Meet.Aakash

Can you tell who is the CEO of Coca-Cola or Disney?

But almost everyone in the business industry can tell who is behind companies like Tesla and SpaceX

6 Brand lessons to learn from Elon that you can apply to build your own brand.

Define your Personal Brand and Niche
Your personal brand is your unique combination of skills, experience, and personality and the way you demonstrate those. It can be used alongside your business or as a solo venture. Your niche should be around your interests and passions to succeed.

Use Your Expertise To Make a Positive Impact
Use your technical and soft skills and knowledge to build something for helping others and yet make an impact with dedication.

Adaptive Brand Strategy
Be Willing To Change and Adapt in Your Personal Branding Journey.

Don't be afraid of failure
Failure Will Not Destroy You or Your Personal Brand. You can come back from failure – again and again.

Build an Online Presence Using Social Media
Make your social media presence active. Have an opinion and constantly share and engage with the audience online. Create a variety of content and build brand voice.

Creating a Strong Personal Brand Takes Time and Dedication

✨ We share content to level up your Branding and Marketing. Follow and Connect.

Apple Doesn't Sell Phones
How does Apple get you to spend money? 👉
Apple marketing strategy is based on the founder Steve Jobs’s philosophy that customers do not always know what they want. Accordingly, instead of conducting marketing researches to identify customer needs and wants, the multinational technology company prefers to install innovative features and capabilities in their products, making customers to want Apple products. Apple marketing strategy expresses the brand in minimalist, yet highly efficient ways.

📌Learn from Apple’s Brilliant Marketing.
Apple Inc is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because they understand that marketing is one of the most crucial aspects of a business venture which greatly determines its success in the consumer’s realm. This is why Apple has always taken steps to keep its marketing process free of new market challenges in its attempt to pe*****te deeper into the market.

Brand messaging is not just words. It's laid on a deep foundation of clarity about your brand.

When you know what you offer, you'll be able to tell people why they need it and not just that..

You'd be able to tell what they stand to loose by not choosing your solution.

Why Focus On Branding

Improve Your Messaging.
People don’t buy what they don’t understand. We’ll help you communicate who you are and what you do with clarity, consistency, and impact.

Increase Your Perceived Value.
Customers spend 4x more on brands they align with. We’ll work with you to identify your unique value so you can charge more and skip the price wars.

Attract The Right Audience.
We’ve spent decades studying consumer psychology to help you make deeper connections with more of the people you want to serve.

Outshine The Competition.
By highlighting what makes you one of a kind, our disruptive branding approach boosts your signal so you can stand out in a saturated marketplace.

Great brands stand out and stand FOR something. They don’t tow the line and do what’s expected, they dare to be different and they take a strong stand for what they believe in. They don’t try to please everyone and cater to the mass market. They know who their audience is and they focus their message on them. When you take a stand and stake your claim, you call forth your right people and repel your not-so-right people. This is a good thing. It’s called polarization and it’s what’s required to create a truly stand-out brand.

Don't complicate branding, pick a central idea then own it.
A central idea that you can build your business around.

👉Look at your competitors. I'm sure there are one or two things that is central to the way their business is built.

Here the reasons why your brand needs digital marketing.
👉Consumers are more likely to choose brands which they recognise. Your brands' presence in the digital space, allows you to nurture your potential consumers from being in the brand awareness phase to entering the consideration phase, where they become educated about your products and services.

Do you Know ?
->Louis vuitton doesn't makes the best fashion accessories
->Apple doesn't makes best phones
->Nike doesn't makes best shoes
->Starbucks doesn't makes best coffee
Still people are crazy about these brands
They are ready to pay a premium price for these products.

Why? Because The power of branding is its ability to influence behavior.

👉We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.

Smart brands build reputations, trust, attributes, and values in their consumers mind.

A brand can be a company, a person, or an organization.

Branding makes your product 10X unique and different from the competitors.

✨ We share content to level up your Branding and Marketing. Follow and Connect.

The truth about Color Psychology for every Successful Brand.

Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behavior will help your brand become a success.

Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.

👉 Colors can also define Brand, Did you know this?
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👉Brand, branding, and brand identity. All similar words, but with a significant difference! In this post, we discuss the differences between each.

💡 We specialize in creating brands that turn expertise into profit. book a Consultation with me.
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The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. As such, they help shape people's perceptions of companies, their products, or individuals. Brands commonly use identifying markers to help create brand identities within the marketplace.

💡 That's why we always start the branding process with Brand Strategy, where we unearth what it is you're trying to do with the brand & why. And how are you going to be different from your competitors? What does your brand stand for, and what is the story you want to tell your customers, along with the voice & tone that you will use to convey your messaging to your ideal audience. Then once all that is established, do we arrive at the aesthetics - the brand visuals. Design is simply Brand Strategy made Visible!

👉 Let me know your thoughts

We specialize in creating brands that turn expertise into profit. book a Consultation with me.

Business consultation
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