arjoon.mehra

✨ Discover the Secret to Youthful Radiance with Anar Beej Taila Pomegranate Oil ✨❤️

Immerse yourself in the power of nature with our rejuvenating Pomegranate Oil. It's not just an oil; it's a promise of radiant, youthful skin. 🌿

🔹 Collagen-Boosting Hydration 😍: Watch your skin transform as this elixir works its magic overnight, doubling as a lush makeup primer. Wake up to irresistibly soft, supple skin.

🔹 For Every Skin Type 💆: Gentle yet effective, apply it in upward strokes after your cleansing ritual. Perfect for dry to oily skin, it's your go-to for a flawless texture and appearance.

🔹 Elixir of Youth ✅: Walnut Oil diminishes wrinkles, while Karanj and Kalonji Oils hydrate and combat acne. Tamanu soothes, and Carrot Seed along with Almond Oils rejuvenate deeply.

🔹 Unveil Natural Glow 🌺: Rose and Jasmine Oils light up your natural glow. With the added benefits of Sunflower, Sesame, Chamomile, and Soybean Oils, experience enhanced smoothness and elasticity.

Your skincare routine is about to get a luxurious upgrade with our Anar Beej Taila Pomegranate Oil. Housed in a chic 30ml bottle, it's your new essential for enriched beauty, day and night. 💖

"

Unveil Your Skin's Royal Glow with Our 24K Gold Radiance Oil 🌟✨. Infused with real gold flakes, this luxurious oil is your new secret to enhanced skin firmness, reduced fine lines, and a youthful glow. It's not just skincare; it's a multi-functional wonder, doubling as a perfect face primer. Embrace the power of Baobab, Blackcurrant Seed, and Rosehip Seed Oils for nourishment, while Seabuckthorn and Vitamin C brighten and regenerate. Ideal for nightly use, our 30ml bottle is the golden ticket to a refreshed, non-greasy finish, even for oily skin. Elevate your beauty ritual to a luxurious experience.

🌿 Transform Your Brand with Mehra Life Sciences' Expert Formulations 🌿

Hello LinkedIn community! I'm [Your Name], representing Mehra Life Sciences, where we specialize in crafting bespoke oil-based formulations for hair, face, and body care.

🌟 Why Partner with Us?

Innovative Product Line: In just one year, we've developed over 50 unique products, showcasing our agility and expertise.
Global Footprint: Proudly serving brands across India, USA, Malaysia, UAE, and UK.
Quality Sourcing: We source our ingredients from Kannauj, Uttar Pradesh, known for its rich legacy in essential oil production.
🔍 Our Specialties:

Facial Oils
Essential Oils
Carrier Oils
Face Elixirs
💼 Tailored for Your Business:

Flexible Production: Minimum order quantities as low as 20 liters.
Rapid Market Entry: Launch your products in under two months with our Ayurveda and apothecary range.
Customization: We cater to your brand's unique needs, ensuring a product that resonates with your audience.
🚀 Empower Your Brand:

Mehra Life Sciences is more than a supplier; we're your partner in innovation. Our blend of traditional Ayurvedic wisdom and modern manufacturing techniques sets your brand apart in the competitive personal care market.

📞 Let's Collaborate:

Ready to elevate your product line with our specialized formulations? Contact us today to start your journey towards a successful, vibrant brand!

At Mehra Life Sciences, we are emerging as a pioneering force in oil-based formulations for hair, face, and body care. In just one year, I'm proud to say that we've developed over 50 innovative products, catering to diverse brands across India, the United States, Malaysia, the United Arab Emirates, and the United Kingdom. This achievement highlights our expertise and innovative approach in the industry.

We specialize in crafting high-quality facial, essential, carrier, and face elixirs. These products are meticulously sourced, assorted, and mixed in Kannauj, Uttar Pradesh. This region is renowned for its rich heritage in essential oil production, allowing us to harness the best natural ingredients. This ensures our formulations are both practical and authentic, aligning with our commitment to quality.

