Shoi

Shoi is a brand that combines the effort of reviving Indian textile traditions with producing garments that cater to the modern design sensibility.

SHOI was set up in 2011 as a result of an innate passion and an urge to create textiles that are aesthetically delightful. The products are rooted to tradition and yet are befitting to the urban chic woman. The underlying concept of the brand is an amalgam of rich Indian textile traditions and a modern sensibility. The crisp product range can be aptly called "timeless classics" in context to the w

16/06/2024
11/06/2024

Details : Agate Linen Saree

Linen saree in forest green natural color body with woven block design in gold zari on pallu and border

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Photos from Shoi's post 09/06/2024

Agate Linen Saree

Linen saree in forest green natural color body with woven block design in gold zari on pallu and border

07/06/2024

Pankti : 100% Linen Sarees with linear woven zari designs.

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07/06/2024

ankti : 100% Linen Sarees with linear woven zari designs.

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Photos from Shoi's post 07/06/2024

Pankti : 100% Linen Sarees with linear woven zari designs.

06/06/2024

Details : Dahlia Mul Saree

Mul saree with block printed linear pattern on pallu and floral pattern on body.

03/06/2024

Dahlia Mul Saree

Mul saree with block printed linear pattern on pallu and floral pattern on body.

26/05/2024

Tilia Mul Saree

Mul saree with block printed uneven linear patterns on pallu and checkered linear patterns on body.

19/05/2024

Obliqua Mul Saree

Mul saree with block printed monstera leaf patterns on pallu and floral patterns on body.

Photos from Shoi's post 17/05/2024

Willow

Mul saree with block printed imigongo patterns on pallu and linear patterns on body.

Photos from Shoi's post 17/05/2024

Willow

Mul saree with block printed imigongo patterns on pallu and linear patterns on body.

17/05/2024

Saradiya: Obliqua Mul Saree

Mul saree with block printed monstera leaf patterns on pallu and floral patterns on body.

Shop online at Shoi.in (link in bio) or visit our store in Kotagiri, Nilgiris.

12/05/2024

Saradiya: Mul cotton saree, with diamond hand block prints. A purely hand woven and naturally dyed saree.

Shop at Shoi.in

10/05/2024

Stenaria Mul Saree

Mul saree with block printed diamond patterns on pallu and body.

08/05/2024

Introducing the Saradiya Collection

Lightweight block printed Mul Sarees for the Summer lover in you!

Visit Shoi.in to shop our new collection.

Photos from Shoi's post 18/04/2024

Embrace tradition with a touch of elegance. Our Wedding Collection celebrates impeccable craftsmanship and timeless fabrics, perfect for the modern groom. 💍

Shop at Shoi.in

Photos from Shoi's post 12/04/2024

The Shoi Wedding Collection

Pictured: Linen-cotton veshti with neo-traditional muslin jamdani buttas and gold border.

Shop at Shoi.in

Photos from Shoi's post 10/04/2024

The Shoi Wedding Collection

Pictured here is a unique linen cotton blended veshti/dhoti.

Our wedding collection, that also caters to men, is an eclectic mix of handloom fabrics with bespoke designs that you can customise as per your preference.

31/03/2024

The Shoi Wedding Collection, handcrafted especially for you! Create your perfect wedding attire with custom patterns and motifs. Traditional handloom textiles with modern design.

DM for enquiries.

Photos from Shoi's post 15/02/2024

Padma Quilted Jacket
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Quilted coat in cotton with a red body with white lotus print reversible to red
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Photos from Shoi's post 14/02/2024

Windmill Quilted Jacket
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Quilted jacket in cotton with a black body with white, red and green floral print reversible to red.
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Photos from Shoi's post 13/02/2024

Cosmos Quilted Jacket
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Quilted coat in cotton with an off White with linear print in maroon and black, reversible to black.
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Photos from Shoi's post 13/02/2024

Lotus Quilted Jacket
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Quilted coat in cotton with a snow white body with pink and green lotus print, reversible to maroon.
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31/01/2024

Anemone Quilted Jacket
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Quilted coat in cotton with a white body with purple and blue, black floral print reversible to purple and blue horizontal stripes.
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Photos from Shoi's post 29/01/2024

Iris Quilted Jacket
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Quilted coat in cotton with a Prussian blue body with white and indigo floral print, reversible to indigo
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Videos (show all)

We’re excited to show you our new packaging that shows off the finesse of our fabrics.  Here’s our Muslin Jamdani stole ...
Fundraiser for the Artisans : we’ve received funds from Riddhi - an old age home based out of Calcutta. Thank you for yo...
Starching of yarn in Bengal is a family affair! Starch is created by Sago. Sago is a starch extracted from the spongy ce...
How do animals help you getting through tougher days? Not only are animals known to be companions in therapy but they’re...
How do animals help you getting through tougher days? Not only are animals known to be companions in therapy but they’re...
Fundraiser for Artisans in Rural India.Working with artisans for over a century now, Shoi would like to help our skilled...

Telephone

Address

Shop #1, 27/131, Johnstone Shops, Johnstone Square
Kotagiri
643217

Opening Hours

Monday 10:30am - 8:30pm
Tuesday 10:30am - 8:30pm
Wednesday 10:30am - 8:30pm
Thursday 10:30am - 8:30pm
Friday 10:30am - 8:30pm
Saturday 10:30am - 8:30pm
Sunday 10:30am - 8:30pm

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Subramanyaa Silks Bombay Dyeing started at the year 1987 in Kotagiri. We are wholesalers cm retail