Cynesoft Solutions

Do you ever struggle with getting reviews or testimonials from your customers once you complete their project? ⭐⭐⭐⭐⭐

Here is a quick tip that you can implement in your business to get reviews faster on Google, Facebook and any other platform you want.

This ONE is the best platform for marketing your business — still more than 90% of construction companies aren't using it effectively.

No one is your ideal customer 👼🏻 -- not in this world, anyway.
You have to educate your potential clients about what it's like to work with you, and then see if they're a good fit.
Don't disqualify them right away! 🚩

People don't take action unless they are asked to. 🏃🏻
So, I highly recommend two kinds of Calls to Action (CTA) to place on your website:
1️⃣ Direct Call to Action and
2️⃣ Indirect Call to Action.

They work like two phases of a relationship with your prospective customers. 🤝
Watch the video to know why you can't miss any of these for your construction business.

There is no reason why you should not do videos 📷 when every successful builder is taking massive advantage of videos in their marketing and sales.

If you're not recording videos, it's time to turn the camera on and provide value to your prospects and customers by sharing your years of experience and wisdom. 😇

❌ "Posting on social media" is not a marketing strategy.
❌ "Having more followers" is not a marketing strategy

Pair your social media strategy with this ONE thing to get your message out there to more of your target audience. 📢

Getting more out of your marketing relies heavily on two things ✌️
✅ How well you know your target audience and ✅ How clearly you communicate the promise of what you’re offering.

A great website can be worth thousands or even millions of dollars for your business. 🖥
However, a bad one can kill all your marketing efforts. Make sure you're not doing any of these 5 mistakes on your website.

In your marketing, are you telling your customers how their life will look like after buying your services? 🏡

Show your customers exactly where you're taking them- and say it clearly! 💯

Successful marketing is not about luck. 🤞
It’s about mastering this 3-step formula and following it consistently until you get your marketing aligned with your business goals. 🎯

Successful marketing requires ✌️ things:
✅ Knowing your numbers and
✅ Having an intentional strategy that you follow consistently every single month without fail

Do you know 99% of email users check their email every day and some check it as many as 10-20 times a day? When you have an interested customer, you need to show up in their inbox. 📩

But how do you get someone's email in the first place?
You need a lead generator or LEAD MAGNETS. 🧲

Here are the four best ideas for lead magnets for your construction business.

Is your website converting visitors into leads and paying customers? 💰
Check out these 3 tips that will improve your website conversions. 👇

Want to grow your audience into your email list?
Then stop doing these 👇
❌ Posting and hoping for the best
❌ Creating random pieces of content
❌ Spending all day on every social platform
❌ Thinking that your following will increase sales

Instead, better use that time and money in
✅ Creating strategic content,
✅ Running specific ads and
✅ Showing your offer to specific people that are more likely to convert into a lead.

To plan your marketing budget, always start BACKWARDS starting from your sales and revenue goals. 💰
As a business owner, you must always be intentional about what you want from your marketing. 📢

What's the fastest way to build trust online? Videos. 📹
Producing videos is crucial for an effective marketing strategy today.
You can eliminate any confusion by producing a video that shows customers what to expect when purchasing your services and answers any questions they might have in their building journey or planning out their project.

You don't ask someone to marry you on the first date, right?
But so many businesses do this with customers. To get the "YES", you have to make the right ask at the right time.

Before you ask a customer to purchase from you, consider these things:
✅ Have you provided the free value?
✅ Have you positioned your company as the solution to their specific problem?
✅ Have you provided testimonials or success stories of your past clients to establish trust and credibility?
✅ Have you communicated the simple steps it takes to use your services?

When you nurture the relationship before calling someone to take action, you will be much more likely to get the sale.

Stopping all of your marketing during a recession or tough times is NOT a good idea.
Instead, you need to revive your strategy, messaging, and where you’re spending marketing dollars and then refine your ongoing marketing plan from there.

Your customers - the homeowners don't really care about what you sell until you tell them what is at stake.

Show them what they lose if they don't work with you, and decide to go with a less-reputed builder down the street. 🏡

People don't read websites. Yes, true. They don't read your website word-to-word. 🔍
Instead, most people scan it. So, if you don't want your prospective customers to leave your website without taking any action, just make sure you're doing these 3 THINGS on your website. 👇

Successful marketing for any construction company requires 2 things: Knowing your NUMBERS 📈 and having an intentional strategy that you follow consistently every single month.

Do you agree?

Are you preparing this most important asset in your construction business? 🏠
This is the best thing you can ever create once and use it over and over again in your marketing and make more sales. ⛳️

Ignore all the noise of marketing "must-do" and focus only on what will truly move the needle in YOUR construction business. 🏠

We love working with builders 🏡 and have been fortunate to work with one more amazing builder from Gold Coast.

Just completed a brand new website for Tribuild Constructions, which is going to be launched next month. ✌️

Here is a quick look from behind the scenes 👇

How do you keep your visitors stay longer on your construction website and increase their chances of booking a call with you? 📞

By having a clear headline and call-to-action on the top of your home page:

✅ A Headline that clearly tells the benefit or transformation you can bring to their life.

✅ Call-To-Action button, which tells them straight away what action you want them to take.

In this video, we show you a few small changes you can make today on the top section of your home page that can increase your conversion by 40%
👇

🔥 Power Tip #2 for builders: Stop relying on only referrals and generate leads by doing this 👇

Do you receive consistent flow of leads from your website for your construction business? Or you just rely on word-of-mouth or referrals?

If that's the case, there might be one of these three reasons you don't receive any leads or inquiries, even though you have got a website that you're proud of.

In this video, we walk you through the three main reasons home builder websites don't bring any new leads and what you can do to fix it.

So let us know in the comments - from the three strategies mentioned in the video, what are you already doing in your business that's bringing you leads?

We'd love to know.

🔥 Tip #1 - Your Website is not "set and forget"

So often, I see builders having a website just as an online brochure, that is doing nothing to generate the leads and inquiries they want.

Most surprisingly, many of them don't set any goals for their website at all, and do not even update anything (for months/years) or measure what is working and what is not.

In this video, I tell you the three essential goals you must set for your website and commit to those goals every single month, if you really want to get solid results with your online marketing campaigns and lead generation.

✅ Is it building enough trust with your audience?

✅ Is it generating leads for your business?

✅ Is your website closing sales for you?

So, what are your top 3 website goals that you're looking to achieve for your construction business by end of this year?