The Projecteur

BLOOM Department Store Tower.

Environmental and Wayfinding Signages

BLOOM Department Store Tower.

For this project, we were tasked to create a new set of brand collaterals based on the existing logo provided by the client.

The word BLOOM, to us evokes a sense of spring and blossoming flowers. We wanted the branding not to feel too feminine, thus lavender, green and ivory were chosen as the primary colors and of course a touch of yellow and orange as complimentary colors.

Branding for Archway Bistro

A branding inspired by mid century color palette, terracotta and cyan pairing, which results in striking yet warm ambience.

The logo is designed with modern retro typeface, shifting away from the literal ‘arch’ treatment which has a softer feel. Instead, the arch details are reflected in the brand elements such as the logomark, pattern, packaging and interior to create contrast against the logotype.

Photography by Butterfly Origami

A quick photo sesh we did for 95Yooya in Tokyo, Japan.

Special thanks to RIDA - House of Kachin Textiles for helping us create one of a kind custom fabric using our very own brand patten

We’re excited to share our very first branding project in Japan for 95Yooya, an authentic Yunnan Burmese restaurant in Tokyo.

Nestled in the trendy neighbourhood of Ebisu, Shibuya, 95yooya is the first of its kind in Tokyo. It’s a loving revival of Burmese and Yunnan flavours, inspired by family recipe.

HANSAR
A boutique travel & lifestyle hospitality group in Myanmar crafting purposeful experiences.

Hansar is derived from the word 'Hintha ( Hamsa )'. We reimagined the old logomark and designed a new icon inspired by silhouette of the majestic bird.

The identity centres around HANSAR logotype, from which the sub brands are created for a cohesive look, while still having their own personality.

Branding for Bazaar Yangon Hypermarket.

Branding & Packaging Design for Flying Horse Soya Sauce, a product of Singapore.

Engraving technique is used on the horse logomark to reflect the heritage aspect of the brand.

Branding for CHISEL Myanmar, previously known as Areca,a subsidiary of Falcon Incorporation specialising in interior fit-outs, design & build and furnitures.

Jewelry branding for Hausse Asteria, purveyor of finest gemstones and diamond based in Jakarta, Indonesia

Branding for Lemon Aesthetic

The challenge for us was to incorporate elements of lemon in an elegant manner and also to create a logomark that is not a monogram. We do this by applying the lemon shape as a thin and elegant frame, within it a female side profile. Fresh yellow and green act as the signature colors which also represents youth and radiance

Branding for Humble Origins Coffee Roasters

Nestled in the hip neighbourhood of East Coast, Singapore, Humble Origins serves coffee beans sourced from the hills of Shan State, Myanmar where we draw its brand identity from.

We developed bespoke cups, coffee bags and product cards to showcase the unique stories of each coffee producers.

Rebranding for Network International School Yangon

The brief was to retain some of the existing identity-the tree icon for it bears sentimental value to the founder.

Our approach was to update the overall look and feel to be more modern and current and also relevant to the digital landscape. The logo is refined, keeping with the initial concept and color family so that it still retains a sense of familiarity.

Photography by Butterfly Origami

The Projecteur x THOH
V-day Limited Edition Candles

Rosewater

Blazing pink roses, the rose of love. The heady fragrance of calming sandalwood and the touch of musk reminds of her which make this floral candle a simple luxury.

Minty Cologne

A distinctive, aromatic fragrance for lovers. This fragrance is a deep, warm and woody scent expressing the intense love. The cologne like scent includes patchouli, mint, geranium.

All scents are inspired by mature love and represent the different mentality of him and her. The packaging is minimalist and modern, keeping with our aesthetic. Each candle contains 145g of soy wax, 30hrs burning time, purified cotton wick and premium fragrance and essential oils.

26,000ks
50,000ks for a set (Any 2 candles)

- Walk-in purchase available at the Central Feb 12,13,18,19 (first comes, first serve)
- Pickup available at the Central Feb 12,13,18,19 (prepaid via page messenger)
- Home delivery: starts on Feb 13th

Head to THOH - သို့ scent for purchase 🤍

📸 Butterfly Origami

An exciting collab between us and THOH - သို့ scent for Valentine’s Day.

Dropping tonight. Stay tuned! ✨
📸 Butterfly Origami

Branding & Packaging Design for Volume
A premium wine and liquor retailer

Brand Photography Butterfly Origami

Brand refresh for Lifeguard, a household brand established since the early 1900s

Originating from an Australian dairy company, Lifeguard was the most distinctive condensed milk in the post cold war era, especially in Singapore and Malaya region.

With a rich history, the Lifeguard brand wants to continue to bring a variety of superior dairy products.

We retained the basic elements as an aid in recognition to the original brand. The typography is refined and edited for clarity, illustration redrawn, replacing previous illustration.