Nendo

Are you curious how Kenyan youth are changing the game? 🇰🇪 Here is some of their impact! 🙌

- Kenyan youth have posted over 500K TikTok videos on social issues.
- Racking 1.34 billion views since June 12, 2024. 📈💬
- They’re transforming socio-economic landscapes and how we connect with the government and brands. 🌐📲

Their creativity is not just making headlines—it’s shaping a brighter future. 🌟
This year’s theme, “From Clicks to Progress,” shows how their digital skills are paving the way for a better tomorrow.

Calls to boycott brands have gained traction under and opposition to the Finance Bill 2024. 📉 Here's a quick rundown:
- People are encouraged to avoid Capital FM Kenya and events like The Koroga Festival and to unfollow them on social media. 📵
- Safaricom PLC has faced backlash for alleged internet shutdowns, with negative sentiments increasing by 22% since the June 25th allegations. 😬
- Other brands have also been involved in the controversy and are affected by the public's response.

Stay informed and get the latest updates on these issues by subscribing to our newsletter at nendo.substack.com

With social media engagement surging, evidenced by millions tuning into X Spaces and TikTok videos trending globally during the Gen Z protests, how should brands respond to these evolving expectations? Sign up for our free webinar to discover the answers.

Register here: https://us06web.zoom.us/webinar/register/WN_IdWSTPqoReWrszknPgPXTQ #/registration

Can't attend live? Register now to receive the recording afterward.

When +5M people tune in to X Spaces, including record-breaking moments with 59k listeners and 130k concurrent live listeners, what does it reveal about our past, present, and future?

RSVP to our free webinar to find out using the link below

https://us06web.zoom.us/.../reg.../WN_IdWSTPqoReWrszknPgPXTQ

Note: if you can't make the time, register anyway to make sure you don't miss the recording.

What do +889 million TikTok views of the Finance Bill and +4.1 million tweets of mean?

Join our free 90-minute webinar in partnership with Ushahidi on July 17th from 4:00 pm to 5:30 pm (EAT). You will gain insights from various social media platforms such as TikTok, Twitter, Facebook, Instagram, Google, YouTube, and WhatsApp.

To register, click the link below

PLATFORM: Zoom: https://us06web.zoom.us/webinar/register/WN_IdWSTPqoReWrszknPgPXTQ

Nendo analyzed 25 million tweets to tell the data story of Kenya's history in the making. From to , now shifting to , here are 3 key insights:

Retweets Rule 🔄: Over 90% of interactions are retweets, amplifying a vocal minority to millions. Lurkers are watching! 👀

Online to Offline Impact 📢➡️🏛️: The Finance Bill talks peaked after passing, sparking offline protests. Digital citizens organized to find the missing, free abducted creators, fundraise for the injured, and more.

Finance to Future 💬➡️📈: Discussions evolved from finance to governance, the rule of law, and the state of the country. Led by Gen Z and millennials, this movement is unprecedented outside of elections.

These insights are crucial for media, civil society, brands, and nonprofits tracking the winds of change in Kenya. 🌍

What’s one quote you live by?
Our has to be the African proverb “If you want to go quickly, go alone. If you want to go far, go together”.
In honor of it, we recently gathered all our campaign stakeholders - client , influencers and our client service team, as we pause and review our objectives for the campaign.

With this campaign, we’re urging you to keep your family legacies alive by building a family tree in just 5 mins. Do you have a family tree? Build yours on FamilySearch.me/MyStory

Are you a content creator? Have you been a victim/witness to Technology-Facilitated Gender-Based Violence (TFGBV)? Are you passionate about raising awareness and promoting positive change?

At Nendo, we are committed to contributing postive change to our digital landscape. As a result, we are carrying out a study that seeks to explore experiences of TFGBV among women content creators who are victims/survivors of TFGBV on various social media platforms. Beyond the research, we would like to co-create potential solutions, with emerging content creators, for the concering trends girls and women are facing on the internet in Kenya.

***Be a part of the solution and nominate an emerging content creator to join our co-creation workshop - link in bio***

Do you push back or is ‘the client always right’? There tends to be a power dynamic with the client-agency relationship akin to a ‘master and slave’. Find out how Nendo is reshaping this dynamic by prioritizing not just the client, but primarily, the customer, thereby fostering more fruitful work - link in bio!

What’s all the buzz about AI's impact on creativity? 💡 Instead of fearing replacement, let's embrace AI as a catalyst for fresh ideas and innovation. Discover how Nendo is at the forefront of exploring uncharted territories with AI. 🚀

Is this the AI-pocolypse for Advertising, or will Creatives rise to the challenge? In Kenya, the use of AI-generated images by major brands has sparked a debate within the marketing, advertising, and communications sectors about the ethics and impact on creativity. Nendo explores the potential of generative AI to transform visual content, offering a fresh perspective on brand dist...

A productive session shaping the future.

