Occam Komunikasi Indonesia

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✨ K-Drama Lovers, Unite! ✨ Looking for your next binge-watch? Here are 5 must-see Korean drama recommendations from Tanti that will keep you glued to your screen. 🎬

Which one are you watching first? Let us know! 💬👇

The Circulate Initiative recently launched the Responsible Sourcing Initiative in Indonesia, which aims to improve the lives of informal waste workers known as “pemulung.” This initiative will benefit the livelihoods of an estimated 50,000 people while also encouraging appropriate practices in the plastic recycling supply chain.

The event brought together key stakeholders, including local recyclers, waste worker associations, and global brands, to promote awareness of responsible supply chains. Occam's efforts to connect media outlets such as Kompas.com, Katadata, Kontan.co.id, Media Indonesia, The akarta Post, Greeners.co, and Investor.idwith various stakeholders were important in boosting the message of inclusion and sustainability in dealing with the plastic pollution crisis.

We recently facilitated an exclusive interview for our client, Citi Indonesia. Puni Ayu Anjungsari, Director and Country Head of Public Affairs at Citi Indonesia, had the opportunity to meet with Parapuan.co, a platform dedicated to empowering women by sharing diverse stories and experiences.

During this insightful conversation, Puni reflected on her career as a Citi female leader and highlighted the company’s commitment to supporting women through various inclusive initiatives and programs. It emphasizes the need of fostering inclusivity and empowering women in the workplace while also conveying a message of support and collaboration across industries.

Public speaking making you nervous? 😅 Don’t worry, you’re not alone! 

Here are some practical tips from our Consultant, Yasmin, to help you overcome your fear and speak with confidence.

We arranged a media visit for our client, Citi Indonesia, to The Jakarta Post. This initiative aimed to strengthen Citi Indonesia’s media relations by encouraging direct engagement with key media representatives. During the visit, the team exchanged significant industry insights, resulting in a deeper understanding of current market dynamics. 

In addition, this media visit provided an opportunity to obtain critical viewpoints on emerging media trends, empowering Citi Indonesia with the knowledge needed to navigate and adapt to the evolving media ecosystem. Such initiatives are vital to strengthening partnerships and maintaining effective communication strategies in today’s fast-paced industry.

Expect the unexpected with Murphy’s and Wiio’s laws at your side. Enhance your PR efforts by planning for mishaps and mastering clear messaging!

Multi Bintang Indonesia, part of The HEINEKEN Company and producer of well-known beer brands such as Heineken® and BINTANG, is celebrating key sustainability achievements, including achieving 100% water balance, installing solar panels at the Sampangagung Brewery, and launching the TPS3R (Reuse-Reduce-Recycle Waste Facility) to improve waste circularity.

As their trustable PR firm, we coordinated the SA Brewery visit to showcase these milestones. We managed the invitation and logistics for 11 media outlets from Jakarta and 7 local media, ensuring that journalists had the opportunity to witness these sustainability initiatives firsthand. Our team facilitated on-site briefings, tours, and interviews, allowing media representatives to fully grasp Multi Bintang’s innovative efforts in water conservation, renewable energy, and waste management, while amplifying the company’s sustainability message to a wider audience.

Citi Indonesia successfully organized the Q2 Earning press conference attended by 40 journalists from 34 leading media outlets, including Bisnis Indonesia, Jawapos.com, Media Indonesia, and Bloomberg News.

The event showcased Citi Indonesia’s ongoing commitment to supporting its clients and contributing to economic progress. The company aims to maintain this momentum of growth into the next quarters.

As for the result in Q2 2024, Citi Indonesia achieved a net income of Rp1.3 trillion in Q2 2024, a 14% increase over the same time last year! This growth builds on the prior’s remarkable achievements, demonstrating Citi’s commitment to strong financial performance and sustainable growth in Indonesia.

