Infinitrix Media

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5 Reasons Your Ad Keeps Rejected by Facebook:

01. No clear picture of the product: Why was the ad rejected: it’s not clear from the picture what exactly you are selling. Users can be confused.
What to do instead: change the picture and show your product.

02. Unrealistic claims
Why was the ad rejected: the ad promises you can lose 20 pounds in 10 days, which is unrealistic. Facebook protects its users from such content and will reject this ad.
What to do instead: change your copy and focus on the product.

03. Potential of negative self-perception
Why was the ad rejected: using a tape measure around a person’s body may put excessive focus on a weight loss number.
What to do instead: focus on a healthy diet or highlight testimonials from people who have already tried your diet.

04. False use of Facebook’s brand
Why was this ad rejected: The word Facebook is written in uppercase and a different size and color.
What to do instead: Write the word Facebook in the same way as the rest of the text.

05. Hiding information
Why was this ad rejected: it’s a typical clickbait that hides the most important information from the user and provokes him/her to click on the ad.
What to do instead: tell the audience directly what to expect; don’t hide the information.

Pepsi has unveiled a new visual identity, including a change of logo. This is the first update to the logo in 14 years.

The logo and visual identity “borrows equity” from the brand’s 125-year history, Pepsi says. The design harks back to its logo from the 1970s to 1990s, which also featured the Pepsi brand name in a bold typeface cradled within its iconic red and blue ‘yin and yang’ circle.

The new visual identity will be rolled out in North America in the autumn of this year, coinciding with the brand’s 125th anniversary. The refreshed packaging and logo will be rolled out globally next year.

CMO Todd Kaplan says the new visual design ushers in a “new era” for Pepsi and will help to drive brand distinction.

“Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,” he says.

“This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”