South Moon Under
Est. Summer of 1968
Elevated. Effortless. Style. Our mission is to inspire self expression through the art of fashion. We are known for selling SWIM year round.
What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a unique mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago. By providing an ever-evolving, carefully hand picked collection of fashion presented in
19/10/2023
Introducing... the Bag with Benefits ;)🤍 Get 5% off ALL future in-store purchases for a whole year by shopping with this bag.Get it for FREE with a $500 purchase (or buy it for $28).
17/10/2023
at the iconic Café de Flore in the perfect floral fall dress (which is now 30% off, btw! 😊)
15/10/2023
In support of Breast Cancer Awareness Month, we’re proudly donating 100% of GEORGIE proceeds to Bright Pink, now through October 18th. 💗 Bright Pink is on a mission to accelerate, deepen, and expand the impact of life-saving breast and ovarian health interventions with a focus towards prevention and early detection.
P.S. This asymmetrical sleeveless top also comes in blue! 😊
14/10/2023
One thing about GEORGIE is- she knows how to dress with class. This set is perfect for those days when you have "nothing to wear." 😉
13/10/2023
Your favorite beverage- now available in a cozy lounge set 🍷
12/10/2023
Meet GEORGIE! 🤍 Hand-curated with thoughtful attention to style, structure, femininity, and comfort, these are pieces that will take you from day to night, desk to dinner, every day to special days. Exclusively at South Moon Under. 🌙✨
08/10/2023
To the girlies who won't pay $7 on shipping but will spend $150 on clothes- we feel you. Free shipping when you spend $150 or more. 🖤
06/10/2023
Nothing haunts us like the Nikibki Seamless we didn’t buy on sale. Get it girl. 2 for $50- this weekend only! 💖
06/10/2023
The beginning of your capsule wardrobe: a neutral satin skirt 🥿✨
05/10/2023
SMU girl looking city chic per usual 🌙✨
02/10/2023
Your outfit needs one more thing... a pop of pink. 💕
01/10/2023
Say yes to the perfect dress 🥂✨ There's still time for all you last minute homecoming shoppers to find your dress! 🤍
28/09/2023
Pinterest girl .yelinek in her lakeside linens 🌙🌱
25/09/2023
Tag us in your looks for a chance to be featured in ! 🖤 (OGs remember when our customers were called "moonies" 😉🌙)
24/09/2023
Finding a pair of jeans you can actually sit in >>>
23/09/2023
Denim so cute you could eat it right up 🤤🍪
22/09/2023
Ladies, meet your new "good jeans." 💘P.S. You get free shipping when you purchase denim! 🤫
21/09/2023
You deserve FREE denim! ✨ Purchase a pair of premium denim and you'll be automatically entered for a chance to win a free pair of your choice. 🤍 Now through 9/24.
19/09/2023
Win TWO pairs of PAIGE Denim- yep, you read that right. All you have to do is:
- Like this post
- Follow and
- Tag a friend who looks good in jeans ;)
Giveaway ends 9/24 at midnight EST. Good luck! 💫
19/09/2023
The black jeans of your dreams ☁️🖤
17/09/2023
Get a FREE tote bag with select denim purchases! 🖤 At all stores while supplies last. 🌙✨
16/09/2023
Denim on denim on denim 🪡 We have tons of new styles from your premium denim brands including Agolde, Paige, and Pi***la. 🤍
15/09/2023
DENIM EVENT IS HERE! Buy a pair of denim and we will donate a pair to a local charity 🤍👖
14/09/2023
A white top you can actually wear after Labor Day 🤍 Get your hands on this Jungle Cats shirt before it sells out! 🌙💫
11/09/2023
Sofia Richie vibes in our adorable Sophie Rue dress 🕊️
10/09/2023
Conquer your Sunday scaries with some retail therapy- your fall wardrobe deserves a refresh 🌙💫
09/09/2023
Win "best dressed guest" all wedding season in this feminine, flowy silhouette 🖤
08/09/2023
Find your fit 👖🤍 What's your style- wide leg or tapered?
07/09/2023
Turn your summer pieces into fall with a light jacket or chic sweater over your shoulders 🤍
05/09/2023
A fall trend worth the inVESTing in 🖤
About Us
What began as a small surf shack in the summer of 1968, has since evolved into an upscale casual clothing retailer known for an ever-evolving & eclectic mix of women’s and men’s clothing, swimwear, accessories, and gifts, sold in over 30 stores and online at southmoonunder.com. South Moon Under is a multi-brand boutique known for carrying constantly changing product to be discovered; a unique mix of in-house brands and our favorite designers. Brands carried at South Moon Under include Free People, ASTR, Citizens of Humanity, Jeffrey Campbell, Anna Beck, Blank NYC, Kendra Scott, L*Space, Maaji , a wide selection of premium denim brands and more. For more information, visit www.southmoonunder.com. Connect with South Moon Under on Facebook, Instagram, Snapchat, Pinterest, and Twitter @southmoonunder.
We thank you for following South Moon Under. We love it when our fans share their thoughts and opinions on our social channels and we want this to be a fun, inspiring and positive space, so please respect others and think before you type. Comments will be monitored and deleted if they contain profanity, obscenity or vulgarity, defamation to a person or people, name-calling and/or personal attacks. Repeated violations could result in the user being blocked from South Moon Under social media channels.
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