Client meetings don't have to be in the office! ☕

With over 100,000 people reached, thousands of sales plus screenings done, and still ongoing. We reconnected with Maisha Meds for our VisionSpring project happening in BOTH Kisumu and Mombasa respectively.

Do you know of anyone over the age of 40 years old in both Kisumu & Mombasa and they are struggling to read?

Ask them to text the word 'TAZAMA' to 20788.
Texting is FREE of charge.

In a world where data drives business decisions, there are 4 things that will never change about research - whether it's marketing, consumer, or digital. Always remember:

Research isn't just data - it's foresight. It's your vision into future trends and opportunities that your business can plan for, right now.
Insights and evidence aren't just valuable; they're your competitive edge. Information is power. If you know something that your competition doesn’t, you’re winning.
Fast, affordable, and impactful information isn't a luxury; it's what clients are demanding.
Just because something is hard to measure doesn’t mean it shouldn’t be measured. There are always several hidden insights that could help your business.

Read more about how Nendo uses these guiding principles for all its regional research projects.

Nendo's Quest for Unchanging Truths in African Research and Marketing Perpetual Perspectives: Nendo's Quest for Unchanging Truths in African Research and Marketing

Are you truly connecting with your audience or just blending into the background?

In an era where attention is the new currency, understanding your customers what they do, how they spend their time, and, most importantly, how to engage them is important.

That's where Nendo comes in. Nendo blends two disciplines - research and marketing to solve your client's biggest problems.

Learn what we do and the type of clients we serve.

Visit our site below for free trend reports and insights. To book a meeting, just email [email protected] at any time.
http://bit.ly/43jEk7s

Imagine pitting Kenya's finest and most celebrated creatives against an AI Creative Chatbot. One that not only harnesses their skills but also adds to them. Who would craft the superior campaign? What do you think? Before we can answer that, we'd need to build this chatbot first. Here's what Mark Kaigwa - Founder of Nendo, has to say on the matter.

MsaniiGPT - Making a Creative Director AI Chatbot to Transform the Kenyan Ad Industry "Unveiling the Quest for AI Creativity: Can Machines Truly Mirror Kenya's Creative Soul?"

We know that there are a number of businesses and organisations looking to grow their market presence or elevate their brands, but can’t seem to find the right formula. This is where we come in. Combining the best resources for research and marketing to deliver actionable recommendations and insight-driven campaigns. Discover the full story of our innovative approach and how it's making a difference for brands looking to make a real impact. If you’re interested in what Nendo does, read more about our journey:

What We Do & Who We Serve at Nendo‍ One of the most interesting questions I receive nowadays is, "What does Nendo do?" I find this question asked by three kinds of people:

In the fast-paced world of communications and marketing, staying ahead means embracing innovation at every step. Read our latest blog to learn more about how we integrate advanced AI technologies like ChatGPT, DALL-E and many more into our workflow.

How Nendo Uses AI in our Work Nendo pioneers ethical AI use in marketing and research, emphasizing training, tactics, and trials. Harnesses generative AI for client projects with a focus on innovation and ethical approval. Offers a blend of machine learning, creative prompt engineering, and AI-powered tools for enhanced project....

Take a peek at the Top 20 most visited websites in Kenya from 2023 and see what shaped our conversations, purchases, diets, dance moves and more, and what this could mean in 2024.

Nendo has curated a list of Kenya's Top 20 most visited sites from 2023. Some of them might surprise you. Others might not. Either way, if you want to know what kept everyone glued to their screens last year, keep your eyes peeled this year.

We’re proud to announce that the Nendo Blog has been listed in the Top 20 Africa Marketing Blogs by 🏆 💪🏾 Get our take on trends, news, opinions and research on digital marketing and communications in Kenya, Uganda, Tanzania and Africa at large! https://shorturl.at/bekoL

20 Best African Marketing Blogs and Websites in 2024 20 Best African Marketing Blogs ⋅ 1. Modern Marketing ⋅ 2. Nendo Blog ⋅ 3. African Marketing Confederation ⋅ 4. Adclick Africa Blog ⋅ 5. Black Snow Agency ⋅ 6. Media Update » Marketing

Learn how Kenya became one of the biggest tech hubs in Africa, on The Digitally Native Podcast with Fungai Machiroi & Nendo Founder , for a chronology of Kenya's rapid rise to digital prominence. Spotify -
https://bit.ly/3GGlCw4 Apple Podcasts - https://bit.ly/4afl5Po

A Brief History of Kenya’s Digital Rise: An Interview with Mark Kaigwa (Part 1) Listen to this episode from The Digitally Native Podcast with Fungai Machirori on Spotify. In this podcast episode I am joined by Mark Kaigwa, a Kenyan digital entrepreneur and commentator. We talk through the history of Kenya's digital presence, which remains one of the most powerful on the African...

Nendo is at the 7th Agrifin Learning Event happening at Safari Park Hotel. We’re highlighting our work with SPARC Knowledge and are eager to talk to more organisations, looking to grow Resilient and Inclusive Food Systems. Hope to see you there.