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Terra is going to shut down.

Terra Mail's Free Email Service Closure - Return Path Following the Orange UK email closure and the migration of .net users over to AOL, another mailbox provider has just announced some major changes to their activity. At the end of this month, Terra Mail is going to shut down its free email service. If you are a fan of their website—which is a...

Digital marketing traffic strategies: paid vs free traffic Digital marketing has a lot of components to it. A well-planned digital marketing strategy is like a well-oiled machine which churns out revenue for the bu

Content Marketing Trends - What To Expect In 2017 And Beyond Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don't, I'd suggest going back through my previous posts. You might find one or two that can give you the basis you'll [...]

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3 reasons why email marketing is better than social media marketing If you are a digital marketer, you cannot miss out on email marketing. Here are the three reasons why!

The Changing Face of Email Marketing Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email ma

very valuable facts of Email Deliverability

Email Deliverability Glossary - Return Path As with any industry, marketers tend to throw out a lot of jargon, and if you’re new to the wonderful world of email, much of it may be gibberish to you. To help the newbies and veterans alike, we’ve compiled this list of the essential email deliverability terms you should know.

Top 10 Ultimate Email Fraud Glossary

Authentication: Authentication is the process of determining whether someone or something is who or what it is declared to be. In an email, there are three main types of authentication: SPF, DKIM, and DMARC.
Brand Spoofing: Brand spoofing is one or more tactics that trick customers into thinking an email is legitimate and comes from a reputable brand. The tactics can include a domain not owned by the brand ([email protected]), the email subject line, or the Display Name.
Cousin Domains: A cousin domain (i.e., “look-alike domain”) is a registered domain name that is deceptively similar to a target domain name, but bears no relation to it (e.g., www.examp1e.com).
DKIM (DomainKeys Identified Mail): A protocol that allows an organization to take responsibility for transmitting a message in a way that can be verified by a mailbox provider. This verification takes place through cryptographic authentication.
DMARC (Domain-based Message Authentication Reporting and Conformance): DMARC is an email authentication protocol that ensures legitimate email is properly authenticating against established DKIM and SPF standards. It also ensures fraudulent activity appearing to come from domains under the organization’s control—active sending domains, non-sending domains, and defensively registered domains—is blocked. Two key values of DMARC are domain alignment and reporting.
Domain Spoofing: A spoofing tactic that leverages the legitimate sending domain of a brand to send malicious emails.
Envelope From: The return address contained in the hidden email message header which tells mail servers where to return or bounce the message back.
Header from Domain: The domain name included after the @ symbol in the Header From email address of a message.
Phishing: A type of spam intended to trick email recipients into giving up sensitive information for malicious reasons.
Sender Policy Framework (SPF): An email authentication protocol that allows the owner of a domain to specify which mail servers to send mail from on that domain.

If you’re challenged with building your email subscriber list, you’re not alone. According to our recent study, Email List Strategy, only nine percent of marketers feel they have a successful email list strategy—and 71 percent believe that increasing their email list quality is a priority for an effective email list strategy.

To help marketers build an engaged list of high quality subscribers, we compiled more than 50 tips increase email opt-ins. rtpth.co/1SHWeX1

Email Marketing Tips:

Tip 1- Do some email marketing

It might seem obvious, It doesn't have to be a regular newsletter, even one e-Christmas card a year is a good start. People like to know you care about them and sending them a letter is one of the best ways of showing some love.

Tip 2- Write your email as you are talking to friends

Do you prefer to receive an email from a good friend or a big corporation? By toning down the corporate tone of your email and writing in a friendly and respectful voice you can create trust between yourself and your subscribers.

Tip 3- Personalize your message

Don't be lazy and send a bulk email if you can send something unique for each recipient. Look at your list and consider whether there's a personal message, or a helping hand you can lend each individual. And make sure if you know their name, use it.

Tip 4- Sell the email in the subject line

This is the first thing people see so it's important to get it right. Keep it short and make it stand out in a crowded inbox by offering something of value and by using power words that incite curiosity and excitement. If the subject line doesn't make people go 'OMG, I HAVE to read this email', they won't.

Tip 5- Keep it snappy

People get bored easily and everyone is busy so make your email scannable by using subheadings and short paragraphs. You can always link off to your website if you want to go into more detail.

Tip 6- Pictures are pretty

However don't go overboard as some email programs can remove images or it might make the email load slowly.

Tip 7- Make it mobile-friendly

You need to make sure your email is optimized for mobile devices. This way your subscribers can read your email on their way to work or during lunch. Return Path's study found that 63% of Americans and 41% of Europeans would either close or delete an email they couldn't read on their mobile.