Understanding the dynamic needs of businesses, we at Mehra Life Sciences offer flexible production capabilities. We can produce quantities as small as 20-litre pack sizes. This makes it feasible for emerging brands to enter the market without the burden of large initial orders, a flexibility that is particularly advantageous for small to medium-sized enterprises exploring the oil-based product market.

Moreover, we provide a unique opportunity for brands to launch their carrier, essential, and oil therapy-based products in under two months. Our highly specialized Ayurveda and apothecary product catalogue, which blends traditional knowledge with modern manufacturing techniques, enables this rapid turnaround.

In essence, Mehra Life Sciences stands at the forefront of innovation in oil-based formulations. We offer a blend of traditional Ayurvedic wisdom and modern production capabilities. Our commitment to quality, flexibility, and rapid product development positions us as leaders in this niche, and we are poised to revolutionize the personal care industry.

Indulge in the opulence of our 24K Gold Oil, where luxury meets skincare. ✨ Infused with real gold flakes, this oil is a treasure for your skin, offering firmness and reducing fine lines for an ageless, regal radiance. Beyond just enhancing your natural luminosity, it doubles as a perfect priming base for a flawless makeup finish.

Make it your nightly beauty ritual; apply it with loving upward strokes on a cleansed face. Oily skin types need just an hour to absorb its magic for a matte yet refreshed morning look. Our rich blend combines Baobab and Blackcurrant Seed Oils for protection, Evening Primrose, and Apricot Kernel Oils for hydration, complemented by Sweet Almond and Rosehip Seed Oils to diminish scars and brighten your complexion.

And with the added benefits of Seabuckthorn and Vitamin C, regeneration and radiance are yours to enjoy. Elevate your nightly skincare routine with this 30ml bottle of pure luxury. 🌙

Step into a world where ancient wisdom meets modern beauty with Haridra Taila Turmeric Oil. 🌟 Unleash the golden glow of Turmeric, paired with the age-defying prowess of Rosehip, Seabuckthorn, and Grapeseed Oils. Witness a visible transformation as blemishes fade and your complexion achieves perfection, ready for any look you desire. With a nightly ritual of a few drops, balance and nourish even oily skin types. Breathe in the scented serenity of Neroli and Lotus while Walnut and Almond Oils provide gentle care. And with each use, enhance your skin's elasticity for that supple, youthful finish. All this natural potency is bottled up in 30ml of pure, skin-loving elixir.

Discover the secret to timeless beauty with Anar Beej Taila Pomegranate Oil. 🌺 Infused with the regenerative powers of Pomegranate, our oil is a nightly ritual that suits every skin type. It's more than just a moisturizer; it's a collagen-boosting hydrator that works diligently as you dream, ensuring you wake up to a more youthful, radiant you. Enriched with the nurturing touch of Walnut, Karanj, and Kalonji Oils, it addresses everything from wrinkles to elasticity, while Rose and Jasmine Oils unveil a natural glow. Make the Anar Beej Taila a cornerstone of your skincare regime and embrace a rejuvenated complexion with each drop.

Office Politics in the era of start-ups!

Is it justified that people are put into PIP without any written notice about their performance? What are those parameters they have not been able to achieve to justify their worth to the organisation?

I am shell shocked in this era of social media & LinkedIn; employees are mistreated as companies continue to use their will & force against them.

I remember the last I worked for an ad agency in 2016; the boss's favourite became a constant pain in the neck; I was being hounded day & night on messages & calls for work-related queries after office hours. There was this continuous effort from the management to keep picking out mistakes in my work where that work was approved by my counterpart, who was the boss's favourite.

I feel bad for my friends who still have to bear this shi* just because they want to become decent, dedicated, & determined employees.

Start-Ups need to start respecting their employees & stop running organisations like they run their internal family affairs.

Many have inquired about what sets me apart from other consultants. The answer is simple: I've walked and experienced the journey firsthand. Moreover, I've invested my hard-earned money, not relying on any handouts.

