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By just changing the logo on the occasion of new year and they suffered really harsh in first quarter of the year.

Sales of Weight Watchers-branded products fell 29% in the quarter because fewer members attended meetings, where new members typically buy more measuring cups, food and other items, Chief Financial Officer Nick Hotchkin said on the call.

Weight Watchers swung to a loss of $10.7 million, or 16 cents per share, during the first quarter from a profit of $39.1 million, or 56 cents per share, a year earlier.

MIK esports tried pictorial + abstract + bit of typography approach.
Let me know your thoughts.

"Seige Tiger" was the clients name and this was his finished logo
Let me know your feedbacks

Logos are an identity of a company & Clients thinks that it is one step process and they think like these designers are just drawing, remember how we used to say in childhood that "That neymar has done wrong, if i would have been there it was the clear goal"
Anyways they process is simple yet complicated

▪️ Info : we talk like for an hour to a client to understand their business and what they actually think about their business what is there approach as well as the there future goals and expectations their target audience the product description and many things which if I start putting then it will look like quora answer....

▪️ Moodboard of client : it is really important process. client generally have wrong preferences, sometimes a startup company owner wants his logo like apple (the pictorial logo) which is really really wrong choice. They are at different places in every expect and will not work like that. So I suggest them the most relevant moodboard the preferences they should think about.

▪️ Research : yeah we research how their competitors are designing, how has been the history of these kind of logos, to check whether the logo I am thinking exists already?
And other stuffs you really don't want to listen its boring.....

▪️Sketching : People think designs are made on computers. No designs are made in minds and conveyed on paper and then we move to the damn illustrator for the sake of extension and all. We designers actually love this process and can do for hours....

▪️ The finished product : We feel like giving you a lamborghini after finishing that seriously i am not even joking, we expect that shocking "WoW" reaction too😅