Touwn Crier

The OG said it. We follow it. That's it. ✨

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Brand Positioning is where your brand stands in your audience’s perception. But how do you design one?

Here's a quick guide to establish one’s Brand Positioning -

1. Define Your Target Audience:
- Identify your ideal customers and understand their needs, preferences, and behaviours.

2. Conduct Market Research:
- Analyse your competitors and the overall market to identify gaps or opportunities.

3. Identify Unique Selling Proposition (USP):
- Determine what sets your brand apart from others. It could be a unique feature, quality, or value proposition.

4. Craft a Brand Persona:
- Develop a distinct personality for your brand that resonates with your target audience. Consider factors like tone, style, and values.

5. Define Brand Values:
- Clearly articulate the core values that your brand stands for. This helps in building a consistent and authentic image.

6. Create a Brand Positioning Statement:
- Summarise your brand's unique value proposition, target audience, and differentiating factors in a concise statement.

7. Test Your Positioning:
- Gather feedback from your target audience to ensure your brand positioning aligns with their perceptions and needs.

8. Adjust and Refine:
- Based on feedback and market changes, be ready to refine your brand positioning over time to stay relevant.

9. Develop a Consistent Brand Image:
- Ensure that all aspects of your brand (visuals, messaging, customer interactions) consistently reflect your positioning.

10. Monitor and Adapt:
- Regularly assess market trends, customer feedback, and competitor activities. Be ready to adapt your brand positioning accordingly.

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Perfect meta ad sets that stop scroll, stand out, and convert ✅
Ft. SNN Spices.

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Infusing rich art and culture contexts in the modern designs for a nationwide celebration!
Ft. Social Media Work for National Gallary of Modern Art, Government of India.

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Should we even bother about Content when AI is going to take away the cup?

Statistics say, we should. Because #2024 is going to be significantly Content dominated. Here are the top 3 Content Marketing trends to look forward this year -

👉 AI as a supporter:
Generative AI is still highly dependent on human intervention. Besides, it utilises the existing data sets to create new content which isn't enough to bring in light crucial humane insights. Result? More of human connection and insights. And AI for drafting those insights.

👉 Interactive Content:
People crave people. As simple as that. Content that’s interactive is going to be engaging. With multi-layered content touch points like Infographics, Audio-visuals, AR/VR, etc., brands are going to adopt it.

👉 Authenticity:
More than technology, people are looking for the humane side of the brands. It means candid conversation, showing faces behind the business, story of the people, etc. Influencers are going to play a huge role in this.

Need help adopting the trends in your content marketing game?
Talk to !

Branding that Brings Results ✨
Ft. Brand Designing Work for Bombay Island Coffee Company.

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There are 334000000 Businesses in the World. Out of which we have helped 50+ Brands. A humble number. But a bigger impact for those businesses, just like they deserve!

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At Touwn Crier, we stand for everything advertising.

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DM us to start your growth journey!

Wish you the warmth of Lohri flames, success like soaring Sankranti kites, and delight overflowing like Pongal!

If you think PPC is not your brand's thing, most probably there might be some basic mistake.

Here are the 5 things you need to keep in mind while creating a well-performing Ad. Or, just get to us and see the results!

Okay, let's do a quiz quickly.

What comes to your mind for each brand in the first 3 seconds? Pepsi, Google, Nike, Apple, Facebook, Disney.

You might recall logos or colours or taglines for most of these. How is it important?

Brand recognition plays a pivotal role in the success of any business. Surprisingly, something as simple as employing a signature colour can increase it by a staggering 80%. This underscores the profound impact of branding on businesses.

Firstly, branding provides a unique identity, setting a business apart in a crowded marketplace. A strong brand identity helps recognition that fosters trust and loyalty, making customers more likely to choose a familiar brand over competitors.

Secondly, branding cultivates an emotional bond. It communicates a company's values, culture, and story. When customers resonate with these elements, they are more likely to engage with the brand on a deeper level.

Finally, branding enables consistent messaging. Whether through advertisements, social media, or packaging, a strong brand ensures a uniform voice, reinforcing the company's values and promises.

The list can be longer. But the gist is – your branding efforts are crucial for your business.

Reach us today to design an impactful brand for your business!

Why 'CHOOSE' TO'U'WN CRIER?
Our Beliefs system of working with is that we acknowledge the deepest issues and symptoms of where the minds of the business owners get blocked and challenged. Our most apt and works on those arenas where there seems to be an roadblock of opportunities. We try to recognise the depths of absolutely restraining conflicts by understanding the core competence of the that focusses on the and immense structuring through & the right form of through our support.

Contact US if you wish to grab a one-on-one free consultation session via - [email protected]

https://touwncrier.com/

We love to beat your drums and we are quite good at it. Try us.

Top inspirational women in Business

Enhancing brand value could be a bit difficult, but follow these 4 easy steps to increase your engagement and reach new heights.
For more such insightful information, reach out to Touwn Crier, an advertising agency that offers a wide variety of digital marketing tools.

Spread the colours of Happiness with TC

Happy Holi.

Let us help you understand the marketing strategies best suited for your business

In today's day and age, a brand with no digital marketing has a very low chance of success. So to run a happy and successful business, try going digital with your advertising and marketing strategies.
For more such insightful thoughts, reach out to Touwn Crier. An advertising agency ready to solve all your marketing and advertising issues.