and you are giving out your product for free, we still become skeptical.
MEMORY is key in driving sales in any business. Most of your growth will come far from people who buy far into the future.
If we can remember you, we will buy from you whenever there is a trigger.
Big brands that grow massively leveraging social media are those who once reach out and positioned their message in the minds of their prospective product category buyers hence they are remembered.
To leverage social media to grow your business, learn the principle of sowing and reaping.
Your growth on social media
1. You must organize your profile and optimize it with the specific purpose you are on the platform for.
Your profile is the entrance to your business if people are not impressed with your profile, your business is doomed.
2. Get a well optimize business page for your brand. Don't just create a page, create it with business intent.
There is a clear difference between a business page created with a serious business intent and one created for just having it seek.
3. Link your Facebook business page to your Instagram to be able to run ads across both platforms and others.
4. Copy and share your business page to your friends and ask them to give you a review at the review section, it help Facebook recommend your business page to others.
5. Grow your business organically with content.
The first thing you need is attention before asking for sales and content helps you get the needed attention irrespective of how saturated the market is and through the consist content, you can now ask for permission to sell.
6. Use paid ad to get faster customer acquisition and sales results for your business. Learn to run profitable Facebook and Instagram ads to drive traffic to your business.
This are the basic requirements to your business leveraging social media. Is either you take them and invest in them accordingly or stay and complain on the platforms without getting any results for your business.
Social media is a competitive market place and if anything must be do, it must be done well to see better results.
With just a click, you will buy anything from pencil to house online.
What is this telling you as a smart entrepreneur in the twenty-first century?
Have an active online presence for your business.
Learn this
1. How to market your business organically
2. How to run profitable ads to drive traffic to your business
3. Master how to use AI in your business to accelerate your growth.
Customers are just a click away, you the entrepreneur must work a click across all platforms.
Happy New Year.
As we bid farewell to 2023, let's welcome 2024 with open arms and endless possibilities!
We are your digital marketing partner and are excited to continue helping you elevate your brand and achieve new milestones in your business this year.
Cheers to another year of success, growth, and impactful digital strategies!
You probably know that each customer you acquire has a lifetime value in business(CLTV). This is called the customer lifetime value.
The CLTV gives you the total amount that you can earn on any single customer that enters your marketing funnel.
Understanding your CLTV can help you determine how much you should spend on marketing.
Below are 6 ways to effectively maximize your sales with the right customer lifetime value(CLTV) strategies.
1. Become More Customer Centric
Customer service is one of the most important parts of any business. Even if you have the best products or services in the world, if your customer service is lacking you won't last long. If you want repeat buyers, treat your customers with the importance they deserve.
2. Build Targeted Upsells
You can easily create an automated system to build upselling into the buying process. For example, you can do it in the shopping cart, or you can do it through follow-up emails.
3. Create Logical Cross-Sells
A cross-sell is just selling a different product to a current customer. It should relate to your audience, but it doesn't have to relate to the first product that you sold them the same way an upsell does.
4. Over Deliver
Every product or service that you deliver should be better than the customer expects. The fact is, you won't please everyone all the time, but you can shoot to over-deliver. If a customer is unhappy, you can over-deliver with your solution to fix their problem.
5. Create a Referral Program
Let your customers earn money or points by recommending you to other people. Often, when people can earn enough money to support their buying habits, they'll be more likely to spend money with you. It's a win-win all the way around.
6. Stay Connected
Find ways to stay connected with your audience, such as social media, email, and webinars. The more ways they can connect with you, the happier they're going to be and the more your CLTV will expand.
Do you want to start using Facebook to attract customers and grow your business?
Do a simple Google search on these three things to get insight into the professional way of leveraging Facebook.
1. Facebook for industries:
It gives you insight and best practices for your industry and niche
2. Facebook/meta blueprint:
Get the fundamentals and best practices on Facebook and Instagram advertising to start driving traffic to your business.
3. Facebook ad library:
It helps you analyze your competitor's adverts to see what is working for them and replicate it on yours. Don't reinvent the wheel; just stand on the shoulders of giants.
Take action now.
I hope this helps you and your business.
About 95% of business-to-business (B2B) buyers are not in the market for your product, especially on social media.
The best strategy is to help them raise their hands and educate them till they reach buying decision.
Are you into B2B business, master lead generation, and nurturing?
You can use
1. Live event.
2. Lead magnets
3. Free consultation
4. Free demo videos about the benefits of your product
5. Free trial periods
In B2B marketing, about 90% of sales happen after follow-up; hence lead generation helps you get interested customers' details for follow-ups.
Facebook and Instagram ads can be a powerful tools for generating leads to fill your funnel.