I've built a company from the ground up, poured sleepless nights into mastering platforms like Amazon, Flipkart, Paytm, Shopify, Google & so on and embraced the intricacies of FB Ads back in 2012. This 13-year odyssey is one of the most enriching learning experiences and adventures I've embarked upon. Compiling this wealth of knowledge would fill a whopping 50 TB hard drive.

My approach differs—I'm not chasing quick fixes or rapid expansion. Such strategies don't align with my consulting philosophy, as they often lead to inevitable letdowns for my clients.

"Scaling" and "Growth" have become buzzwords, often misused, in the past two years of D2C expansion across India. As a consultant, my responsibility is to transparently share what I've learned, the scales at which I've known them, and how current dynamics unfold on diverse platforms.

I've always taken on projects committed to delivering and executing rather than merely presenting problem statements and theoretical solutions. After all, spoken answers only hold value if translated into action for my clients.

Ready and open for business! 👨‍💼

Ever wondered about the surge of brands like Rage, Country Bean, Breakly, Cocoa Broma, Continental, and more in the last 2 years? 🚀

The exciting part? You don't need to be a coffee connoisseur to dive into this realm!

I specialize in assisting individuals in launching their brands on both marketplaces and personal websites. But I'm not your typical consultant who only steps in for 5, 6, or 7-figure Shopify sales. No need for a massive Google Ads budget either! Because that's not how businesses should operate.

I'm here to guide you through:

🛍️ Selecting new products to offer
🔥 Nailing the perfect roast
📈 Learning from successful brands
🌍 Sourcing top-notch coffee beans
🍬 Infusing delightful flavors into your coffee
📜 Navigating necessary licenses for storage, packaging, and retail
🌐 Establishing your coffee brand on various marketplaces
🚀 Taking your brand directly to consumers (D2C)
💼 Crafting a profitable, sustainable, and enduring brand

Don't hesitate to seek assistance! Your coffee venture deserves the best support. ☕💼

Is it not true that everyone is a D2C expert on LinkedIn till the time you ask them to put in their fair share of money into their absurd scaling ideas?

- Making a brand is not always about creating that one brand; everyone has to speak about

- You can make multiple brands these days as per your time & how soon or comfortably can you put money into those brands

- You don't necessarily have to scale your brand through your website; you can project targeted growth on Marketplaces with 30 to 40% margins

- You don't need to quit your day/night job to create brands that work for you; invest in the right strategy & professionals who make this happen for you so that your cashflows are not disturbed

- Creating brands is not insanely tricky, nor this is rocket science; you need to invest in the right person & strategy to see an effective scaled-up brand in 3 to 6 months

Look out for the right consultants who can guide you correctly & can help you learn from the mistakes they have made in the past.

Excited to Unveil: Science O Logic's 24 Karat Gold Oil!

After much contemplation, meticulous planning, and two years of anticipation, I am thrilled to announce the launch of our latest product - Science O Logic's 24 Karat Gold Oil. This journey has been made possible with the unwavering support of my mother, who has been the backbone of all my successful product-based ventures, including the renowned Greenberry Organics.

In the past five years, we achieved significant milestones with Greenberry Organics, selling an impressive 1 million units and garnering over 40,000 loyal customers. Our success has been a result of a frugal yet methodical approach, taking step-by-step strides over this period.

Today, I'm delighted to present a first glimpse of our YTL product, an extraordinary Gold Oil made with pure 24 Karat Gold - a unique offering in the market. Science O Logic's 24 Karat Gold Oil stands out as one of the most affordable actual gold oils available, offering accurate and effective results with consistent and methodical use.

It has taken nearly six months of dedicated effort to craft the perfect formulation for this exceptional product. As a consultant, I believe in showcasing one's abilities to clients before delivering results, and I'm confident that this innovation will surpass expectations.

Our Gold Oil is rooted in nature, containing ZERO artificial bases, and is made with top-notch grade 1 carrier oils, ensuring the highest quality standards. The gold used in the formulation has been sourced at current market rates, assuring authenticity and value.

