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We’re all aware of different genres of influencers in the category like lifestyle, fashion, finance, auto, etc. And all these influencers have a defined category name like lifestyle influencer, finfluencer, petfluencer, food vloggers, and Gen Z. mainly dominates this. Still, a certain age influencer group is taking inspiration and creating an audience for themselves called ‘Granflunencer’.

Yes, Granfluencer as a category doesn’t have any defined age group but usually lies in the 60+ age group. They’ve created a niche audience across most genres like fashion, food, fitness, comedy, etc. Most brands work to get attention from this group and have a marketing budget to spend to acquire this user group.

Granfluencer is showered with love by the audience; I have seen on multiple occasions that audiences in the comment section demand their influencer to bring their parents or grandparents, mostly to roast the main influencer or support it to share their life learnings. Brands also demand to collaborate with granfluencer to get high engagement.

This is our take on granfluencer as a category. It's really good to see our elder generation is becoming tech-savvy and willing to learn and catch up with Gen Z. Won’t be surprised if, some months down the line, we’ll feature on any vlog of granfluencer. Happy to discuss OTT Advertising, e-commerce, D2C, or influencer marketing in general.

There was a time when people used to get excited about period drama movies or Hindi cinemas. Movies and series like Mughal-E-Azam, Umrao Jaan, Gandhi, or the new era ones like Scam 1992, Raazi, etc. But it looks like AI will take care of our period drama entertainment as well as your desired ideas.

Yes, creators on TikTok in the USA and other parts of the world are making content on history with the ‘What if’ genre. For example, ‘What if India was never a British colony’, ‘What if India ruled the world’ etc. Influencers use AI to keep audiences hooked with their content based on the ‘What If’ genre.

One must be wondering this must be a difficult task to get going with this type of content where you have to make creatives opposite to the facts. But it’s not; a basic prompt is given to ChatGPT or Bard to prepare a script on an imaginary history scenario, and yes, the tool serves what you want. Regarding the images for this, Dall-E serves you images on these alternate history scenarios.

And not only for TikTok but more documentary-length movies are made on this alternate history. I watched a series named The Man In the High Castle a few years back on prime video; it was based on the novel by Philip K. Dick where the storyline was ‘What If Allied Forces would have lost WW2 and Japan & Germany was the power centre of the world’. Looks like now we don’t have to wait for this sort of gripping storyline anymore.

This concludes our take on AI for Entertainment here, and we are amazed to see developments in AI. Happy to discuss OTT Advertising, e-commerce, D2C, or influencer marketing in general.

This weekend our team at Unravel Media analysed the 1Q’23 Earning Report of one of the world’s largest advertising companies, i.e. Meta. We were sharing here the top 5 insights drawn from it based on user and audience.

1) Mark Zuck shared that over 3 billion people worldwide use one of their apps daily. These popular family of apps are Facebook, Messenger, Instagram, WhatsApp, WhatsApp Business, etc.

2) Facebook maintains 200 million DAU in USA and Canada after the last quarter. USA and Canada are 2nd largest for Meta in ARPU growth, with the Rest of the World leading the growth ARPU chart.

3) Reels continue to be the growth drivers for Facebook and Instagram, and as stated in the report, more than 2 Billion reels are shared daily. This was close to 1 Billion when they presented last year, which means overall app engagement is growing with an increase in market share for the Short Video platform.

4) AI here leads most of the work in discovery engines, reels and Ads. More than 40% of the content we consume on Facebook and Instagram is suggested to us by AI. AI recommendation of reels also resulted in a 24% increase in time spent on Instagram.

5) Paid messaging on WhatsApp has grown by 40% quarter-over-quarter; most of its users are SMEs based in South East Asia and Latin America. The number of Ads Impressions grew 26% YoY while the average price dropped by -17%.

This concludes our learning here, and we are amazed to see such numbers while we were considering that Meta is not growing and the likes of Tiktok will make them irrelevant. Happy to discuss OTT Advertising, ecommerce, D2C, or influencer marketing in general.

