From sportswear to luxury casual wear synonymous with Italian elegance and style,for men, women and Its inscription read: Paul&Shark: It was fate.
On 4 March 1957 the “Maglificio Daccò”, founded in 1926, opened its doors under new owner Gian Ludovico Dini, who – nine years later – changed its name in Dama S.p.A. Every aspect of production took place within the company, from producing yarns to making the boxes used to package the clothing. At the start of the 1970s Paolo Dini, the eldest son of Gian Ludovico, happened to find himself in a sma
ll sailmaker's workshop during a trip to Maine, where the sail from an old 18th-century clipper caught his eye. In the mid-1970s, Paul & Shark launched in the sports fashion sector with a collection inspired by the world of sailing and based on its elegance, performance and spirit of adventure. In 1978 its C0P918 pullover was born: a sailing sweater that would go onto become an icon of the Paul&Shark style. Instantly recognisable from its packaging, a metal can used on board ships as a multi-purpose container, this garment saw immediate success and signalled the start of a whole new water repellent knitwear collection. Over the years the company has expanded greatly to become a comprehensive luxury sportswear range, appreciated by the fans of Italian fashion and high-performance technical materials, many of which have been patented by Paul&Shark. Today Paul&Shark collections (men's, women's, children's and accessories) are available throughout the world in 73 different countries, 458 cities and 474 points of sale, of which more than 280 are Paul&Shark monobrand boutiques located in the most exclusive shopping areas.