If you are a small business, mid-size organization, or start-up, this is the time to start leveraging social media to grow.
Marketing has become less traditional and more digital, which is even just the tip of the iceberg in forecasting the future.
So why is social media marketing crucial for your business; let's explore the 5 ways social media can help your business.
1. Increase Brand Awareness: Social media platforms are an excellent way for businesses like yours to increase brand awareness and reach a wider audience.
By posting engaging content and interacting with potential customers on social media, your business can attract new followers, which can lead to an increase in sales.
2. Cost-Effective: Social media platforms offer a cost-effective way for businesses to market their products or services.
By creating a social media account and posting content regularly, your business can save money on traditional advertising and marketing campaigns.
3. Build Relationships: Social media marketing helps you to build relationships with customers.
By interacting with customers on social media, you can gain valuable feedback, respond to customer concerns, and build trust.
4. Targeted Advertising: Social media platforms offer targeted advertising options that allow you to reach specific demographics, interests, and geographic regions.
This enables you to get your marketing message in front of the right people, which increases the chances of converting those leads into customers.
5. Increase Website Traffic: Social media marketing can drive traffic to your business's website, where customers can learn more about the business and make a purchase.
By sharing links to their website on social media, your business can increase website traffic and conversion.
So how do you intend to connect with your customers and drive sales in your business?
Comment below.
SOCIAL MEDIA MANNERS
10 Dos and Don'ts of Facebook to Build a Business Brand and Stay Profitable
1. DO: Engage with your audience by responding to comments and messages promptly. Show that you value their input and appreciate their interaction.
2. Don't: Engage in heated arguments or respond to negative comments with aggression. Maintain a professional and respectful tone in all your interactions.
3. DO: Use visuals such as images, videos, and infographics to make your posts more engaging and eye-catching. Visual content tends to generate higher levels of engagement.
4. Don't: Overwhelm your audience with excessive promotional content. Find a balance between promotional posts and value-driven content that educates, entertains, or inspires your followers.
5. DO: Include a clear and compelling call to action in your Facebook posts. Whether it's asking followers to like, comment, share, or visit your website, make it easy for them to take the desired action.
6. Don't: Spam your followers' newsfeeds with frequent, repetitive posts. Quality over quantity is key. Focus on delivering valuable and relevant content.
7. DO: Use Facebook's targeting options to reach the right audience for your content. Utilize demographic, interest-based, and behavioral targeting to ensure your posts are seen by those who are most likely to engage with them.
8. Don't: Neglect your Facebook Insights. Regularly monitor and analyze your post performance to understand what resonates with your audience and adjust your strategy accordingly.
9. DO: Experiment with Facebook's features, such as Stories, live videos, and polls, to add variety to your content and keep your audience engaged.
10. Don't: Forget to optimize your page and profile. Use a professional profile picture and cover photo, fill out all relevant information, and include keywords in your page description to improve discoverability.
Remember, Facebook is a platform for building relationships and connecting with your audience.
By following these dos and don'ts of Facebook etiquette, you can foster a positive and engaging community around your business and brand.
Are you afraid of asking for referrals?
One way to get new hot customers in your business to boost sales is through a well-defined referral system from satisfied customers.
Referred customers reduce friction and hot to make purchasing decisions.
Below are 10 ways to get referrals to increase sales in your business
1. Create a Reward System:
Offer a compelling incentive to customers who refer others to your business. This could be a discount t, a free product or service, or a gift card.
2. Ask for Referrals:
Don't be afraid to ask your satisfied customers for referrals. Let them know that you appreciate their business and would love to serve their friends and family.
3. Promote Your Referral Program:
Make sure your customers are aware of your referral program. Include information about the program on your website, social media pages, and in your marketing materials.
4. Follow Up:
After receiving a referral, make sure to follow up with the new propromptlymanner. Show them that you value their business and are eager to serve them.
5. Track Your Referrals:
Keep track of your referrals and reward your customers promptly when they refer new business to you. This will help build trust and encourage more referrals in the future.
6. Use Social Media:
Promote your referral program on your social media channels and encourage your followers to share it with their friends and family.
7. Personalize Your Outreach:
When asking for referrals, make sure to personalize your message. Address your customers by name and thank them for their business.
8. Offer Multiple Rewards: Provide customers with a range of rewards to choose from, so they can select the one that is most appealing to them.
9. Simplify the Process: Make it easy for customers to refer their friends and family. Provide them with a simple referral link or form that they can share with others.
10. Say Thank You:
Show your appreciation to customers who refer new business to you. Send them a thank you note or email, or even give them a phone call to express your gratitude. This will help to strengthen your relationship with them and encourage them to refer even more business in the future.
Go ahead and make things happen in your business with the right referral system to boost sales.
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