🧠 Ready to boost your brainpower? Check out these 5 games that are guaranteed to sharpen your mind and keep you sharp! 💡✨

Otis unveiled its Gen3™ connected elevator As part of the Gen3™ platform launch, Occam worked closely with Otis to organize a media briefing that attended by 10 prominent media outlets. The event highlighted Otis’ latest innovation, the Gen3™ elevator, showcasing its cutting-edge features designed to meet the growing demand for smarter, more efficient vertical elevator solutions.

In addition to presenting the new product, the briefing served as a valuable platform for discussions on advanced technologies that promote energy efficiency and infrastructural sustainability. By facilitating these dialogues, we helped position Otis as a leader in the innovation, ensuring that key media outlets were well-informed about the company’s commitment to driving modern urban development.

Citi Indonesia recently facilitated an important discussion through Digital Leaders Summit 2024, which brought together industry leaders and experts to explore the future of technology, AI integration, and renewable energy in business. The event provided a platform for key players in the digital economy to exchange ideas and discuss solutions that will drive Indonesia’s digital growth.

As part of our efforts, Occam connected 25 journalists from 24 leading media outlets with industry leaders, helping to shape the conversation around the technological advancements set to transform the financial industry’s future.

DoubleTree by Hilton Jakarta Bintaro Jaya made its debut on June 15, 2024, as the first full-service hotel in the dynamic city of Bintaro, offering extra comfort from the moment guests arrive until they check out. The hotel is directly connected to Bintaro Xchange Mall 2 and is close to local attractions like the BX Sea Oceanarium and the Indonesia Convention Exhibition Center, as well as Jurang Mangu train station. It’s also just a 35-minute drive from Soekarno-Hatta International Airport, making it an ideal choice for both business and leisure travelers.

To celebrate the hotel’s opening, DoubleTree by Hilton hosted a familiarization trip for the media, giving them a first-hand experience of staying at DoubleTree by Hilton Bintaro. The trip was attended by 11 tier-1 media outlets in Indonesia. Occam collaborated with RICE Communication to organize the event, which went smoothly, and all the media participants were pleased to be part of the program.

🌟 Zumba®  Kids Fun at Allegra School with Brand Ambassador Denada & ZESTM Sulies! 🌟

In celebration of National Children’s Day, Zumba®  collaborated with Allegra School in Kemang to host a lively Zumba®  Kids class on July 25, 2024. The event was a hit, attended by 9 media outlets including KapanLagi.com, Vidio.com, GO Spot RCTI, Insert Trans TV, and Selebrita Exspose Trans.

The session kicked off with an enthusiastic welcome from ZESTM Sulies and Denada, who instantly connected with the children. ZESTM Sulies’ introduction and playful jokes set a relaxed and cheerful tone. As the children warmed up to the fun Zumba moves, guided first by ZESTMSulies and then by Denada, their initial shyness turned into joyful participation.

Though a few little ones shed tears and couldn’t finish the session, the overall atmosphere was filled with excitement and laughter. In the media interviews that followed, ZESTM Sulies highlighted the benefits of Zumba®  Kids, while Denada shared her personal journey with Zumba®  and the joy of teaching children.

Swipe to see the fun-filled moments and media highlights! 📸✨

For PR practitioners, body language is more than just gestures—it’s a tool for success! 💼✨

Implementing Arthur W. Page’s Building Belief Model can help your brand establish a strong foundation of trust and credibility. Utilize the model to improve your corporate communications.
 
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Have you ever been puzzled by the jargon used in PR? Let’s decode some unusual terms you could encounter! Understanding these concepts can help you have greater insight of how PR works.

Stay tuned for additional insights into the PR industry! Which of the terms surprised you the most? Please share your ideas in the comments below! 👇💬

Stay ahead with these popular sports in 2024! These activities are gaining popularity among those wishing to change up their exercise routine or try something new.

Ready to try these trends? Which one are you going to start with? Let us know in the comments👇💬