We'll be aware of the rise of K-Pop in our surroundings, whether it's around Make-up, lifestyle, fashion, sneakers, cuisines, drama, music, etc. South Korea is planning and trying to attract tourists from around the world. KTO (Korea Tourism Organisation) Director for India said in Feb 2023 that it aims for 150,000 Indian travelers in 2023 and 500,000 by 2026.

Korea's entertainment industry played an important role in raising this level of awareness around the world for its culture and traditions. On Netflix, Korean shows like Squid Games and The Glory saw a huge worldwide viewership. The Korean music industry, led by groups like BTS and Blackpink, is nowhere behind in attracting global eyeballs.

Observing this massive rise in the popularity of Korean Entertainment, Netflix committed to investing ~$2.5 Billion in the next 4 years. It can be assumed that more money will flow into Korean Entertainment from across the globe. Indian players like JioCinema, Hotstar, etc., may also pour money into K-Drama to grab Indian audiences.

We are excited for this to pan out on a scale and see what shape it takes to support the other dependent industries like luxury fashion, tourism, creator economy, etc. Let's hope we don't get carried away in binge-watching Korean shows. Happy to discuss OTT, ecommerce, D2C, or influencer marketing in general.

We're aware of the rise of Video streaming in the form of OTT, Short Video, Live Streaming of (Sports, Gaming and Creator's content), etc. But another form of content consumption rose during that time, and YouTube has separate category creation.

We're here talking about Audio Streaming in the form of podcasts or audiobooks. Recently Spotify said they're bullish on Indian Market, and this shows as they're investing in onboarding exclusive creators/celebrities. Spotify is the leader in Indian Music streaming and leads with a 26 % market share.

YouTube also saw this opportunity, and YouTube Studio has a separate category for uploading Podcasts. We don't have the exact number, but it's found from most of the creators that their audiences prefer Video podcasts over Audio ones. One of the additional benefits of this would be that podcasts on YouTube will also be available for Audio on YouTube Music.

Let's see to which heights Audio streaming of content goes and what new developments happen in this space we'll explore. Happy to discuss this or influencer marketing in general.

Happy Akshay Tritiya Everyone Here...!!

Eid Mubarak Everyone Here...!!

rate in affiliate marketing refers to the percentage of customers referred by an affiliate who continue to make purchases or remain active with a product or service over a specific period of time, typically measured on a monthly or yearly basis.....

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As a digital marketing service provider, we would be responsible for helping businesses to promote their products or services online. This could involve a wide range of activities, such as:





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When it comes to finding relevant influencers for your campaigns, there are a few tips to keep in mind.....

Tips to Find Relevant Influencers for your Campaigns? When it comes to finding relevant influencers for your campaigns, there are a few tips to keep in mind:- Define your target audience before you look for influencers. This will allow you to identify the influencers most likely to resonate well with your audience.

Retention marketing refers to the strategies and techniques used by businesses to keep existing customers engaged and satisfied, with the goal of increasing customer loyalty and reducing customer churn (the rate at which customers stop doing business with a company).

Retaining existing customers can be more cost-effective than acquiring new ones, as it typically requires less marketing and advertising spend. Therefore, retention marketing focuses on building strong relationships with customers, providing excellent customer service, and delivering personalized experiences that keep customers coming back.

Some common retention marketing tactics include loyalty programs, personalized communications, targeted promotions and offers, post-purchase follow-ups, and customer feedback collection and analysis. By focusing on retention marketing, businesses can improve customer lifetime value and strengthen their brand reputation.

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Our team works with fintech companies and many of our members have demat accounts. We couldn’t resist marrying the two and still being able to find useful things.

For more details visit: https://www.unravel.media/what-are-the-similarities-in-influencer-marketing-and-portfolio-management/

Are you looking for influencers who are a good fit for your brand and have a strong following in your target audience.? 🧐

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We worked with several brands having different objectives for their influencer marketing. Some brands wanted to start influencer.....

