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Pubblicità nel 1920
THE FIRST FALSE EYELASHES
The legend says that David W. Griffith, the American cinema director, invented them. Maybe the idea was flying around, maybe someone else was working with the same purpose, maybe some people were making in some way artificial eyelashes at home, but the truth is that in 1916, Griffith gave the first step trying to display his actresses in his silent movie "Intolerance, Love's Struggle Through the Ages" with "fluttering" eyes, creating the special effect with false lashes. He said that he was looking for an effect of "eyelashes brushing the actresses cheeks". The actress Seena Owen was the most popular using those artificial eyelashes, and soon the same effect was adopted in other Hollywood productions, and it became popular between the people in general. Even though, false eyelashes were not popular until 1930; at that time, Maybelline launched a 10 cents mascara package, and more innovations were introduced in the market.
By 1930s, women were enjoying make up as never before in history of beauty. Artificial eyelashes became very popular again in 1960s, when big made-up eyes were the fashion.
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