D9 Digital Media

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We are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy , link building and keyword strategy to increase rankings on all major search networks.

Responsibilities:
Execute tests , collect and analyze data and results , identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track , report , and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses , staying on budget , estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery , expansion , and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on the newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture , content , linking and other factors to improve SEO positions for target keywords

Requirements:
Proven SEO experience

Proven SEM experience managing PPC campaigns across Google , Yahoo and Bing

Solid understanding of performance marketing , conversion , and online customer acquisition

In - depth experience with website analytics tools (e.g , Google Analytics , Net Insight , Omniture , Web Trends)

Working knowledge of HTML , CSS , and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up - to - date with the latest trends and best practices in SEO and SEM.

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BASIC FUNCTION
The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing overall communications and marketing plan -- focusing specifically on digital communications

REPORTING RELATIONSHIP
● Digital Marketing Manager

PRIMARY DUTIES & RESPONSIBILITIES
● Work with Digital Marketing Manager to implement social media strategy and best practices
● Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
● Draft weekly reports to clients
● Prepare weekly updates and reports to track growth and success rates of campaigns
● Keep up to date and informed on new social media trends and adapt accordingly
● Ensure proper messaging is being executed online
● Identify leaders and influencers (internal/external) and engage them in brand activities
● Assist with website copywriting, proofing, and updating as needed

QUALIFICATIONS
● Ability to take initiative, employ good judgment, and manage projects from beginning to end
● Excellent writing, editing, and proofreading skills
● Exceptional ability to manage details
● Ability to multitask in a fast-paced environment
● Ability to meet deadlines and to anticipate next steps or needs
● Work effectively both independently and as part of a team
● A bachelor’s degree (or currently enrolled student) or equivalent work experience
● Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics)
● Adobe Creative Suite experience a plus
● Strong working knowledge of email marketing applications

BENEFITS
● Great opportunity to learn about what happens in Digital Media Marketing Industry
● Class credit (if applicable)

REFERENCES
● References should speak to the applicant’s sense of camaraderie, integrity, professionalism, responsibility, and flexibility.

INTERNSHIP DURATION
● 3 Months