Your Micro-Influencer strategy delivers more than ROAS Some brands wanted to start influencer marketing to test out certain geos within India, some had first sales or CPA as goal while some .....

Influencer marketing is one of the most successful ways to contact your target audience. However, influencer expenses....

How should you arrive at right pricing for the influencers who like to work? Influencer marketing is one of the most successful ways to contact your target audience. However, influencer expenses might vary greatly depending on your industry, business goals, platforms you are targeting, posting frequency, and other factors.

A method of advertising which focused on delivering measurable results called performance marketing.
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Social media platforms play a significant role in as they provide a direct channel for influencers to reach their audience and for brands to connect with potential customers.

What role do social media platforms play in influencer marketing ? Social media platforms play a significant role in influencer marketing as they provide a direct channel for to reach their audience and for brands to connect with potential customers. Social media platforms such as Instagram, TikTok, and YouTube have become some of the most popular chan

Q:- How can you use influencer marketing to reach specific target audiences?

A:- Influencer marketing can be used to reach specific target audiences by identifying and partnering with influencers who have a significant following within that target audience. This can be done by researching the demographics and interests of the target audience and finding influencers who align with those characteristics. Additionally, brands can also use influencer marketing platforms that allow them to filter and search for influencers based on specific criteria such as location, audience demographics, and engagement rates. Once an appropriate influencer is identified, they can be used to create tailored content that speaks directly to the target audience, and can be distributed through their own channels to reach a highly engaged audience.

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How does influencer marketing differ from traditional marketing?

differs from traditional marketing in a few key ways:

1:- Audience reach: Traditional marketing often relies on mass media channels like television, radio, and newspapers to reach a broad audience. In contrast, influencer marketing focuses on reaching a specific and engaged audience through the use of social media influencers who already have a built-in following.

2:- Trust and credibility: Traditional marketing is often seen as one-sided and impersonal, with brands trying to sell their products or services. Influencer marketing, on the other hand, relies on the trust and credibility that a social media influencer has built with their audience. An influencer's endorsement is seen as more trustworthy and credible than an advertisement from a brand.

3:- Targeting: Traditional marketing typically targets a broad audience, while influencer marketing allows you to target a specific, niche audience that is more likely to be interested in your product or service.

4:- Measurable metric: Traditional marketing campaigns can be difficult to measure. While some campaigns may drive an increase in sales, it can be hard to determine which elements of the campaign were most effective. Influencer marketing campaigns are more measurable, as you can track engagement metrics like likes, comments, and shares.

5:- Cost: In comparison, traditional marketing campaigns tend to be more costly than influencer marketing ones.



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Wishing everyone a proud celebration of the day when the Constitution of the world's biggest Democracy got commissioned.

A Happy Republic Day!!

Getting back to enjoying the parade.

has evolved into an effective tool for businesses seeking to reach new audiences. Marketers employ a variety of techniques to identify influential people and gain access to their followers.

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ROI, or return on investment, in influencer marketing can be measured by comparing the cost of the campaign to the revenue or value generated by the campaign.

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Merry Christmas to all around us... May Santa bring joys to everyone's life...!!

As we celebrate the festival of lights, here’s wishing you and your loved ones a year full of happiness, health, and prosperity. Happy Diwali...!!

Unravel wishes everyone Eid Mubarak !

Unravel's First Team offsite!! We had a great long weekend at Aravali hills Nature Lovers Farm, when the whole team came down from across India to get together and have amazing time. We connected had fun meeting each other in person as we have been working from home due to Corona since we started last year in June.

We at Unravel wishes you a Colourful and Happy Holi !

Hiring for multiple roles in Gurgaon Location. Kindly share your resumes to [email protected]
Your can also view the details on the below link and apply: https://bit.ly/3MQCoe1

To all the women out there, just remember your limits are endless. Happy Women's Day !

To the heroes of the nation,
To the people of the nation
Happy Republic Day!