The Atomic Growth

One thing that becomes clearer than a glass light bulb to me whenever I travel is…

That us humans are simply chimps in disguise.

Regardless of language or race.

Rich or poor.

Young or old.

We all respond to “offers” in the same way.

You see, everything in life is an offer.

And the outcome you want is the commission.

Oh boy.

Queue the haters.

“But Aaadddyyy…

What about this, and what about that.”

Calm down.

This is just the way it is.

Because I said so…

And I’m the merchant of truth.

Let’s continue.

And the way we evaluate these offers and make decisions…

Is wired deep in our monkey brain.

Lemme explain…

Emotions are critical to decision-making.

Without an emotional response of some sort, it is difficult to make decisions.

Yet most businesses sail right past this…

And rely purely on logic to make the sale.

They’re focussed on selling their “stuff”.

Their Rs. 5000 course with 36 modules.

Their product that does XYZ.

And they’re leaving duffel bags of money on the table.

(Don’t you keep your money in duffle bags? How have you even been living your life all this time?).

You see, when making decisions i.e. should I buy or not.

Us chimps use what’s called heuristics.

Which are little cognitive shortcuts we take when decision making.

And these are largely based on an emotional response.

In other words…

If you want people to listen to you, use logic.

If you want people to buy from you, use emotion.

*say it with me now… EMOTIONS*

And this is one of the reasons that nothing sells better than a story.

Stories are quick reference points for emotions.

And they make people gobble up your offers quicker than a bucket of KFC at 2 am after a night of partying.

This is true.

Whatever you’re selling.

And whatever delivery vehicle you use to sell it.

Try using stories.

And I think you’ll be pleasantly surprised…

By the bounty of money that comes sailing into your merchant account.

Here’s a pic of me in a cafe of Uttrakhand...

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