I am eagerly counting down the days until the product goes live, and I am hopeful that my LinkedIn community will embrace this new venture with the same love and support they have continuously shown to Greenberry Organics over the last six years.

Thank you all for being a part of this exciting journey, and I can't wait to share more updates soon! Stay tuned for the launch of Science O Logic's 24 Karat Gold Oil. Together, let's make this another success story! 🌟

linkedin.com/company/magique-lifestyles/?viewAsMember=true

linkedin.com/company/science-o-logic/?viewAsMember=true

The Reality of D2C Advertising: Beyond the Ads 🚀

📣 In the fast-paced world of D2C, it's evident that many privileged and untouchable brands heavily rely on advertisements. However, if they were to pull the plug even for a day, their Facebook funnel would crumble, leaving their online presence in question.

📉 Only a handful of brands or businesses can maintain a reasonable retention rate without continuous high ad spending.

🔍 The issue lies in the FOMO (Fear of Missing Out) strategies. Just as customers are influenced by FOMO, funded founders also fear losing out on sales, even if it means burning millions on ads.

🎯 Amidst the playful reporting filled with acronyms and clichéd D2C terminology, the basics are often overlooked.

💸 As Facebook ad costs continue to rise, frugal founders understand the need for an omnipresent product strategy. Without it, you risk sailing aimlessly with additional drums of fuel that will eventually run out.

💡 It's time to rethink our approach. While ads are valuable, they should not be the sole solution. Building a strong brand, focusing on customer retention, and creating a compelling product strategy will ensure sustainable growth beyond the realm of advertisements.

Discovering the Art of (Green) Tea: A Journey of Creativity and Peace of Mind 🍵✨

Over the past year, I've embarked on a self-development project to explore various products in the market, seeking inspiration and new opportunities.

Having spent more than five years in the skincare industry, I felt the desire to venture into something new, where I could find tranquility and unleash my creativity.

🌿 That's when my dear friend Mitresh Annu Sharma (https://www.linkedin.com/in/mitreshsharma/) came into the picture. He taught me the art of selecting the perfect blends and ingredients for green teas and how to define their unique tastes. With his guidance and the knowledge gained from experienced individuals in this domain, I finally took the leap to start my own tea venture.

🌱 I've been testing these green tea blends with friends and family, and the feedback has been encouraging, igniting the excitement to launch something special very soon.

🚀 Contrary to popular belief, starting your own tea brand across marketplaces and D2C doesn't require rocket science. With a frugal, sustainable, and growth-led strategy, coupled with a well-defined go-to-market plan, the possibilities are endless.

🤝 If you're curious about the world of tea, want to explore the realm of creativity, or discuss sustainable business strategies, let's connect at [email protected].

The three types of founders on LinkedIn or on any D2C group these days -

A. The ones who work & are busy working (& of course, are funded)

B. The ones who want to be in touch with the ones (A)who are working & get clicked with them so that they can tell that the world that they are working too (& are of course famous)

C. The last ones are the ones who are busy trying to figure out who knows how to do it - A or B so that they can get clicked with them too

My Journey with Amazon: From Late Beginnings to Global Success 🚀

📅 It was almost 2014 when I was first introduced to Amazon, and I must admit, I was a bit late to the party. In India, sellers had already begun discovering the platform and its immense potential.

💭 However, it was the brand Wow Skin Sciences that truly captivated me and sparked the idea of creating my own skincare brand to sell on Amazon.

🎯 Over the years, I faced numerous failures, but I remained patient and persistent until I finally achieved success with winning brands on Amazon India and even expanded to Amazon US, UK, and UAE.

🏆 From selling Chai Masala to Kadha, Green Teas, Scrubs, Face Washes, Shampoos, Creams, Serums, Kitchen Accessories, and more, I ventured into various product categories across different Amazon portals.

💰 Among my most profitable endeavors was creating an ayurvedic brand for Amazon UK, achieving impressive margins of 20X. Even after factoring in the costs of sending products to a different continent, I earned approximately INR 350 - 400 per unit sold on Amazon UK.

