Gita Press Book Shop

s Registration Act, 1860, (presently governed by the West Bengal Societies Act, 1960). Since 1923 it has been propagating and promoting morality and spirituality through its literature throughout the world. The founder of this institution was revered Shri Jayadayalji Goyandka (Sethji), a God-realized soul. He resorted to the Gita and started publishing moral and spiritual books in order to promote and propagate virtuous and righteous ideas and feelings on a wide scale. Towards the fulfilment of object of the Gita Press, the blessed soul Late Shri Hanuman Prasadji Poddar (Bhaiji), the first editor of the spiritual monthly 'Kalyan' extended his whole hearted contribution to this holy enterprise. His lively message given through the 'Kalyan' is indeed unforgettable. The main objective of the Gita Press is to publish the spiritual, moral and character-building books and magazines at subsidised prices, lower than their actual cost. Out of 1744 current publications of the Gita Press, 826 are in Sanskrit and Hindi. The rest of the publications are in English and other Indian languages mainly Gujarati, Marathi, Tamil, Telugu, Kannad, Oriya and Bengali. The Press also brings out two monthly magazines - 'Kalyan' in Hindi and 'Kalyana-Kalpataru' in English. 'Kalyan' has a subscribership of 2.14 lakh. Through these magazines devotion, knowledge, righteousness, dispassion, good conduct. spirituality, virtuous feelings and other divine traits are inculcated in people. Every year the first issue of these magazines is the main and special issue and the remaining eleven are monthly issues. The publications of the Gita Press are available at its 19 branches, 42 station-stalls and with thousands of booksellers. New publications are advertised in 'Kalyan' and 'Yuga-Kalyan' etc. from time to time. These publications are also displayed and sold in book-fairs, book-exhibitions, and religious fairs etc. This institution neither solicits any form of donation nor accepts commercial advertisements in its magazines. During year 2012-13 books worth Rs. 47.30 crores were sold and the paper weighing 56.4 lakh kilogrammes was utilized for their publication. Sales during 2013-14 exceeded Rs. 50 crores. Till March 2014, Gita Press had published 5825 lakh copies of books including 1142 lakh copies of Gita in Indian languages. For the visitors to the Gita Press, its main entrance is a prime attraction. It represents temple architecture styles from around the country and has as its main mascot, the chariot of Lord Krishna and Arjuna at the time of the Gita-sermon. In the Lila-Chitra-Mandira (Art Gallery), hand paintings have been exhibited. These include paintings and pictures of different Gods and Goddesses and are based on the sports played by Lord Ram and Krishna and some other incarnations. This Chitra-Mandira contains entire Gita engraved on the marble slabs on all the four inner walls.