Tip 8- Include a call to action

Your subscribers choose to be on your list, hence they want to know about your business, products, or news. Invite them to take an action and the response is typically quite positive.

Tip 9- Include social media share buttons

By allowing your subscribers to share your email on Twitter and Facebook you can capitalize on potential new business and sign up new subscribers.

Tip 10- Don't spam

Spamhaus and other anti-spam organizations have strict anti-spam legislation. Follow it, or you'll pay fine.

Tip 11- Send your email at the right time

We like to read newsletters while we have time at lunch but every industry is different. You can experiment and see what days and times work best for your subscribers.

For any query or help feel free to skype me or text me.

Skype: powermtakudos

Good luck.

10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162 percent from 2010 to 2014. They cost organizations around the globe $4.5 billion every year and over half of internet users get at least one phishing email per day.
The best defense companies have against phishing attacks is to block malicious emails before they reach customers with the DMARC (Domain-based Message Authentication Reporting and Conformance) standard. Brands must also work with a vendor that can offer email threat intelligence data revealing attacks beyond DMARC (e.g., attacks that spoof their brand using domains outside of the company’s control).
Unfortunately, no matter what companies do, some phishing emails will always make it to the inbox. And those messages are extremely effective—97% of people around the globe cannot identify a sophisticated phishing email. That’s where customer education comes in.
Here are 10 tips on how to identify a phishing or spoofing email. Share them externally with your customers and internally with your company.

Tip 1: Don’t trust the display name
A favorite phishing tactic among cybercriminals is to spoof the display name of an email. Return Path analyzed more than 760,000 email threats targeting 40 of the world’s largest brands and found that nearly half of all email threats spoofed the brand in the display name.
Here’s how it works: If a fraudster wanted to spoof the hypothetical brand “My Bank,” the email may look something like:

Since My Bank doesn’t own the domain “secure.com,” DMARC will not block this email on My Bank’s behalf, even if My Bank has set their DMARC policy for mybank.com to reject messages that fail to authenticate. This fraudulent email, once delivered, appears legitimate because most user inboxes only present the display name. Don’t trust the display name. Check the email address in the header from—if looks suspicious, don’t open the email.

Tip 2: Look but don’t click
Hover your mouse over any links embedded in the body of the email. If the link address looks weird, don’t click on it. If you want to test the link, open a new window and type in website address directly rather than clicking on the link from unsolicited emails.

Tip 3: Check for spelling mistakes
Brands are pretty serious about email. Legitimate messages usually do not have major spelling mistakes or poor grammar. Read your emails carefully and report anything that seems suspicious.

Tip 4: Analyze the salutation
Is the email addressed to a vague “Valued Customer?" If so, watch out—legitimate businesses will often use a personal salutation with your first and last name.

Tip 5: Don’t give up personal information
legitimate banks and most other companies will never ask for personal credentials via email. Don’t give them up.

Tip 6: Beware of urgent or threatening language in the subject line
invoking a sense of urgency or fear is a common phishing tactic. Beware of subject lines that claim your “account has been suspended” or your account had an “unauthorized login attempt.”

Tip 7: Review the signature
Lack of details about the signer or how you can contact a company strongly suggests a phish. Legitimate businesses always provide contact details.

Tip 8: Don’t click on attachments
including malicious attachments that contain viruses and malware is a common phishing tactic. Malware can damage files on your computer, steal your passwords or spy on you without your knowledge. Don’t open any email attachments you weren’t expecting.

Tip 9: Don’t trust the header from email address
Fraudsters not only spoof brands in the display name, but also spoof brands in the header from email address. Return Path found that nearly 30% of more than 760,000 email threats spoofed brands somewhere in the header from email address with more than two thirds spoofing the brand in the email domain alone.

Tip 10: Don’t believe everything you see
Phishers are extremely good at what they do. Just because an email has convincing brand logos, language, and a seemingly valid email address, does not mean that it’s legitimate. Be skeptical when it comes to your email messages—if it looks even remotely suspicious, don’t open it.

We configure server with PowerMTA and Interspire Email Marketer. lets get details about them.

Q- what is PowerMTA ?
A- PowerMTA is a very specialized email delivery solution providing unsurpassed reliability and delivery performance, with granular connection controls. Offering superior message throughput, simplified set up and configuration, and visibility through real-time reporting and tracking. PowerMTA is compatible with any SMTP-compliant email application.
it is Advanced SMTP Server Software that we are using at backend for providing highest delivery.

Q- what is Interspire Email Marketer?
A- email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:

Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.

Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.

Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.

Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.

See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.

Solicit and track feedback with surveys. NEW! Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.

for more detail or any query please contact to our skype (powermtakudos). you can also write us to [email protected]