🌟 Key lessons I learned along the way:

1️⃣ Success doesn't happen overnight; it requires dedication and perseverance.

2️⃣ Ignore the noise and distractions around you; focus on what you truly know and excel in.

3️⃣ Beware of overnight success promises; there are no shortcuts in building a sustainable business.

4️⃣ Continuously seek knowledge and understanding of every aspect of your business; outsourcing everything may not be the best approach.

5️⃣ Embrace failure as an opportunity to learn and grow; each setback makes you stronger and wiser.

6️⃣ Guard your critical business components and strategies; don't share your hard-earned insights with the world for free.

7️⃣ Value your expertise and knowledge; don't undersell or give away your valuable insights.

🙌 I'm grateful for the journey I've had with Amazon, and I encourage all aspiring entrepreneurs to stay committed, stay focused, and keep striving for excellence in their ventures.

🤝 Let's connect and share our experiences and insights, fostering a community of growth and success.

Reflecting on Sir Alex Ferguson: The Charismatic Leader Who Defined Success

🏆 For the past two decades, I have followed Sir Alex Ferguson's journey as the manager of Manchester United, and he was the reason I watched the team with unwavering passion.

🔴 However, post his retirement in 2013, I witnessed the team struggle and gradually lose its former glory. With just three pieces of silverware in the last nine years, critics, fans, and ex-players have voiced their concerns, with some even labeling the current squad as the worst in Manchester United's history.

🔑 So, what set the team apart under Sir Alex Ferguson's leadership?

💡 What strategies did he deploy that could change the course of a game in the last 5 minutes?

💬 What inspiring pep talks did he deliver in the dressing room that turned a halftime deficit of 2 or 3 goals into a spectacular 4-2 or 5-3 victory in the second half?

🌟 The charisma of Sir Alex Ferguson was unparalleled, surpassing any individual player or the entire squad.

💪 He had a unique ability to bring out the best in players, elevating mediocre talents like Darren Fletcher and Alan Smith to international levels.

👂 The team trusted him implicitly, and they followed his strategies wholeheartedly, leading them to triumph in games, seasons, and European titles. They knew he understood the game like no other.

⚽ Many players thrived under his guidance at Manchester United but struggled to replicate that success elsewhere, illustrating the mark of a true leader.

👉 Great leaders like Sir Alex Ferguson have a profound understanding of the sport; they've been on the field themselves and comprehend the complexities of the game.

🏢 They don't rely on bogus claims and plans concocted behind closed doors. Instead, they lead by example, standing with their team until the very last minute.

💥 The impact of a charismatic leader like Sir Alex Ferguson extends beyond the game; it resonates with the team and leaves a lasting legacy.

🙌 Let's celebrate the essence of great leadership that motivates and transforms individuals into formidable teams.

🚀 Tips for Starting Your Online Business: Learn, Plan, and Succeed 🚀

📞 I often receive inquiries from aspiring entrepreneurs who want to connect over a call or video meeting, and I genuinely enjoy these interactions. Conversations with people from different sectors and geographies help me stay updated on market trends and understand what's happening in various industries.

🌱 Many of these queries come from young individuals eager to embark on their entrepreneurial journey, creating products or services to be sold through different mediums.

🔑 Here are my two cents for those looking to start their businesses, especially in the product/retail space:

1️⃣ Avoid merely following what others are selling or what seems to be working for them. Instead, focus on understanding your own niche and target audience.

2️⃣ Take marketing spending into account when analyzing successful brands. Some might be spending more on promotions than the actual product cost.

3️⃣ Before diving into website creation and running ads, conduct thorough research on your product and target market.

4️⃣ Equip yourself with knowledge by taking free courses on Google Analytics, Google AdWords, and Facebook Ads to grasp the fundamentals.

5️⃣ Be cautious of promises from people who claim to sell everything through your website with ads alone. Build a well-thought-out marketing strategy.

6️⃣ Compare the costs and sales between operating your own portal and selling on established marketplaces like Amazon and Flipkart.

