Phonz Says Black™

honz says black™ si contrappone fortemente alla mentalità dualistica “abito da lavoro/abito della domenica” e mira a superare questa antitesi, fittizia e obsoleta, proponendo un modello unico e sempre adatto. Altro aspetto fondamentale è il piano umano del progetto: costruire un’ officina creativa con un costante confronto di idee tra i membri della Gang. Un lavoro organico che riesce a indirizzare diversi slanci individuali verso un obiettivo comune: le esigenze ed i gusti del mercato.

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Phonz says black™ is a gang (human society) in which its members share the same cultural background and the same inspiring elements: vintage motorcycles and Rock ‘n roll music, these both can shake people’s souls, messing up the strict customs and the bigoted education. Phonz says black™ assumes a shameless, irreverent and frantic life style. This is the basic spirit which accompanied the project’s construction. From these elements Phonz says black™ style strongly contrasts with the dualistic mentality “work clothes/party clothes” and it wants to overcome this antithesis, fictitious and obsolete, suggesting a unique model, always suitable. Another important aspect of our project is the human level: we want to build a creative workshop with a constant comparison between the ideas of the gang’s members. An organic work which can direct different individual creativities toward a common objective: the need and the taste of market.