7️⃣ Don't limit yourself to local sales; explore international markets like Amazon US, UK, or Singapore, especially if you're based in India.

8️⃣ Plan your finances wisely, including establishing capital, working capital, and keeping a buffer for worst-case scenarios.

9️⃣ Learn to understand new categories and keywords on marketplaces to align your products with demand, not just personal preferences.

🔟 Take ownership of your campaigns and learn to manage them yourself at the beginning, rather than relying solely on agencies.

🚀 Starting small, smart, and frugal is the key to success.

🤝 Let's connect and discuss your ideas and plans. Together, we can make your online business venture a resounding success!

🚀 Embrace Growth, Let Go of Jealousy 🚀

🌟 Jealousy serves no purpose in our journey towards success. Instead of feeling envious of others' knowledge, let's focus on our own growth and learning.

📚 Building healthy habits, like reading articles and gaining knowledge, is essential for personal and professional development. However, there's no need to burden ourselves with trying to know everything.

🧠 We are not expected to be omniscient. Instead, let's concentrate on what we know best and keep honing those skills.

🎯 True greatness lies in channeling our energy towards our strengths and passions. Let's stay focused on what sets us apart and keep pushing ourselves to excel.

🤝 Let's support each other's journeys, celebrate individual strengths, and foster a community of growth and collaboration.

🌿 Considering Starting a Global Essential Oil Business?

🌍 Are you intrigued by the vast potential of the essential oil market on platforms like Amazon India, Flipkart, Amazon US, and more, but find the nuances a bit overwhelming?

🌱 Essential oils and carrier oils are among the most sustainable and long-term business opportunities in the E-Commerce space, promising enduring effects.

💡 Did you know that approximately 15 ML of essential oil procured at INR 40 in India can be sold for a whopping INR 1200 on Amazon US?

📈 The profit margins are simply incredible, but unlocking a profitable Essential Oil business in India and the global market requires a solid strategy.

🤝 Let's engage in a conversation about building a thriving essential oil business across India and the world. Reach out to me at [email protected].

Insights into the Indian Start-Up Ecosystem: A Candid Perspective

Having had the opportunity to consult with over 50 start-ups in the past year, each generating an average revenue of approximately $50K monthly, I feel compelled to share some honest observations about the Indian start-up ecosystem.

One of the prevalent issues I've noticed is the lack of clarity in their goals. Despite flashy presentations, less than half of what is promised actually gets delivered, leaving one feeling uncertain about the true direction of their efforts.

A common trend among start-up founders is the herd mentality. Many seem to be chasing the same path of either getting acquired by a larger company or pursuing an IPO without a clear vision of their own.

Moreover, there is a growing trend of building products and brands solely for the purpose of being sold off or acquired, often disregarding the value they could offer to customers.

When it comes to funded founders, some tend to lose touch with reality after securing investment, displaying unapproachable behavior and developing a sense of superiority.

PR seems to be a major focus for many start-ups, with a frenzy of news-hungry publishing that sometimes overlooks the substance of their offerings.

In terms of decision-making, the emphasis often leans towards pleasing VCs rather than understanding and meeting customer needs. Fantasized ideas are pursued based on what founders think will fit the market, rather than considering what the market truly demands.

A common syndrome I've encountered is the "I am the most excellent" attitude, where average products, ideas, and strategies are glorified as groundbreaking achievements. The fear of taking calculated risks hinders creativity, with the sole aim of an exit with a significant payout.

Even some VCs in the ecosystem display a lack of understanding, focusing on financial gains without a thorough understanding of the start-up's long-term potential.

Amidst all this, it's the honest, dedicated employees who often bear the brunt of uncertainty. I advise caution to those considering working for a funded start-up, as stable income cannot always be guaranteed.

In conclusion, while the Indian start-up ecosystem holds immense potential, it's essential to navigate these challenges with a clear vision, customer-centric approach, and a genuine passion for creating value. Let's work towards building a more sustainable and prosperous ecosystem together.